note that DMD and corporate sales are scaled logarithmically , and the % DMD/Corporate is depicted on its own linear scale] [pic] Question 2. The Kittyhawk drive turned out to be a commercial failure. Never-the-less, HP did many things right in its planning and development. List and discuss what HP did right with Kittyhawk. HP did a number of things correctly in its planning and
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The Kittyhawk team developed a 1.3 inch disk drive: a disruptive technology in every sense. From a project management point of view, HP did everything right. They had set up an autonomous project team, and gave the project heavy senior management support. The team focused on the emerging personal digital assistant (PDA) market, which in the early 1990’s was believed to have explosive growth potential. As a consequence the team created a product that had incredible shock resistance and low power consumption
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Hewlett-Packard: The Flight of the Kittyhawk (A) Company Overview: Hewlett-Packard Corporation is a very prevalent brand name recognized globally. Headquartered in Palo Alto, California, the company is one of the world's largest information technology companies that specializes in developing and manufacturing computing, data storage, networking hardware, designing software and delivering services. Major product lines include personal computing devices, enterprise, industry standard servers,
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In 1992, Hewlett Packard (HP) launched a technical innovation, the Kittyhawk, the smallest hard drive in the world at the time. The Kittyhawk development project had leadership support, decentralized project structure, and the financial/technical backing on HP. Despite these strengths the Kittyhawk had marginal success in the market with sales below estimated targets. The challenges the Kittyhawk development team had to overcome included difficulty identifying the correct market and an ambitious
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Case Study 1 Hewlett Packard – Kittyhawk Project Case Study Assignment #1 Read and write an analysis of Case II-9, “Hewlett-Packard: The Flight of the Kittyhawk” from the textbook. Select one partner to work with and prepare an analysis of the case. In your analysis, include answers to the following questions: a. What would you rate as the strengths and weaknesses of the way Hewlett Packard structured and supported the Kittyhawk development team? b. What do you think of the way the
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In 1992, Hewlett-Packard introduced the Kittyhawk, which was the smallest hard disk drive in the world at the time at 1.3” in diameter. The initial product held 20 megabytes of storage and could withstand a three-foot drop without losing any data. For HP, the possibilities of such a product seemed endless. As a result, the company launched the project with a rather ambitious goal; that is; for the project to succeed, it would have to meet the following requirements, as specified by Bruce Spenner
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Digital Distribution and the Music Industry in 2001: a Case Study of Napster By Julius Danjuma IS650: Telecommunications Management Summer 2012 Overview: Shawn Fanning created Napster in his dorm room at Northeastern. It was the fastest-growing application in the history of the Internet which changed the world but failed to achieve business success. Napster started out as a free download tool but the goal was to make it into a real business in partnership with the record
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A Hawk 87A-3 (Kittyhawk Mk IA) serial number AK987, in a USAAF 23d Fighter Group (the former "Flying Tigers") paint scheme, at the National Museum of the United States Air Force. The P-40 Warhawk was not the best American fighter when the United States entered the World War II, but if it was the most numerous type available in large-scale production. The P-40 was among the most ubiquitous fighter plane. It was the third most-produced American fighter, after the P-51 and P-47. The P-40 was easy to
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OPRE 6379: Team Assignment CASES CASE 1: Hewlett-Packard: The Flight of the Kittyhawk, Clayton M. Christensen, 9-697060, March 2003 CASE 2: Creating Project Plans to Focus Product Development, Steven C. Wheelwright and Kim B. Clark, Reprint number 92210, HBR March-April 1992 CASE 3: Innovation Versus Complexity: What is Too Much of a Good Thing, Mark Gottfredson and Keith Aspinall, Reprint R0511C, HBR November 2005 CASE 4: Microsoft Office 2000, Alan MacCormack and Kerry Harman
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Things to be learned from kittyhawk From 1991-1995, the kittyhawk project has undergone a lot, including the optimistic plan at the initial stage, difficulties in developing and marketing, finally the close of the project. The project appeared to be very promising at that time, ending up with an unexpected failure. Though it was not a commercially successful project, the merits and faults lied in the case are very valuable. Talent Using the right talent for the right position is always critical
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