ZARA: History and Background Inditex is a global specialty retailer that designs, manufactures, and sells apparel, footwear, and accessories for women, men and children through its chains around the world. Zara is the largest and most internationalized of the six retailers that Inditex owns: (Zara, Massimo Dutti, Pull & Bear, Bershka, Stradivarius, and Oysho). By the end of 2001, Zara operated 507 stores around the world, including Spain. Of Inditex’s total employees, over 80% of them are
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ZARA: History and Background Inditex is a global specialty retailer that designs, manufactures, and sells apparel, footwear, and accessories for women, men and children through its chains around the world. Zara is the largest and most internationalized of the six retailers that Inditex owns: (Zara, Massimo Dutti, Pull & Bear, Bershka, Stradivarius, and Oysho). By the end of 2001, Zara operated 507 stores around the world, including Spain. Of Inditex’s total employees, over 80% of them are
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covers segmentation, points of parity, points of difference, brand mantra, brand audits. Also, it is interesting to find out that how brands position themselves in a global market. Moreover, building brand equity through brand elements and marketing communication. ------------------------------------------------------------------------------------------------------- Pick a category basically dominated by 2 main brands. Evaluate the positioning of each brand -Who are the target markets? -What
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three activities segmentation, targeting, and positioning Enhancing a company’s competitive position by providing direction and focus for marketing strategies ; ▪ targeted advertising, ▪ new product development, and ▪ brand differentiation. Examining and identifying growth opportunities in the market through the identification of new customers, growth segments, or new product uses. More effective and efficient matching of company resources to targeted market segments promises
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country 2) Industry A. Diamond Model (Michael Porter) B. Analysis of failure examples in SPA industry C. The major background of SPA brand’s failure at first entry to the market D. Characteristics of SPA 3) Customers (consumer behavior) A. Broad Fashion market B. SPA Fashion market 4) Competitors– ZARA, H&M A. ZARA B. H&M 5) Company (8 seconds) A. Recent State B. about company 4. Suggestions 1) Make Brand Identity & Collaboration 2) STP for 8 seconds
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necessary to fulfill customer demand and is managed within supply chain management (SCM). SCM can be defined as “the management of upstream and downstream relationships with suppliers and customers in order to create enhanced value in the final market place at less cost to the supply chain as a whole” (Christopher, 1998). Hence, SCM refers to all of the processes, technologies, and strategies that together form the basis for working with internal as well as external sources of supply. As SCM
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1a.What is innovative about Zara? • Marketing strategy: Zara is not popular because of advertising but by store locations, customer’s voice and their products successfulness in targeting toward the right audience. • Keeping up with current fashion: Customers can walk into Zara one day and find something complete new they would not have found the week before and will not be able to find the next. Zara is always changing styles to keep up with the latest fashion trends. For example, if they
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General overview Alla Vinnik Helsinki, 2010 Leningrad Region Chamber of Commerce Fashion Market in Russia. Content 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Background General information Segmentation Specifics of Russian consuming Production Import/export Main distributions channels Main brands Accessories Regional specifics Tendencies Conclusion Leningrad Region Chamber of Commerce Background of Fashion Market in Russia • Soviet time (till end of 80th) • “Second hand” time (end of 80th – middle of 90th)
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6 3.1 PESTEL analysis 6 3.2 Porter’s 5 forces 6 3.3 Market Life cycle 7 3.4 Benchmarking 7 4.0 SWOT 8 5.0 Strategies 8 5.1 Generic Strategy 8 5.2 Growth strategy 9 5.3 Logistics and supplier strategy 9 6.0 STP 9 6.1 Segmentation 9 6.2 Targeting 9 6.3 Positioning 9 6.4 M-mix 9 6.5 Profile 10 7.0 2nd question 10 8.0 Conclusion 11 1.0 Intro 1.1 Problem proposal How to develop H&M position on Spanish market and eventually create future growth? 1.2 Strategic questions
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Zara vs. GAP Inc. American GAP and Spanish ZARA Abstract We are going to compare two super giant clothing retail companies of the world in this thesis. These two giants are dominating apparel retailing market nowadays with their simple and attractive with high level quality of clothes. We will try two analyze working culture, business performance and history, competition and geographic dominance of two clothing retailer giants. Years before two small stores opened and they succeed to
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