Sukanda Uthairat (01608844) Kodak Case Study 1. What was the basis for Kodak’s success in analog or film photography, and why was it able to maintain its leadership position for so long? In 1884, Kodak roll of film was launched. This was the future innovative product in film business in that era. The first Kodak camera was introduced in 1888. The company distinguished itself and advertised products with the slogan “You press the button, we do the rest.” Kodak focused on customer needs by developing
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Kodak and the Digital revolution 1. Evaluate Kodak's strategy in traditional photography. Why has the company been so successful throughout the history of the industry? Kodak is known for providing the quality services, innovative products offering the best quality to customers. It developed competitive advantages and satisfied its customers during many years. Kodak has evolved different strategies in the field of traditional photography where it brought innovations and modification. Kodak
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KODAK AND THE DIGITAL REVOLUTION 1. Why was Kodak able to navigate the shift from black and white to color photography more successfully than the shift from chemical to digital photography? Kodak’s leadership during B&W photography age came from marketing and relationships with retailers. Customers preferred Kodak to other manufactures, some of which who had better products even, because they were satisfied with Kodak’s offerings and didn't feel the need to pay for enhanced products. The
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recognised brands. Indeed for much of the twentieth century Kodak was an American industrial icon , at one point enjoying a similar status as tech giant Apple does today. However, as digital technology changed photography dramatically, Kodak, the former leader in analog film and one of world’s most valuable brands, got left behind and went bankrupt by early 2012. Besides never capitalising on the digital-camera technology it helped create, Kodak also gravely misunderstood the new ways consumers wanted
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problems that Kodak is facing because they have been complacent in maintaining their market, which paved the way for Fuji to encroach on their territories. Kodak has been on top of the market for so long that they did not expect a relative newcomer in the US market to succeed that much. Fuji has the advantage of capitalizing on the support of the Japanese government, as well as an almost monopoly in Japan, which is why Fuji can afford to lower prices in the United States market. Right now Kodak is faced
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When Eastman Kodak vowed in 2000 to become a leader in digital cameras, the idea seemed ludicrous. The old-line Rochester (N.Y.) company had film and print all through its DNA. Yet by 2005, Kodak ranked No. 1 in the U.S. in digital camera sales. Its digital sales surged 40%, to $5.7 billion, even as its film-based businesses fell 18%. The key: product innovation, something Kodak knew how to do oh-so-well. The company designed one award-winning breakthrough after another to make digital photography
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Where Innovation Starts Modern businesses today view innovation as a way of achieving rapid growth. It's seen as a necessary component in the success of any business. However, there isn’t a clear consensus on the definition of innovation. The Merriam-Webster dictionary defines Innovation in two ways; as “a new idea, device, or method” and, “the act or process of introducing new ideas, devices, or methods”. Innovation is usually assumed to be the conception of something completely original,
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Executive Summary: * Eastman Kodak is an industry leader in developing, manufacturing, and marketing different imaging products for leisure, commercial, and medical use. * Recently, Kodak attempted to reorganize its architecture * Kodak has been slowly executing a plan to make the transition from a film business, to a profitable and sustainable digital company. Kodak has faced great difficulties such as: * Restructuring costs
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Penkrot May 6, 2014 Kodak and Fujifilm both have much in common but also have many differences. They both enjoy lucrative near monopolies of their home markets. Kodak was founded on 1888 and its Company is headquartered in Rochester New York, United states and incorporated in New Jersey. Kodak’s name is recognized around the world for its long heritage of delivering imaging innovations. Kodak focused on mainly solutions and services for businesses. In other words, Kodak Company is popular for
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Penkrot May 6, 2014 Kodak and Fujifilm both have much in common but also have many differences. They both enjoy lucrative near monopolies of their home markets. Kodak was founded on 1888 and its Company is headquartered in Rochester New York, United states and incorporated in New Jersey. Kodak’s name is recognized around the world for its long heritage of delivering imaging innovations. Kodak focused on mainly solutions and services for businesses. In other words, Kodak Company is popular for
Words: 1388 - Pages: 6
