KRISPY KREME SCANDAL LaVeta Reed Brandman University ACCU 620 November 15, 2015 Introduction Krispy Kreme is a leading international branded specialty retailer of premium quality doughnuts. Headquartered in Winston-Salem, NC, the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Today, Krispy Kreme and its one-of-a-kind Hot Light can be found in over 1000 shops around the world. Currently, Krispy Kreme can be found in 24 countries,
Words: 988 - Pages: 4
Krispy Kreme Case Analysis Anthony Jachera, Salma Saeed, Chris Westendorf October 20th, 2014 Executive Summary This case analysis considers the sudden and very large drop in the market value of equity for Krispy Kreme Doughnuts (KKD) and pinpoints the causes behind the downfall of one of the hottest brands in America. Beginning with their highly successful IPO in April of 2000, KKD quickly rose to become one of the most successful companies in the United States. Customers and Wall Street simply
Words: 3353 - Pages: 14
97% of the respondents recognize their brand, visiting Dunkin’ Donuts is a ritual for millions of people. Threats 1.) Dunkin’ Donuts Company competes with Starbucks, as over half the company’s business is in coffee sales, as well as Krispy Kreme Doughnuts & Honey Dew Donuts. IV. Alternative Courses of action Alt. 1.) Conduct more survey’s that would make them know their customer’s perception specially their preferred taste on coffee. As of their
Words: 539 - Pages: 3
Krispy Kreme Strategic Analysis: Introduction In 2003 Krispy Kreme was named by Fortune Magazine as “America’s Hottest Brand” and in 2004 they reported net income of $50 million. However over-expansion, an expensive store network, revelations of falsified financial reports and changing trends in diet have meant that Krispy Kreme revenues have declined by 50% between 2005 and 2010 The strategic problem considered is to analyse Krispy Kreme’s current operations and suggest recommendations for how
Words: 2957 - Pages: 12
The popular Krispy Kreme Company went public in 2000, with a market capitalization of approximately $500 million and share price above $40. The US had the world’s highest GDP of $10.9 trillion. Krispy Kreme had expanded internationally to other markets outside of the U.S. for example, the United Kingdom, Mexico, Australia, and Canada. One factor that began to impact the industry and the Krispy Kreme company would be the emerging low- carbohydrate diet trend in the United States
Words: 918 - Pages: 4
Hi, my is Jenna Hull. I am a resident of Hamilton, MS, and I will be a student at Mississippi State University in the of Fall 2018. I am reaching out to you because I am doing a Krispy Kreme Doughnut fundraiser as an individual. The fundraiser is not through a school or an organization, which means I need to sell at least fifty dozen doughnuts for the fundraiser to happen. I am doing the fundraiser to help a family in need. The family is the family of Melesa Rakestraw of Nettleton, MS. The proceeds
Words: 442 - Pages: 2
Winston-Salem, North Carolina, Krispy Kreme is a chief branded retailer and wholesaler of high-quality doughnuts, including its innovative Hot Original Glazed. Vernon Rudolph bought a secret yeast-raised doughnut recipe from a French chef from New Orleans, borrowed a building in Winston-Salem to bake in, and began selling Krispy Kreme doughnuts to the local grocery stores. Krispy Kreme has sustained its intensification and lengthened the design of the reliable Krispy Kreme store throughout the Southeast
Words: 2527 - Pages: 11
they were, out from the shelves in months. I hope when they do decide to come back to Japan, as many foreign food manufactures do (e.g. Burger King), they would consider opening a scoop shop in the heart of Tokyo, and perhaps learn from the Krispy Kreme example of word-of-mouth approach. As a biggest fan, I feel unease when Japanese around me don't even know they were in the market at one time. It is like they have never set a foot in the market. Shaded Area Does Not Operate on Sundays
Words: 262 - Pages: 2
1. What does a Porter's Five Forces analysis reveal about the industry in which Dunkin' Donuts and Starbuck's compete and what are its strategic implications for Dunkin' Donuts? Answer: I think in this case, it reflects the level of rivalry among organizations in an industry, the potential for entry into an industry and the threat of substitute products. First, the Starbuck and Donuts they are all belongs to coffee market and they competing each other. And about the second factor, the Dunkin Donuts
Words: 323 - Pages: 2
September 30, 2013 FIN 3717 Case 3 Executive Summary “Krispy Kreme Doughnuts, Inc.” Executive Summary: * As the millennium began, the future for Krispy Kreme Doughnuts, Inc, looked very promising. * Not only had the company created an iconic status for themselves and gained a cult-like following, it had quickly become a darling of Wall Street. * Less than a year after its IPO, in April 2000, Krispy Kreme shares were selling for 62 times earnings and, by 2003, Fortune magazine dubbed
Words: 579 - Pages: 3
