many successes and failures, many of its success have related directly back to its culture and have driven technological innovation. Three of Apple’s biggest successes are the iPod, iTunes, and iPhone. Introduced in 2001 the iPod offered consumers and easy interface to house up to 1000 “on the go” songs. For Apple, the iPod offered a monopoly type product with high margins. The iTunes application also rolled out in 2001 and offered users and easy interface to search and download music and movies.
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(Apple Inc. in 2012: Case Study, Yoffie/Rosanno, Exhibit 7,8 and 9) 2) What’s next? No revolutionary product in the last 2 years: Apple’s next problem is the absence of a recent product that has had run away success like the iPod or the iPhone. This has resulted in more pressure on Apple’s existing product line, which is facing stiff competition. Their recent failures and challenges include : a) Mac Mini: A high price forced people to choose a Windows desktop with more functions
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of talent fast is to acquire entire companies and make them part of Apple. And that’s one move Apple has been making. The company recently acquired P.A. Semi, a start-up company that designs microchips. Its products could be used to run iPhones and iPods. Observers are guessing that chips developed by P.A. Semi could take the place of chips Apple has been buying from Samsung for its iPhone. Samsung had customized the chips to Apple’s specifications. Apple could be worried that a company such as Samsung
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Public Traded Company Apple INC. In the beginning there was Jobs, Steve Jobs, he is the reason there is an Apple iPod, iPhone, iPad and other Apple products. Apple is an amazing company with amazing products. However, I think Apple has just about had its run. But, I'm only giving you my little opinion. Apple products have a lack of freedom; there is certain things I want to do with my iPhone that Apple won't allow to do. In fact, if I jail break or unlock mines I can perform these tasks. This
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analysts had estimated that Apple would sell a million units of its latest iPhone in Japan, revised estimates put the number at more like 500,000 phones. So what’s the problem? The phone uses the faster 3G network and offers a touch screen. And Apple iPods and computers are popular in Japan. Well, it turns out that Apple iPhone’s use of the 3G network is not a big deal in Japan, because 3G access has been a standard feature on Japanese cell phones for several years. And as far as the touch screen is
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analysts had estimated that Apple would sell a million units of its latest iPhone in Japan, revised estimates put the number at more like 500,000 phones. So what’s the problem? The phone uses the faster 3G network and offers a touch screen. And Apple iPods and computers are popular in Japan. Well, it turns out that Apple iPhone’s use of the 3G network is not a big deal in Japan, because 3G access has been a standard feature on Japanese cell phones for several years. And as far as the touch screen is
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Favorite Brand Paper Apple is one of the largest and most successful companies in the world. Apple is known for making easy to use and extremely sought after electronic devices such as the IPhone, the IPad and the iPod. Apple connects with consumers of all ages by providing reliable products and excellent customer service, both in their retail stores and through their telephone support line. This type of service builds brand loyalty. They take great pride in the ability to provide product differentiation
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category of Apple is simpler than other companies. When you look at Exhibit 1b, you can see in what product line Apple is making profit. From March 2011 to March 2012 Apple’s net sales are generated only from Macintosh(desktops and portables), iPad, iPod, iPhone, other music products, peripherals and software. And more than 85% of its total net sales came from Macintosh, iPad and iPhone. This simple product line will be easy for the company to control over the market change. For example in the case
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Strategic Alternatives Since potential entry of google smartphones would hurt Apple inc., one of their main strategy should be to work on product development and selling new products to existing customers. In the meantime Apple inc. should improve on their advertisement because it's an area that they can capitalize on. Since the market has nothing comparable to iPhone, advertising and reminding the consumers should be done to stay ahead of any rivals or competitors. Apple inc. has good brand loyalty
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INTRODUCTION Apple is an American huge company corporation that designs and manufactures electronic devices like music players, TVs, cell phones, etc and software products. The company's best knowledge hardware products include Macintosh computers, the iPod and the iPhone. Apple software includes the Mac OS X operating system, the iTunes media browser, the iLife suite of bring together video, sound, words, and pictures together and intelligence software, the iWork suite of working well and getting plenty
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