characteristics of the three groups. Demographics, which are measurable features such as age, sex, and education level can help one reach the target audience (Locker & Kienzler, 2008). Another tool available is psychographic characteristics, which are qualitative instead of quantitative such as beliefs, goals, and lifestyles (Locker & Kienzler, 2008). This information is usually readily available for customers through the corporate marketing department. Human resources can help provide the same
Words: 1112 - Pages: 5
communication isn’t as good as it could be, mistakes will be made, and you and your organization pay a price in wasted time, wasted effort, lost goodwill, and legal problems (Locker & Kienzler, 2008). What defines good business and administrative communication is that it has to meet certain criteria. According to Locker & Kienzler, the basic criteria are that message has to be clear, complete, and correct, save the receiver’s time and build goodwill. Business and administrative communication is constantly
Words: 730 - Pages: 3
Trends Communication is an essential component for a business to be successful. Without a good line of communication mistakes will be made that could cost the company wasted time, wasted effort, lost goodwill, and legal issues (Locker & Kienzler, 2008). Business communication is continually changing to keep up with technological advances. The 10 current business trends affecting business communication today are: Technology changes, including information overload and data security versus
Words: 712 - Pages: 3
or negative reports. The speaker must also consider the diversity of the group and recognize each persons background and experience. There are various forms of effective communication and these will be discussed further into this paper. (Locker & Kienzler, 2008) The speaker is responsible to complete their own research, regarding the audience, to obtain a better understanding of what their needs are. The ability to control the audience is another large task that the speaker must take on. It
Words: 1116 - Pages: 5
Running head: AUDIENCE ANAYSIS PAPER Audience Analysis Paper University of Phoenix Audience Analysis Paper What is communication? “Communication is the imparting or interchange of thoughts, opinions, or information by speech, writing, or signs (dictionary.com).” Without communication there’s no collaboration between two people to perform a common cause. When working in a school or organization, there are group and individual communication. At my job, both are commonly
Words: 1246 - Pages: 5
Within the confines of this paper, I will be discussing the time I had an opportunity to step in and give a presentation in the absence of my Director of Operations. The audience consisted of several members of my own organization and members from another organization that my company wanted to partner with. I will further analyze what characteristics of the audience I considered at the time and what I deemed as appropriate communication channels in order to get my message out. I’ll furthermore provide
Words: 1134 - Pages: 5
expanded greatly but this drastically change has its implications. Many of the new technology can be intimidating to some members of a corporation and can be complicated to reach the same level of knowledge to all members in a corporation (Locker & Kienzler, 2008). E-mail, telephone and videoconferencing has become the way of communicating in any corporation in today’s corporate world, this has become a excellent tool of communication but it has let to companies down fall if they do not understand
Words: 804 - Pages: 4
characteristics. “Demographic characteristics are measurable features that can be counted objectively: age, sex, race, religion, education level, income, and so on” (Locker & Kienzler, 2008, p. 44). “Psychographic characteristics are qualitative rather than quantitative: values, beliefs, goals, and lifestyles” (Locker & Kienzler, 2008, p. 45). Profiling the audience by demographic characteristics the sender should consider the audience age range. Bearing in mind individual of different age ranges
Words: 1094 - Pages: 5
family, legal concerns, ethical concerns, job flexibility, and rapid rate of change (Locker & Kienzler, 2008). Improving business communication is essential in developing goodwill, establishing an efficient, clear, and concise exchange of ideas and information (Locker & Kienzler, 2008). The costs of poor communication can lend to wasted time, wasted efforts, lost goodwill, and legal problems (Locker & Kienzler, 2008). The criteria of business communication can depend on the interaction between
Words: 1168 - Pages: 5
Business Communication Trend Paper Edward C. Johnson COM/285 Gary Lee August 10, 2010 “In a professional setting, everything that you do involves communication” (Locker & Kienzler). Therefore, it is important to understand that “communication is for the sharing of information among partners and co-workers” (Locker & Kienzler). However, the most common way to achieving success is to throw away egos and work together as a team, for the challenges within business communication. This paper will
Words: 795 - Pages: 4
