can increase its sales through a larger online presence by selling product online, expanding its website, and creating a technical blog for the automotive enthusiast. The company could expand to a larger facility with more sales driven through the Internet. By creating a larger online presence this has the potential to drive traffic locally and globally, tapping into a larger market and into their target customer groups. By going online, the company can gain brand awareness just like their competitors
Words: 2072 - Pages: 9
to find search terms that differentiate the company from other related industries, as well as from the competitors. Finding the right keywords can be crucially important to online marketing success. Keyword tools can help suggest keywords that are frequently searched. Website owners who don’t use Search Engine Marketing and whose websites do not have search engine friendly web designs are like brick-and-mortar store owners who slam the door in the face of every second customer who approaches. No
Words: 1004 - Pages: 5
E-Commerce Marketing Plan | August 21 2011 | Internet marketing strategy for Tesla Tech | At Tesla Tech they offer a variety of computer related services. Services offered include standard computer repair, upgrades, custom gaming personal computers, accessories, and much more. Tesla Tech’s Marketing niche will be fairly pinpointed, set to cater to the older generation that needs and wants to learn how to use modern day computers and do not have the means to learn. This strategy will bring
Words: 1840 - Pages: 8
------------------------------------------------- Case study analysis : Online Marketing at Big Skinny ------------------------------------------------- Brief history: Big Skinny is a company that manufactures wallets with brand Big Skinny. Big Skinny wallets are made from synthetic material unlike conventional wallets that are made from leather. These wallets are very light in weight and the have captured good market. Till now Big Skinny is selling wallets through trade fares and other
Words: 1074 - Pages: 5
role in marketing. This type of marketing uses various online advertisements to drive traffic to an advertiser's website. Banner advertisements, pay per click (PPC), and targeted email lists are often methods used in Internet marketing to bring the most value to the advertiser. Internet marketing is a growing business mainly because more and more people use the internet every day. Popular search engines such as Google and Yahoo have been able to capitalize on this new wave of advertising. Taking
Words: 440 - Pages: 2
Marketer Mary is a type of customers with company size from 26 to 100 people. It usually comprises marketing professionals with educated knowledge of web 2.0 in the company. So the inbound marketing tools Marketer Mary need are more sophisticated ones, which can help them conduct more detailed level analysis of customers. To acquire this type of customer, it costs $5,000. But if HubSpot acquire Marketer Mary successfully, it has lower churn rates, 3.2%, compared with Owner Ollies’ 4.3%. Marketer
Words: 346 - Pages: 2
Proposal for Online Business Expansion Titan Towing Company has been growing slow since it has launched its business in 2000. The towing market is competitive as there are already established towing companies within the city. Currently Titan Towing makes the majority of its business with direct calls for vehicle tows or roadside assistance. Titan Towing does not hold any city contracts. Titan Towing Company has not put too much
Words: 1907 - Pages: 8
Unit 29 Introduction to the internet and e-business P3 + M2 What are the trends in the use of e-business? There are a lot of strong trends that are related to the world of business and the internet. More and more businesses and users are logging on every day and this changes how businesses approach certain objectives and aims. According to a survey that was carried out in 2006 about e-business trends in manufacturing by SVM showed us that there are many changes going on in the real world
Words: 2348 - Pages: 10
Case Study: Online Marketing at Big Skinny Background Big Skinny is the company behind the “world thinnest wallet.” They have a cool brand and a product that customers love once they have seen the benefits. Their wallet technology appeals to customers for two primary reasons, the size & weight. Heavier and thicker wallets are more difficult to carry; they may not fit in your pocket and generally cause discomfort to carry. Carrying a very thick wallet in one’s back pocket can also cause back
Words: 2128 - Pages: 9
Nowadays, Internet marketing is growing into a wide-ranging mix of components a company can use as a means of increasing sales - even if your business is done completely online, partly online, or completely offline. The decision to use Internet marketing as part of a company's overall promotion approach is strictly up to the company of course, but as a rule, Internet marketing is becoming an increasingly important part of nearly every company's strategy. For some online businesses, it is the only
Words: 297 - Pages: 2
