of tools that a business can use to communicate effectively the benefits of its products or services to its customers. The promotional mix includes the following tools – advertising public relations sales promotion direct marketing personal selling The promotional mix is part of the wider marketing mix. To find out about the marketing mix see the 10-minute Marketing Mix. The challenge is to select the right mix of promotional activities to suit your particular business at a particular time
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ENTREPRENEURSHIP CASE STUDY ON SECRET RECIPE PROGRAMME: EXECUTIVE MASTER IN BUSINESS ADMINISTRATION EMBA-Entrepreneurship – Case Study “Secret Recipe” Page 1 Table of Contents I Declaration ..................................................................................................................................... 2 II Executive Summary ..................................................................................................................... 3 III Abstract
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ways that benefit the organization and its stakeholders * Marketing explained: * Distinct activity in an organization- marketing department * Set of tasks, such as assembling, pricing and promoting, which may or may not be performed by the department that results in products, services, ideas, ad other tangible and intangible items * These items produce profits or achieve stated goals for an organization * Profits achieved by creating value for customers
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resource team. Managing Disputes In an organisation, there are several issues on which disputes may arise between the employees and the employers. You can say conflicts are almost inevitable. In such a scenario, it is the human resource department which acts as a consultant and mediator to sort out those issues in an effective manner. Developing Public Relations The responsibility of establishing good public relations lies with the HRM to a great extent. They organise business meetings, seminars
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Unit 6.1 Human resource Management Table of Content Content............................................................................................................................Page Introduction....................................................................................................................3 LO 1................................................................................................................................3 Strategic Human Resource Management......
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and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. Marketers are skilled at managing demand: they seek to influence its level, timing, and composition for goods, services, events
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Every business is required to be provided with all its requirements, such as men, money, machines, methods, etc. Further, a larger business enterprise is, generally, divided into number of departments with special function to perform. When there are a number of departments with special functions to perform, the various departments of the enterprises have to be integrated or unified to ensure that all the activities are done in the desired direction to attain the desired results. This necessitates
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motivation to achieve these aims I came to a realization that my professional patient approach derives from the business oriented theory " Goal-setting theory" established by Locke. In 1968 Locke discovered through research that working toward a goal in view promotes motivation and consequently improving performance to achieve it. Furthermore, the more accurate and challenging goals the harder people tend to work towards that goal (1). Although this borrowed theory from business world affects
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Introduction……………………………………………………….. 07 2. Objective of Studying the organization ………………………. 09 3. Overview of the organization…………………………………… 11 o Brief History ………………………………………………. 11 o Nature of the organization ……………………………… 11 o Business Volume …………………………………………. 13 o Profile of employees……………………………………… 15 o Product
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can be expected when change is involved; having a responsible, strong leadership could help ease the conflict. Implementing change involves a series of steps that a manager must go through in order to implement successfully to assure the team will achieve the company’s overall goal. Manager’s Role Within the company’s many departments each manager will have much responsibility and roles. The initial role is the understanding of the process transformation; “Transformation can be simply
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