INDUSTRY PROFILE Global Fast Food Reference Code: 0199-2230 Publication Date: September 2010 www.datamonitor.com Datamonitor USA 245 Fifth Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor Middle East and North America Datamonitor PO Box 24893 Dubai, UAE t: +49 69 9754 4517 f: +49 69 9754
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specifically made with Mexican inspired products and does not offer products KFC, Pizza Hut or A&W. All these restaurants have similarities in the sense that they are all quick service, offer connivance and value. 2. What are the advantages of YUM’s multi branding strategy? Disadvantages? The advantage of yums strategy is that they do not compete with each other. They drive good global growth. Most importantly this strategy does a good job of targeting the majority of the demographic groups. We are
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House of Kebab Contents 1 Introduction 2 1.1 Company Summary 2 1.2 Company Ownership 3 2 Five Forces Model and Analysis 4 2.1 Barriers To Entry 5 2.2 Supplier Power 8 2.3 Buyer Power 10 2.4 Threat of Substitutes 11 2.4.1 The Threat of Substitutes are High 11 2.5 Rivalry among Existing Firms 12 3 Conclusion 17 INTRODUCTION House of Kebab is a locally owned fast food outlet that will be positioned as an international franchise through our creative approach to the company's
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PESTEL analysis 2.1 Political McDonald industry deal with different kinds of political problems as they have outlets over 119 countries. Certain location the company deals with problems like overwriting rules and regulations due to health implications of fast food. Political situations in Singapore are not problematic for McDonald as it requires to monitor the rules and regulations which is handling fine. In general, McDonalds are affected due to regulations of fast food industries set by the
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business environment of today, the right marketing approach is necessary to compete with competitors. The ability to develop effective marketing strategy which enable the firm to become more responsive and adaptable to the market will perhaps more than ever before, differentiate the winners from the losers The rational of developing marketing strategies is to respond to the increasing high demand in fast food and to eventually increase the market share of chicken Delight Ltd. The answer lies in the
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only today has Taco Bell been focusing on quick service but ever since “1988, Taco Bell introduced six core-menu items for the reduced price of 59 cents and offered free drink refills. Taco Bell has since continued to change and innovate. Its new strategy meant restructuring the business to become more efficient and cost-effective. To do this, the company relied on an integrated set of operations, research models, including forecasting to predict customer arrivals, simulation to determine the optimum
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advantage position. China is a good example to look at Yum Brands, Inc.’s successful expansion in the global market. Although their competitor, Mc. Donald’s also performs very strong in the Chinese market, Yum Brands, Inc. keeps expanding in China. KFC and Pizza Hut have become the most well-known western fast food restaurants besides Mc. Donald’s. Yum Brands, Inc. also tried to expand their business to traditional Chinese restaurant industry by spending almost $600 million to acquire the hot pot
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about the case study. The situational analysis (TOWS) is about the company internal strengths and weaknesses, and the external opportunities and threats as well as the strategies. In addition, the main parts include the gap model where it shows the gaps in the services that the company provides to their customers and the strategies that may aid them to minimize or close those gaps. Furthermore, Apostle Model is one of the main parts in this report where it shows the types of customers according to
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................................................................. 1 China and A Whole Lot More .......................................................2–5 Improving US Brand Positions .................................................... 6-7 Core Strategies ...................................................................................... 8 Business Model...................................................................................... 9 Taking People With You .............................
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increase market share while building a good reputation by operating in, and contributing to, the best interest of society. When referring to society, it includes all stakeholders in the company, ranging from customers to suppliers. To realign its strategy and focus on ethicality and its responsibility as a corporation, McDonalds must involve all levels within the company, from top management to suppliers to franchise employees. Although operating in such a manner would require large levels of capital
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