Business and IT Alignment

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Business and IT Alignment
What business is this organization in? Dell Computers was founded by Michael Dell in 1984 with the aim of providing consumers with computers that meet their needs. The Dell organization is in the business of making personal computers. Dell does not make most of the parts it uses for the computers but buys them from other companies. The computers are then assembled from stock parts. The company has become synonymous with customer satisfaction since it was established in 1984. The developments made by Dell computers on the personal computer market are astonishing given the amount of time it has taken them to reach the point they have reached right now. Dell has ventured into other products like printers, however; it has been criticized for modifying its printer cartridges to only work with Dell computers. Despite this shortfall, it remains one of the most popular personal computer sellers in the world.
Who are this organization’s competitors? Customers? Suppliers? New entrants to this marketplace? Dell’s competitors are fellow PC manufactures and makers in the business. These include Hp, Microsoft, Toshiba and NEC. Its suppliers are mostly from the Eastern countries including Asia-Pacific and Japan. The Eastern countries generally offer their parts at a cheaper price than most suppliers offer and therefore making it easier for Dell to compete in the market despite the fact that it does not make most of the parts it assembles into computers. Dell’s suppliers include AMD, Cypress, Parade, Sonix, and Coolit Systems. Dell’s customers include personal computer home users, corporate organizations and governmental agencies. There are no new entrants in this marketplace. The threat of new entrants comes mostly from China where the