Case Study 10. Learning from Amazon’s culture of metrics Questions 1.By referring to the case study, Amazon’s website for your country and yourexperience of Amazon offline communications, evaluate how well Amazon communicate their core proposition and promotional offers. Worldwide, the proposition is summarised by the well-known brand identity, which features ‘from A toZ’ suggesting the range of products and breadth within categories. Amazon used to refer to itself asthe world's largest bookstore
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Question 1 According to Campling, Poole, Wiesner, Ang, Chan and Tan (2007), programmed decisions can be defined as decisions which “apply solutions from past experience to a routine problem”. Thus, programmed decisions can also be termed ‘routine decisions’ where managers can usually plan them in advance and implement them when needed. On the other hand, non-programmed decisions are decisions that “apply specific solutions crafted for a unique problem” (Campling et al., 2007). These decisions are
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Inside Amazon’s Idea Machine: How Bezos Decodes the Customer Jeff Bezos is known for his customer-centric beliefs and his attention to business details. According to Anders (2013), he "is a notorious micromanager… an executive who wants to know about everything from contract details to how he is quoted in all Amazon press releases”. Jeff Bezos' Amazon.com is the world's largest internet retailer of any kind reporting more than $61 billion in 2012 sales (Anders, 2013). Based on an article published
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Introduction This report conducts External Analysis for Amazon, which includes macro and micro factors, Strategic Analysis, consisting of Porter's 5-force model, SWOT analysis and Marketing Mix, which conclude 7Ps, in order to assist Amazon in extending into a new online service, a social platform named `Amazon Book Club`. Part A: External Analysis 1. The Macro environment 1.1 Economic In recent years after
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Definitions Paper Stephanie Martinez OI/361 September 6, 2011 Dr. Baron Smith Definitions Innovation, design and creativity in businesses today are crucial in keeping our competitive edge. Utilizing creative people and their ideas allows us to move forward in any area of industry. I will define each concept in their business implications, and compare and contrast all three. Creativity is explained by the text Managing Innovation (2003) “creativity is not something where someone who has
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1994, Jeff Bezos, who founded Amazon.com started his business in his garage in Washington State selling books. However, in 1994, Nick Hanauer took an interest in Bezos business and invested $40,000, and in 1995 Tom Alburg invested $100,000 to join this venture. After receiving these investments Bezos decided to create a website that would be more appealing to customers and hoped to get his business to take off. Over the next three years Amazon increase in book sales, which amazed Bezos because after
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Amazon.com 1. How would you define Amazon’s industry? What difficulties do you encounter identifying primary competitors and key lines of business? Amazons primary industry is electronic commerce. At its core Amazon is an electronic commerce retailer. But over the years the brand has developed into something grander. Originally the company started out as an online bookstore but now has diversified its inventory to include dvds, software, video games, electronics, furniture, apparel, food, toys
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started by Samuel S. Wurtzel in 1949. Some say bad real estate deals, lack of focus on being the low cost seller, mistakes with its sales force and straying from its core led to their demise in 2009. The success of Amazon has much to do with Jeff Bezos, the founder and Chief Executive Officer (CEO). His unique combination of character traits and business strategy has driven Amazon to the top of the online retail world. In 2011, Amazon.com was posting revenues of nearly $50 billion per year (Price
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Question 1: In what wats does Bezo's decisions to develop and deliver Kindle, Kindle Fire, and Fire Tv lines show systematic and intuitive thinking? Bezos shows both intuitive thinking in his products by continiously coming up with new products to compete with his competitors such as adding Fire TV lines to compete with apple TV or allowing Amazon Prime members to stream videos and TV shows for no additional cost. He also uses systematic thinking by carefully planning and choosing which products
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Amazon.com Inc. CSR Jeff Bezos founded Amazon in 1994. After hearing about the future of the Internet, he started to think of items he could sell online successfully. Bezos created a list of 20 items that he thought he could market online, and then decided his new company would sell books online. He picked books because of the worldwide demand of literature, the low price of book, and the huge number of titles available in print. Bezos’ company originated in his garage in Bellevue, Washington
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