Introduction The Apple Corporation was founded in April 1976 and has launched its business in 1977 where they became a market leader in the field of computers, software, media devices, and portable digital music players. Today the Apple Corporation is a multinational corporation and the world’s second largest information technology company. They are known for designing, developing and selling their products and services that have involved consumer electronics, computer software and personal
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Policies and operating practices that enhance the competitiveness of a company while simultaneously advancing the economic and social conditions in the communities in which it operates. The concept of shared value—which focuses on the connections between societal and economic progress— has the power to unleash the next wave of global growth. An increasing number of companies known for their hard‐nosed approach to business—such as Google, IBM, Intel, Johnson & Johnson, Nestlé, Unilever, and Wal‐Mart—have begun to embark on important shared value
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CREATING SHARED VALUE BUSINESS POLICY ASSIGNMENT - 2 Executive Summary Creating Shared Value - Reinventing Capitalism By Michael Porter & Mark Kramer According to Michael Porter and Mark Kramer, "Creating Shared Value" can be defined as Policies and operating practices that enhance the competitiveness of a company while simultaneously advancing the economic and social conditions in the communities in which it operates. The concept of shared value which focuses on the connections between
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ad ‘Advertising can be defined as any paid form of non personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television or radio by an identified sponsor’. (Philip Kotler, et al., Principles of Marketing, 2002). So basically advertising is a mass communications device through which companies promote or market their product to the consumer, and this enables them to make informed consumption decisions. Advertising plays an important part
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between business and society. And really, the purpose of capitalism, and the benefits of the capitalist system to society, and to meeting society's needs-- needs like improving people's lives, and improving the health of communities. We've gotten into a cycle where, I think, business has evolved and thinking about business management has evolved, in a direction that we've narrowed the scope of how you create economic value. And increasingly, companies are being perceived as creating profit at the
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Running Head:APPLE RESPONSIBILTY AND STRATEGIES Apple Company responsibility and strategies Latoya Loving Contemporary Business Dr Jeffery Weaver Institutional Affiliation April 21, 2014 Corporate responsibilities and Marketing strategies Apple Inc is known world-wide because of the quality of the products it produces. This is a primary reasonwhy its sales have remained high. The mission of Apple Inc is to ensure that it remains socially responsible to the community it serves in addition
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Purposes of Businesses The author’s local business development office, a Government funded department has been authorised to produce a report which will promote the diversity of future businesses. As a result of a successful pilot project the council has requested that a project report be written which will detail the diverse types of business within the local area. In a bid to assist future business owners and leaders to gain understanding of varying business environments the author within task 1 will
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the SMH Business News enlightens responders of the Bank of Queensland (BoQ) recent decision to proceed with a ‘$450 million capital raising’ plan (Johnston 2012). Moreover, earlier in the same week the bank had warned investors of a possible first half-year, $91 million loss (Johnston 2012). Application of concepts The recent decision by the BoQ to rise capital funding relates to the economic component of the PEST model. The significant performance fluctuations between last year’s profits as compared
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entrepreneurs usually operate their businesses in a given region, which acts as the primary market. This implies that there may be multiple designations in a particular area. However, for the sake of tax requirements, the legal structures only recognize s few forms of business organizations. They include; sole trades, Partnership, Limited Companies, Co-operatives, Worker co-operatives,
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“Corporate Social Responsibility: A Journey towards sustainability Case Study on Ballarpur Industries Ltd.” in reference to Yamunanagar Plant” *Ms. Shilpa Jain **Mr. Abhishek Tripathi Abstract ……………………………………………………………………………………………………………………………… CSR is not new to India; companies like TATA and BIRLA have been imbibing the case for social good in their operations for decades long before CSR become a popular cause. Inspite of having such life size successful examples, CSR in India is in a
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