BUSA 3000 / Globalization and Business Practices Wednesday 7:15pm- 9:45pm ADL 224 Fall 2013 INSTRUCTOR: Dr. Evaristo Fernando Doria Cell 408.348.4217 Email: edoria@gsu.edu Office: J. Mack Robinson College of Business / 35 Broad Street / Floor 14 / Suite 1419 Student Office Hours: Tuesday and Thursday 4:00pm to 5:00pm. Request always an appointment to edoria@gsu.edu. Email during this course for assignments and exchange of information: busafall2013wednesday@gmail.com. All emails will
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Teaching Note: Case 14 – McDonald’s Case Objectives 1. To investigate the key external environmental issues that can affect a firm’s strategy. 2. To examine how a reevaluation of strategy involves assessment of internal activities and resources. 3. To discuss the decisions and actions that a firm has to undertake to sustain a competitive advantage, especially when pursuing growth. See the table below to determine where to use this case: |Chapter Use |Key Concepts
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Introductory Marketing Place Chapter 11 Armstrong/ Kotler Marketing: An Introduction Marketing Channels and Supply Chain Management I. The Nature of Distribution Channels Channels of Distribution is known as "Place" in the "4 P's" model of Marketing. Distribution Channels provide the utility of place, of having products where the customer wants when the customer wants them. In these days of customer focus and emphasis on competition, the 4 P's model is considered very simplistic, and I've
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Manufacturing Industry Analysis Manufacturing Industry Analysis Introduction Manufacturing industry refers to businesses that employ machines, tool, labors, chemical and biological processing to convert raw materials to finished goods on a relatively large scale. This industry makes up a sizable portion of the industrial production sector in developed nations. It also boosts the economic growth and creates jobs. In 2013, manufacturers contributed $2.8 trillion to the economy, up from
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“Shaping Your Future” The Background Information 1. Whose plan is this? Gabrielle Bonheur Chanel 2. Business and owner details: Renowned worldwide designer Coco Chanel was born with the name Gabrielle Bonheur Chanel on August 19, 1883, in Saumur, France. With her trademark suits and minimal dark dresses, Coco Chanel made ageless outlines that are still famous today. She herself turned into an abundantly respected style symbol known for her straightforward yet advanced outfits matched with
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environment, in real time. This book chapter presents the areas of everyday life where AR can be used (including, but not limited to): medical informatics, production repair, visualization, route planning, entertainment and military applications, marketing tasks and education. The basic characteristics of AR systems, the need for compro‐ mise in their applicability, and optical and video mixing approaches are presented in the chapter. The chapter introduces the two main areas of sensor errors, which
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MICROSOFT VS MACBOOK INTRODUCTION May 2006 marked a special moment in computer history. Apple introduced the MacBook: the first consumer Apple laptop that runs on an Intel chip. This is significant because Windows users now can truly compare Windows-based laptops to the MacBook family. The speed of the MacBook is on pace with the speed of PC laptops. Windows users have less and less reasons to remain Windows users. Running parallel to the increasing reasons to consider Mac over Windows is the
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International Business Linked to globalization Globalization 1. What is it ? It is a process where the world is moving away from independent countries to interconnected counties 2. Status ( where we are + measurements) Wave of globalization after WOII * 50 – 60 domination of the US (“free market wave”) The trade rules are set by the US * Now domination China, Asia US domination is gone, different countries dominate the world The demographics of the world economy
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change lies in the dissatisfaction with the current state or the perception of a problem. The objectives, content, and process of change should be specified as part of the change management plan. Change management processes can benefit from creative marketing to enable communication between change audiences, and a deep social understanding about leadership styles and group dynamics. To track transformation projects, organizational change management should align group expectations, communicate, integrate
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Schuler and Walker define Human Resource Strategy (HRS) as “a set of processes and activities jointly shared by human resources and line managers to solve business-related problems”. I believe this definition assists on tackling the above question. However, Bamberger and Meshoulam “Conceptualise human resource strategy as an outcome: the pattern of decisions regarding the policies and practices associated with the HR system”. In my view, HRS is a set of ‘processes and activities’ that when implemented
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