Marketing Plan Marketing Plan 2012 2012 Vu Phuong Anh – s3325156 Nguyen Thi Van Chi - s3373465 Nguyen Bao Hung – s3393103 Le Minh Thu - s3357569 Vu Phuong Anh – s3325156 Nguyen Thi Van Chi - s3373465 Nguyen Bao Hung – s3393103 Le Minh Thu - s3357569 Group 3 – Kieran Tierney Group 3 – Kieran Tierney TABLE OF CONTENTS EXECUTIVE SUMMARY 1 SITUATION ANALYSIS 2 I Introduction 2 1 Company description 2 2 Product description 2 II Marketing environment 2 1 Microenvironment
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attracting Chinese buyers. Frito Lay recognized early on that Chinese taste buds were quite different from American taste buds. Popular flavors in the United States did not appeal to Chinese consumers prompting Frito Lay and other U.S. companies to research Chinese preferences and develop products specifically for the local market. Accordingly, Tropicana sells cantaloupe juice, Chips Ahoy cookies are orange flavored, and Wrigley’s sells Chinese herbal medicine gum. Even toothpaste companies are selling
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Yum! Brands, is the well-established Mexican-style quick service restaurant across the globe. They have just started few restaurants in India. The business in India is still at its starting phase. The other subsidiaries of Yum! Brands are KFC and Pizza Hut. KFC and Pizza Hut are already there in Nepal and are doing successful business there. I am planning to open Taco Bell at Bluebird Mall, Durbar Marg, Tirpureswor, Kathmandu. Overview: Taco Bell is a Mexican fast food chain. Lifestyle of young
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behalf of the group, Md. Iftekhar Alam Acknowledgements We would like to thank the Almighty Allah for giving us the physical, mental and emotional energy, devotion, patience and the ability to work hard to prepare this research oriented
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the protein source from fish, soy beans seafood and other meat. I believe that Japanese customer do not want oily food, and prefer some innovations between rice and fish or any seafood such as rice burger or fish burger etc. The success factors that KFC in Japan take is the reduction of the original 12 pieces chicken to 6 piece chicken which described that Japanese prefer less volume food than American, also the innovative fish burger is welcomed by customers. 2. What are the rules between the country
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Chosen product detailed description After researching, we can find that Jollibee is an American-style fast-food restaurant with Filipino-influenced dishes specializing in burgers, spaghetti, chicken and some local Filipino dishes. In the Philippines, Jollibee serves Coca-Cola products for its beverages; in overseas markets, the chain serves Pepsi products. The Jollibee brand successfully incorporated into its line-up the Sweet & Sour Meatballs, Grilled Pork Tenders, Jollibee floats and Flavored
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such as Ho Chi Minh City and Hanoi will remain the centre of the fast food industry. KFC entered the Vietnamese in 12/1997 in Ho Chi Minh City. KFC is commonly known in Vietnam under the special name “Ga ran KFC” — a fast food restaurant chain serving the meals made from chicken, hamburgers and the most famous meal is fried chicken sandwiches, chicken pot pies, crispy chicken strips, wraps and salads. KFC is part of Yum! Brands, Inc., the world's largest restaurant company in terms of restaurant
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1) Macro environmental analysis Macro analysis is also known as PESTEL analysis which stands for- Political factors Economical factors Social factors Technological factors Environmental factors Legal factors Political factors The business operation of an organization is always influenced by the policies of state and its government. McDonald’s business is also under the control of government’s rules and regulations. The main issue of controlling food business is health and other issues
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Susan G. Komen for the Cure, an organization supporting breast cancer research received national attention earlier this year when it paired with fast food restaurant chain KFC to offer "Buckets for the Cure," a promotion in which fried and grilled chicken was sold in pink branded buckets. KFC contributed over $4.2 million to Komen, the largest single contribution in the organization's history. The partnership with KFC, which has since ended, allowed Komen "to reach many millions of women that they
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globalization, health issues and how McDonalds overcome them, respect towards cultural differences among every different countries, and they put a strong focus on children. There are many international fast food franchises such as Burger King, KFC, Subway and etc. However, McDonalds are one of the international fast food and they are struggling that the consumers start to switch to their competitors in the year of 2002 (Han, 2008). It is because most of their competitors put a strong emphasis
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