Players in the organised sector, till then only focusing on the urban markets, vied to outdo each other in reaching the rural consumer first The distribution model, sustained line extensions, innovative packaging, backward integration and umbrella branding strategies have all enhanced the brand's leadership.To achieve control on cost, size and scale of operations and supply of keyraw materials, The synthetic detergent market can be classified into premium (Surf, Ariel), mid-price (Rin, Wheel)
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Lever, founder of Lever Bros, an Anglo-Dutch Company which was formed in the year 1930 by the merger of British soap maker “Lever Brothers” and Dutch Margarine producer “Margarine Union”. The merger unit formed two separate entities known as Unilever Plc in London and Unilever NV in Rotterdam, The Netherlands. 4. DOVE In 1940, Formula for Dove Soap Bar. World War II -Recognized as a mild soap. In 1970s, Dove popularity Increased. In 1990s, it was a success in the market, despite being priced at 50%
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Chapter one: Company History SQUARE today symbolizes a name – a state of mind. But its journey to the growth and prosperity has been no bed of roses. From the inception in 1958, it has today burgeoned into one of the top line conglomerates in Bangladesh. SQUARE today is more than just an organization, it is an institute. In a career spanning across five decades it has pioneered the development of the local business in fields as diverse as Pharmaceuticals, Toiletries, Garments, Textile, Information
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region during the day and using an intimate wash is important in hygiene and sanitation to prevent bacteria that can cause harm or infection on the vaginal canal and to avoid discomfort while out. Some women frequently use soap to clean their vagina but the chemicals in the soap gradually destroy the vagina’s sensitive environment.
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1. Lux: a) Brand Launching: In 1924 b) Country of Origin: UK c) Founder: Lever Brother (Now know as Unilever) founder William Hesketh Lever and his brother James d) Industry: Soap (Health Care) e) Brand Name origin: The name Lux means ‘light’ in Latin, however the name was chosen from the word word ‘luxury’. 2. Lifebuoy: a) Brand Launching: In 1894 b) Country of Origin: UK c) Founder: Same as of Lux d) Industry: Soap (Health Care) e) Brand Name origin:
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Bangladesh Unilever Bangladesh (UBL) is the leading Fast Moving Consumer Goods Company in Bangladesh with a heritage of 50 years and products that are present in 98% of Bangladeshi households. UBL started its journey in Bangladesh with the production of soaps in its factory in Kalurghat, Chittagong. Over the years the company introduced many affordable brands which won the hearts of consumers across the country. Today, our brands are present in almost every household in the country. UBL is the market leader
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% (GCPL), which owns Cinthol. Launched in 1952, Cinthol was born much later than it biggest competitor in the 'popular' segment of toilet soaps, Lux (1929), which today is also the leader by far. Dettol (1987) and Santoor (1986), which arrived on the scene much later, are also ahead of Cinthol in this segment of the highly fragmented Rs 9,000 crore soap market. Now GCPL is dusting up the brand and its communication in a bid to find more buyers.
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Unilever Limited”. Products Brand & Product Mix With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent
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The ever-surprising and innovative marketing world has some strategies which often have similarities with some war strategies. These strategies are used by many renowned companies for their marketing. The strategies along with examples are stated below. The strategies from the third section, i.e. Approach by Stratagem with examples are stated here. In the practical art of marketing, the best thing of all is to take the competitors market whole and intact; to do negative marketing and create resentment
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really sucks. You see ‘cause when push came to shove he couldn’t pay the bucks. While I was focusing on this relationship I was trying to get through NCEA one, two and three purely on luck. Now I am stuck in a muck trying to scrub my skin with ‘lux’, soap. Trying to scrub away the fact that I have added to the brown statistic. While my mother is a gambler and my father is an alcoholic. I will always blame the government and everybody else around me but never myself — because I am brown. And whenever
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