Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different” ´ GRAINNE M. FITZSIMONS TANYA L. CHARTRAND GAVAN J. FITZSIMONS* This article first examines whether brand exposure elicits automatic behavioral effects as does exposure to social primes. Results support the translation of these effects: participants primed with Apple logos behave more creatively than IBM primed and controls; Disney-primed participants behave more honestly than E!primed participants
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Student Learning Guide Counselling Methods 1 © South African College of Applied Psychology (Pty) Ltd Developed and produced by the South African College of Applied Psychology Sunclare building, Claremont, Cape Town, 7708, South Africa. 2012. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by means of electronic, mechanical, photocopy, recording or otherwise without the prior written permission of the publisher. Copyrighted materials reproduced
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Journal 2 – Managing Conflict See also the section on Conflict as a Mutual Problem, pages 372-385 Describe a situation from your life for each of the following 4 scenarios that demonstrates the difference between the following: 1. Issues versus Personalities One instance that I can recall pertaining to this scenario is while on active duty deployment to Spain I was given a task with zero specific direction on how to accomplish said task. Now to explain why this is important, the task could
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Copyright 1998 by the American Psychological Association, Inc. 0022-3514V98/S3.00 Journal of Personality and Social Psychology IW8, Vol. 74, No. 4, 865-877 The Relation Between Perception and Behavior, or How to Win a Game of Trivial Pursuit Ap Dijksterhuis and Ad van Knippenberg University of Nijmegen The authors tested and confirmed the hypothesis that priming a stereotype or trait leads to complex overt behavior in line with this activated stereotype or trait. Specifically, 4 experiments
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We are assigned to prepare a term paper on “Type A personality and occupational stress” to fulfill our MGT 251 course requirement. We include 10 respondents personality of Bank Asia Limited and find out the relation among personality, stress and job performance. In working environment there may be various job related stress. Personality affects the stress. Because the ability of adopt with the level of stress depends on the Type of Personality. And the level of stress affects the employee’s performance
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Sara is in which of the following stages: a) Latency b) Muscular-anal c) Locomotor d) Adolescence e) None of the above 2. What is the crisis of the stage that Sara is in: a) Autonomy vs. Shame b) Initiative vs. Guilt c) Trust vs. Mistrust d) Industry vs. Inferiority e) None of the above 3. What is the positive outcome of the latency stage: a) Repeated frustration and failure which leads to feelings of inferiority b) A child will be able to
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BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES Kevin Lane Keller Tuck School of Business Dartmouth College Hanover, NH 03755 (603) 646-0393 (o) (603) 646-1308 (f) kevin.keller@dartmouth.edu Donald R. Lehmann Graduate School of Business Columbia University 507 Uris Hall 3022 Broadway New York, NY 10027 (212) 854-3465 (o) (212) 854-8762 (f) drl2@columbia.edu August 2004 Revised February 2005 Second Revision May 2005 Thanks to Kathleen Chattin from Intel Corporation
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identify the Organizational Behavior issues that are related to the topics we have covered in this course. There are many! Your best approach is to first use a highlighter for the rapid identification of some of these OB issues on the case provided above, and then to prepare a final list on an attached paper. You will not be graded on the number of OB-related issues you identify. The purpose of this exercise is for you to re-familiarize yourself with what “OB issues” are, and then to think in terms
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AN ANALYSIS OF THE CULTURE OF AN ORGANIZATION The Student’s Name The Name of the Class Professor The Name of the University The city and State where it is Located The Date Contents 1.0 Background to the Organization...........................................................................................4 2.0 Theoretical Framework.........................................................................................................5 3.0 Discussion of Central Topic....
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the nature vs. nurture debate, there are that many differing opinions and claims that say that the question has finally been solved and that either nature or nurture is more responsible for determining an individual’s traits. Some of the newer articles also claim that they are equally responsible or that neither is solely responsible and that there are multiple other factors that play into the equation. Clearly the debate continues and it has not only two, but many sides. The nature vs. nurture
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