a short-term transaction based mode of operation in their interactions with customers to a long-term relationship mode. Objectives – The objective of this course is to help students understand the concept and practice of CRM derived from research and applications across businesses. These concepts and applications from real life case studies will help identify opportunities, which can be successfully implemented for long term profitability. Pedagogy – The teaching methodology will include a
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and with displays the web address line of ‘Find us at www.houzit.com’ • The company’s web page will display visual advertise on the home page and will use the PR copy in article marketing on popular article content sites Integration of organizational activities: The PR article and featured in the advertising of ‘stylish bathroom’ and ‘exotic mirrors ‘are integrated with the range of marketing, promotional and sales activities to ensure the achievement of the established marketing activities
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involved will experience a cultural, structural and managerial change that needs to be handled delicately during the transition, in order to impact the least on areas like employees social identity, behavior and attitudes toward organizational commitments, turnover intention of key players among the company, to name a few. Lipponen, J., Olkkonen, M., & Moilanen, M. (2004) explain the approach of social identity theories, by stating that they “share the same fundamental assumption that individuals define
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identifies the types of information used in business, describes the flows of information through an organization, and presents a framework for viewing AIS in relation to other information systems components. The section concludes with a review of the key elements of the general model for AIS. The second section of the chapter deals with the impact of
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graduates with the requisite knowledge, skills, and values to effectively apply various business principles and tools in an organizational setting. The BSB foundation is designed to bridge the gap between theory and practical application, while examining the areas of accounting, critical thinking and decision-making, finance, business law, management, marketing, organizational behavior, research and evaluation, and technology. Students are required to demonstrate a comprehensive understanding of the
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Key Elements of Organizational Behavior The key elements in organizational behavior are people, structure, technology and the external elements in which the organization operates. When people join together in an This watermark does not appear in the registered version - http://www.clicktoconvert.com organization to accomplish an objective, some kind of infrastructure is required. People also use technology to help get the job done, so there is an interaction of people, structure and technology
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Name: Professor: Course: Date: Quality Management for Organizational Excellence Chapter 1 Discussion Assignment 1.2 a. Define the term quality. The definition of quality depends on the customer's perspective. In this case, it means exceeding or meeting customer expectations. This involves provision of relevant information, production of quality products, and availing variety of services and goods so that consumers choose the best. b. What is total quality? Total quality refers to a unique approach
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MGT 220 – Information Technology 12 Jul 11 Term Paper Part I. Assume you have taken over responsibility to play the lead Information Technology (IT) management role in Magnum Enterprises. Your boss, Rachel Heigl, is Magnum’s CIO. The IT management group is comprised of six people who you will be supervising. Ms. Heigl is an enlightened manager, and she believes that if you are to carry out your responsibilities effectively, you need to work with her in defining your IT management role
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OTPR PROJECT ON TATA MOTORS LIMITED Group 1: Raviteja Palanki (14S636) Niharika G (14S628) Souvik Sarkar (14S649) Mahalasa Kini (14S623) Sulagna Kakoti (14S650) Soumya Punyamurthula (14S648) 1|Page Brief Introduction: Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,32,834 crores (USD 38.9 billion) in 2013-14. It is the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products in the compact,
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Basic concepts of management Olugbemiga T. Williams AIU University The basic legal environment of business is governed by state, country and international laws. This includes laws on what can or cannot be formed or sold, consumer and employee protection laws, tax and other financial laws, as well as many rules and protocols with respects to business ethics, when and how to seek legal assistance in case of differences. The production or sale of a certain goods is illegal or at least strictly
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