WEEK 5 HOMEWORK Luxury > Louis Vuitton Develop a print schedule for this Louis Vuitton bag in North America. Audience: Females 40+ Budget: Unlimited * Set your objective(s) Engagement: increase potential customers emotional engagement before purchase. * Identify your target audience: give demographics Age: 40+ Gender: female Income: $200,000 or less (single)
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Introduction The Company Chaumet * Category Jewellery and Watches * Parent Company LVMH * Name Chaumet International S.A. * Number of employees 147 * Tagline “Bijoux de sentiment, horlogerie d’émotion” STP * Segment Luxury and Fashion – Jewellery and Watches * Target Group High income/Upper class men and women * Positioning History, tradition and savoir-faire LVMH main data for the Jewellery and Watch Sector History Chaumet is a « maison française
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EXECUTIVE SUMMARY Luxury branding is a whole new ball-game altogether, both from the perspective of the marketer as well as the luxury consumer. It therefore becomes important to view it both in relation and isolation from the ‘regular’ goods marketing. To achieve the above objective, we first look at how luxury goods are different from regular goods and then go on to explore some facets and trends of the luxury goods as well as their market and consumers. This finally sums up into a SWOT analysis
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Executive summary Prestigious and Luxury brands such as Gucci, Louis Vuitton and Vertu represent the uppermost level and form of craftsmanship. They demand and hindercustomer loyalty that is not affected by trends. These brands set seasonal trends and are capable of generating consumers, wherever they are established. In luxury marketing, there is a delicate relationship between 4 factors that most strongly influence the purchase of the luxury consumer. They are the exclusiveness of the brand
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E-Marketing Assignment - Websites comparison - Table of contents I/ Introduction Page 3 II/ Company profile Page 4 III/ Mission and vision of both companies Page 7 IV/ Internet presence of both companies Page 8 V/ 6Is of the E-marketing mix Page 18 VI/ Conclusion
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------------------------------------------------- Going Bigger in Tokyo: Swatch Group Is Latest In Rush for Megastores. (cover story) Source: WWD: Women's Wear Daily; 6/13/2007, Vol. 193 Issue 125, p1-12, 2p, 2 Color Photographs Document Type: Article Subject Terms: *RETAIL stores *CORPORATIONS -- Growth WRIST watches Geographic Terms: JAPAN Company/Entity: SWATCH Group Ltd. DUNS Number: : 103286126 Abstract: This article reports on a megastore that was opened by swatch company Swatch
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MKTG 1199 MARKETING PRINCIPLES KOH SHAOXUAN JEREMY 3348551 CHUA ZHEN QIANG 3348427 ZALIKHA BTE ZANUDIN 3348751 LOKE JIE YING ANGELA 3348602 Table of Contents Introduction 2 Section A for question 1 4 Type chapter title (level 2) 5 Strength, Weakness, Opportunities, Threat (SWOT) Analysis 6 Section B for question 2 4 Product/Market Expansion Grid 5 Product/Market Expansion Grid Cont’
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LVMH Introduction to the company: Louis Vuitton Moet Hennessy (LVMH) is the world’s leading luxury goods group, and is present in all luxury sectors. The group’s portfolio consists of 60 different brands with more than 2,400 stores worldwide and is divided into five different strategic divisions: Wines and spirits; Fashion and leather goods; Perfumes and cosmetics; Watches and jewellery; and selective retailing. Their parent company is Christian Dior S.A., which holds 42% of LVMH shares and 59%
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Case 3-4: LVMH: Managing the Multi-Brand Conglomerate 1. LVMH’s diversification represents the group’s strong presence in the luxury goods market as a whole with products from the fashion and leather range, wines and spirits range, watches and jewelry range, perfumes and cosmetics range, and finally the selective retailing range. This strategy aims to claim market share in market segments that are interrelated with the specific customer segment as the common denominator. LVMH is a market leader
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LVMH in 2004: The Challenges of Strategic Integration. 2004. Stanford SM-123 1. What’s the rationale of LVMH’s creation through merger in 1987? a. The rational of LVMH’s creation through merger is to build the luxury empire and create the largest conglomerate of luxury brands in the world. b. To redefine a bunch of small and fragmented industries into coherent and growing sector, which put into a good position to dominate the markets. c. Arnault believed that the action should be taken quickly
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