Case 3: JOLLIBEE FOODS CORPORATION Student’s Name Professor’s Name Date Question 1 Jollibee’s effective policy, backed by economic and political activities in the country, allowed the company to build its leading position in the Philippines’ fast-food industry. Its “Five Fs” viewpoint (friendliness, a fun atmosphere, flavorful food, flexibility in outfitting to customer desires, and a focus on families) recapitulates its strength over its competitors. McDonald’s
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Customer Relationship Management According to Kotler and Keller (2009), customer relationship management is the way in which organizations manage specific information they obtain about their individual customers for the purpose of increasing customer loyalty (p.67). There are many different ways that organizations can go about building meaningful relationships with its customers. Establishing and maintain loyalty with customers is very important to the future success of an organization. The way
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Company must take into account the trends and changes in each of these environments, which can both pose challenges and opportunities. Demographic Environment As defined by Kotler et al, demographics are the "study of human populations in terms of size, density, location, age, sex, race, occupations and other statistics" (Kotler, 2007). One of the most significant trends in Australian demographics is the ageing population. Australia’s population is projected to age rapidly over the next twenty to forty
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stated that "Marketing pertains to the interactive process that requires developing, pricing, placing and promoting goods, ideas or services in order to facilitate exchanges between customers and sellers to satisfy the needs and wants of consumers". (Kotler et al, 1996) suggested that "Marketing is the process used to determine what products or services may be of interest to customers and the strategy to use in sales, communications and business development'. The American Association of marketing (Gronroos
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right place, during the right time. Consumers see products as complex bundles of benefits that satisfy their needs. When developing products, marketers first must identify the core customer value that consumers seek from the product (Armstrong & Kotler, pp. 210, 2011). Product Mix Product mix is a set of products or services a business provides for its customers. The product mix can be similar in substance or totally different. For example, Proctor & Gamble has a wide selection product mix
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------------------------------------------------- Market Analysis of Sony Corporation Introduction In the eventful year 1946, two Japanese, Masaru Ibuka and Akio Morita collaborated to establish the “Tokyo Telecommunications Research Institute” which later transformed into Sony Corporation in 1958 (Sony story n.d.) . The company heralded an era of user friendly innovative products into consumer product markets world over. With its stringent quality commitment and matching service provision,
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car is an extended problem-solving decision because it is a high-involvement purchase and requires a substantial amount of effort, extensive research and a meaningful evaluation of alternatives (Solomon, Bamossy and Askegaard 2006). According to Kotler (2009), the consumer decision-making process involves five steps that consumers move through when purchasing goods or a service. Firstly, when a problem recognition advances, the consumer becomes aware of his desires since he compares his actual
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does. 2) Competition Factors ❖ Global competitors offering better products or lower prices might attack the company’s domestic market. The company might want to counterattack these competitors in their home markets to tie up their resources. (Kotler, et al. 2004). ❖ When several companies in an industry go abroad, others feel obliged to follow suit to maintain their relative size and growth rate. This is particularly true in oligopolistic industries. 3) Cost Factors ❖ High national
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market is homeowners, females, with a household income of $75-$150k. Appealing to female homeowners should remain a spectrum of our target market; per Kotler’s text a more direct influence on everyday buying behavior is the family of procreation (Kotler, 2009). The wives in these households act as the family’s main purchasing agent, so appealing to that target is the key. Making this product affordable to households that have incomes ranging as low as $30-$50k should be an important facet of our
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Table of Contents 1.0 EXECUTIVE SUMMARY 3 2.0 SITUATION ANALYSIS 4 2.1 PESTEL ANALYSIS 6 Political 6 Economic……………………………………………………………………………………………………………………………….6 Technology 7 Environmental/Ecosystem 7 2.2 PORTER’S FIVE FORCES ANALYSIS 8 High threat of new entrant to the market 9 Medium bargaining power of suppliers 9 Medium -high bargaining power of customers 9 Low threat of substitute products and high level of competition. 9 2.3 SWOT ANALYSIS 10 STRENGTHS 10 WEAKNESS 10 OPPORTUNITIES
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