Social Marketing Behavior A Practical Resource for Social Change Professionals William A. Smith and John Strand AED We believe in the power of social marketing to change behavior. Indeed, we began helping mothers to re-hydrate their children in 1978. The positive effects were remarkable, and we haven’t looked back since. For HIV victims, we fought stigma, delivering behavior change that combined treatment and prevention. For civil society advocates, we’re exploring the power of technology
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edition of Contemporary Business is dedicated to Joseph S. Heider, who brought me to John Wiley & Sons. Thank you, Joe.” —Dave Vice President & Executive Publisher Acquisitions Editor Assistant Editor Production Manager Senior Production Editor Marketing Manager Creative Director Senior Designer Text Designer Cover Designer Production Management Services Senior Illustration Editor Photo Editor Photo Researcher Senior Editorial Assistant Executive Media Editor Media Editor George Hoffman Franny Kelly
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An Introduction to Business ————————————————————————————————————————————————————————————————————————————————————————————————————————————————— 6 th edition Learning about business concepts with the Foundation™ simulation University of Oregon Lundquist College of Business Dave Dusseau Douglas Wilson Copyright © 2004-2011 David Dusseau and Douglas Wilson This material was developed by: David Dusseau, Ph.D. Doug Wilson, MBA Lundquist College of Business University of Oregon Eugene, Oregon
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CHAPTER TWO Supply Chain Management Chapter 2 Supply-Chain Management PROBLEMS 1. Buzzrite Company a. Current Year’s average aggregate value = $48,000,000/6 = $8,000,000 Next year’s average aggregate inventory value = ($48,000,000 × 1.25)/6 = $10,000,000 Increase in the average aggregate inventory value = ($10,000,000 – 8,000,000) = $2,000,000 b. Number of turns to support next year’s sales with no increase in inventory value = (1.25)(6) = 7.5 turns. Thus, the change in inventory
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Introduction Today’s Managers have to be like artist. They work in a global economy where the relationships among nations and corporations, emerging economies, outstanding partners, and the fast-paced digital revolutions create influences, constant shifts and transformations. Understanding and communicating information to others, maintaining good relationship with customers and members of the organization, using Information Technology in an effective way to make clear rational decisions
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SAGE India website gets a makeover! Global Products Enhanced Succinct Intuitive THE Improved Interactive Smart Layout User-friendly Easy Eye-catching LEADING WORld’s LEADING Independent Professional Stay tuned in to upcoming Events and Conferences Search Navigation Feature-rich Get to know our Authors and Editors Why Publish with SAGE ? World’s LEADING Publisher and home and editors Societies authors Professional Academic LEADING Publisher Natural World’s Societies THE and LEADING
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Williams, Jeffrey D. Camm, & Kipp Martin VP/Editorial Director: Jack W. Calhoun Publisher: Joe Sabatino Senior Acquisitions Editor: Charles McCormick, Jr. Developmental Editor: Maggie Kubale Editorial Assistant: Courtney Bavaro Marketing Communications Manager: Libby Shipp Marketing Manager: Adam Marsh Content Project Manager: Jacquelyn K Featherly Media Editor: Chris Valentine Manufacturing Coordinator: Miranda Klapper Production House/Compositor: MPS Limited, a Macmillan Company Senior Art Director:
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Van’s Bookkeeping Marketing Plan 14376 S. Othello St. Seattle, WA 98118 Phone: 206-446-7890 Email: vanbookkeeping@gmail.com Web Site: www.vanbookkeeping.com Contact: Van Nguyen Table of Contents Executive Summary 4 Marketing Objectives 4 Goods or Services 4 Resources Needed 3 Projected Outcomes 3 Company Description 3 Strategic Focus and Plan 3 Mission/Vision 3 Goals 3 Core Competency 3 Situation Analysis
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25 B. Top Management 25 IV. External Factors 27 V. Internal Factors 118 VI. Action Plan 178 Appendix A. Stakeholders Worksheet 206 Appendix B. Answers to Panel’s Questions 212 I. EXECUTIVE SUMMARY A. Mission To provide a low-cost/low-price/no-frills, reliable, friendly service with “more value for less money” mode of transportation for
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Published by The University of North Carolina’s TECHNOLOG DEVELOPMENT OGY SMALL BUSINESS AND TECHNOLOGY DEVELOPMENT CENTER Star t-Up Resource Guide Starting a business in North Carolina Get your free download of this publication at www.sbtdc.org/pdf/startup.pdf Publication Data © 2009 by the University of North Carolina’s Small Business and Technology Development Center 5 West Hargett Street, Suite 600 Raleigh, North Carolina 27601-1348 Phone 919/715-7272 or 800/258-0862
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