Management Information System(MIS222) FINAL PROJECT REPORT GROUP MAMBERS M.HASHAAM WAQAR (13106) MUHAMMAD AWAIS (12109) SHAHEER SHAHID (12133) NABEEL JAVED (11576) Nadeem Arshad (11328) Dated: 27th DEC,2012 SUBMITTED TO: SIR Dr. Zeeshan Bhatti Table
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operation. They also narrowed down the menu from 25 menu lists on focus only 9 menus that is hot sellers. This action will increase efficiency and as an act of cutting cost. McDonald’s came out with the strategies of fast services and low prices. As McDonalds grows, the brothers started to think about opening franchises. Ray Kroc is seller that sells milkshakes machines and fortunately, McDonald’s at that time are using the machines
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effectiveness at innovation. It includes the following terms: Formalization: It is the degree to which the firm utilizes rules, procedures, and written documentation to structure the behavior of individuals or groups within the organization. KFC, McDonalds etc., are well known to the world. To maintain their level over the top they follow set of rules and procedures in preparing their recipes, storing them and serving to people. Following these rules and procedures helps the organization to regulate
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were set up differently to the restaurants of those times, with open kitchens the customers could see right through, and counters with many operational cash registers. Under a high degree of customer satisfactory contributed for business expansion, McDonald today has over than 30,000 restaurants over than 100 countries in the world and it has maintained the top position in the Fast Food Industry for the past 50 years. McDonald’s has been pursuing a growth strategy for the last decade. McDonald’s
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important). 8. Why is marketing important? CHAPTER 2 1. Sustainable competitive advantage * Operational excellence: Costco (good prices) * Customer excellence: Sheraton * Product excellence: Mercedes * Locational excellence: McDonald. 2. Marketing plan: important to understand. * Mission: mission statement. * SWOT analysis: Conduct a situation analysis. * Identify
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analyses at both macro and micro levels. They will also investigate the importance of market segmentation and how this leads to the identification and full specification of target groups. Learners then consider buyer behaviour and positioning. The unit looks at the main elements of both the original and the extended marketing mix. This includes an introduction to the concept of the product life cycle, new product development, pricing strategies, distribution options and the promotion mix.Finally, learners
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eliminated the requirement of conventional cutlery. This industry at the moment thrives on international appeal endorsed by niche chains. The development of nutritious and healthier replacements for the traditional servings at fast food restaurants has transformed into mass promotion of portable foods. As per a new research report titled ‘Indian Fast Food Market Analysis’, currently the Indian fast food industry stands at a massive size of ` 47 billion, driven by a growing number of working professionals
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Non-Western Globalization Globalization, as defined by the Cambridge American English dictionary, is “the development of closer economic, cultural, and political relations among all the countries of the world as a result of travel and communication becoming easy”. It goes on to state, “Optimists say globalization means more cultural choices for everyone”. In this paper we will examine two non- Western cultures and their response to globalization. “As globalization has had its positive impact
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study Toys “R” Us JAPAN TABLE OF CONTENTS Introduction 3. Japan Background and facts: 4. Background: 4 Facts: 5 Toys “R” Us Background 7. The Beginning: 7 Market Expansion 8 More ways to shop Toys “R” Us 8 Evolving business 9 Toys “R” Us in Japan 9 Case analysis: 10 Attractive factors of Japan toy market: 10 Barriers to Entry: 10 Success Factors for Toy's "R" Us-Japan 11 TRU Strategy 13 Our opinion: 14 Recommendations: 15 Conclusion: 16 References:: 16 Introduction:
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convenience by offering additional services and making visits to the café an unforgettable experience for the clients. Strengths: Kim finances, Brewer marketing, understanding of college market, unique, quality products, growing reputation, and loyalty of the customers. Weaknesses: capitalization, small market (need to increase customer base), people not staying in the café, but buying takeout and leaving, need to find a way to get them to stay which could possibly lead to additional sales while
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