Main factors that affect the choice of brand LOREAL L’Oreal is a global organization. The company's activity is aimed at meeting the needs of the cosmetics on the global market. Thus L’Oreal is using common methods of its activities in all countries at the same time adapting them according to the features of a particular geographic market. All the variety of factors influencing the choice of the brand L’Oreal can be divided into two groups: external factors and personal factors External factors
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equity had become a very important factor that influences consumer’s perceptions of a brand. Success in brand management arises from understanding and managing brand equity correctly to produce strong attributes that will influence consumers when making their choices. The research focused on the importance of these dimensions (brand awareness, brand loyalty, brand image and perceived quality) of customer-based brand equity on consumer’s perceptions of a brand. This was based on the assumption that
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must be able to forecast the outcome of each option as well, and based on all these items, determine which option is the best for that particular situation.(Williamson 1995) Social factors and personal factors The facts and experiences that influence individuals' personality, attitudes and lifestyle. The marketing department of a business needs to take into account the various social factors characteristic of the consumer groups it is targeting to help increase a product's appeal to those potential
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IMPACT OF MALE INVOLVEMENT IN MATERNSL AND NEWBORN HEALTH IN MYANMAR Ms. KYI KYI HLYAN WIN Abstract Increasing male involvement in family planning may improve the maternal and newborn health outcomes. However, it is difficult to measure, and further research is necessary to find out the barriers for men participating in maternal and newborn health, and to describe the target groups for interventions. Using the data from non-government organization in Myanmar, this study aimed to define appropriate
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BEHAVIOUR UNIT CODE: HPS - 2302 PRESENTED BY 1. Samuel Njoroge Mwangi - HD211-C004-0075/2014 DATE DUE Friday, 21st November, 2014 PRESENTED TO: Alice Muringu 1. JOB SATISFACTION 4 A. DEFINATION 4 B. IMPORTANT FACTORS USED TO MEASURE AND INFLUENCE JOB SATISFACTION 4 C. DETERMINANTS OF JOB SATISFACTION 5 i. The Evaluative Component 5 ii. The Cognitive Component 6 iii. The Affective Component 7 D. CAUSES OF JOB SATISFACTION 9 i. Job characteristic 9 ii. Social information processing
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1. Power and difference b/w power and influence. Ans. According to Robbins and Judge, “Power is a capacity that A has to influence the behavior of B so that B acts in accordance with A’s wishes.”(2015).The most important aspect of the power is that is a function of dependency. The greater the B’s dependence on A, the greater is A’s power in relationship. For example, if you want a college degree and have to pass a certain course to get it, and your current instructor is the only faculty member in
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Perception of College Students towards Advertisement of Selected………… Chapter 1 Introduction and Background of the Study The term 'motel' in the United States is outdated and very few motel chains still exist. Motels, very popular starting in the 1960s when travel by car was on the rise, have now been replaced by budget chain hotels typically used by road warriors. In the year 2000, the American Hotel-Motel Association removed 'motel' from its name after doing considerable market research
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the fish whole provided the desired taste. Additionally, the use of homemade glaze also enhanced the final dish. Nevertheless, the cooking method is not the only factor that contributes to the high client turn-out. The location of the hotel also influences the flow of customers (Costa, 2014). Moreover, the hotel’s location makes it ideal for easier access to most of the people within the county. Furthermore, it also provides an access to a wide diversity of fish that attends to the desired of the
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goods industry, has established a strong position for enhancing athletic life style. However, it has become the passion for everyone to use its brand products that create the Nike “Just Do It” feeling for the competition. The consumer’s perception of brand influences their buying decision in sports industry, so Nike always has been able to position to customer’s expectation and athletic fantasy that is endorsed by real athletes. Nike has continuously tried to target the world’s youth population
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occupation, and residence mobility; health beliefs-attitude toward the medical care, doctors, and diseases. These factors are immutable, meaning they cannot be changed. Then, there are enabling factors, which consist of personal income, health insurance status, and welfare programs as well as community availability of health care facilities and transportation. The enabling factors are referred to as mutable, meaning they can be changed. The last factor is need.
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