Marketing In The Service Sector FSSM 1001: Services Marketing 1 Nikolas Price 1691 words Table of Contents Introduction 3 PepsiCo International 3 Market segmentation 3 Niche Marketing 3 Bases Of segmentation 4 Target Market 4 Market Positioning 4 Analysis of the Macro and Micro Marketing Environments 5 Macro Marketing Environment (Refer To Appendix 1) 5 Micro Marketing Environment ( Refer to Appendix 2) 5 Conclusion 6 Appendix 1 7 PESTLE ANALYSIS 7 Political 7
Words: 5038 - Pages: 21
[pic] SECTION I. THE BUSINESS Acer® Computer Company Description Acer was founded in 1976 in Taiwan. According to Cartmell, the original name when founded by Stan Shih and his wife Carolyn Yeh was called Multitech. The name was changed to Acer in 1987. The Acer group has four brands: Acer, Gateway, eMachines, and Packard Bell. Acer Inc. global headquarters is in Taiwan. They do business all over the world and have
Words: 3076 - Pages: 13
Situational Analysis 1.1 Internal factors Ninetology main smartphone series is U9 Series. 5 smartphone models included in U9 Series which is target on two different target markets available in Malaysia market. Smartphone models such as U9 X1, Z1 and Z1+ is target on high-end smartphone market while U9 R1 and P1 is target on middle-range smartphone market. In this report, strength and weakness of Ninetology in term of packaging, price, design, etc will be analysed. Strength Packaging design
Words: 7848 - Pages: 32
need to target a specific culture in countries where there are many. Trade agreements with countries are necessary, if possible, to facilitate smooth operations. The different culture of the country should be put in high consideration when expanding a company. Marketing Strategies: Involvement of the local people in the process of operating the park. Involvement of the government in terms of providing assistance through subsidies. Research and identify the target market to better
Words: 765 - Pages: 4
International Strategy: By sticking to Its Homespun, Down-Home Story, the Tennessee Sour Mash Whiskey Has Increased Sales at Home and Abroad In the United States Jack Daniel sales showed no growth in the 80s and 90s; the only growth was for premium and superpremium whisky (Pearce and Robinson 2009). The company realized that generation X & Y did not have the same taste as the baby boomers; therefore, they need to change their strategies. Jack Daniel came up with a strategy to target younger crowds
Words: 977 - Pages: 4
provide the following ) 1.1 Discuss the role of strategic marketing in an organization. For AC1.1, learners need to show that they understand the difference between strategic and tactical marketing. They need to use established models and definitions to develop theirdiscussion. 1.2 Explain the processes involved in strategic marketing. For AC1.2, learners will be expected to understand and explain the processes involved in strategic marketing. This will involve looking at a range of processes and
Words: 7427 - Pages: 30
and be able to serve them efficiently, market should be first segmented. And once the firm has identified the firm’s market-segment opportunities, the firm now has to evaluate the various segments and decide how many and which ones to target. We now look at how firms evaluate and select target segments. Imagine practicing archery with your eyes closed or throwing a football with a blindfold on. In both cases, being prevented from seeing your target would make it nearly impossible to hit it
Words: 5108 - Pages: 21
HinseneBeyene sgs0262/2006 Marketing Management Individual Assignment Case 1 Question Number 1 Answer Pros to BMW The pros of selecting target marketing is • BMW created the lower-priced 1 Series and X3 SUV to target the “modern mainstream,” a group who are also family-focused and active but had previously avoided BMWs because of the premium cost. • The 1 Series reached this group with its lower price point, sporty design, and aspiration to own a luxury brand. The X3 also hit home
Words: 1681 - Pages: 7
Advertising is a must have component to improve the marketing for any successful business plan. Without it, the organizations are challenged to achieve market penetration, high growth rate or brand recognition. What we find however, is that in times of economic downturn or slowdown, organizations commonly will sacrifice this line item first with trimming or cut-backs. Many professionals have historically had a hard time seeing the alignment between marketing and continued profitability- viewing this discipline
Words: 1687 - Pages: 7
To successfully bring a product to its target market a strategy for implementing the product. Therefore four basic components, referred to as the marketing mix, are necessary. These components are product, pricing, place and distribution. (Griffin & Ebert, 2013, p 275) A product can either be a good (tangible) or a service (intangible), an idea or some a combination (Ferrell, Hirt, Ferrell, 2014, p. 353-354). A product needs to satisfy a need/want of people, in order to make them exchange their money
Words: 616 - Pages: 3
