should use any tools that will work. To establish long-term successful and profitable relations, company should definitely conduct its business in ethic way. However, sometimes there are probably situations, when doing wrong things (grey market, absence of customer care, bad/cheap product) may result in much higher income. This view indicates that ethics and profit are inversely related (Bowie 1998). The situation, when stated promotion does not coincide with the reality is rather common and is a good
Words: 1514 - Pages: 7
ethical code of the American Marketing Association. For this paper, I have utilized a combination of my personal and professional experience along with a variety of professional sources to reflect on how I can act ethically during my career. Additionally, I will utilize Mayeroff's On Caring and Dokecki’s book along with the lecture slides to help the role that ethics will play in my professional career. My Personal Background: In tieing my experiences back to the idea of ethics, I cannot ignore the major
Words: 1441 - Pages: 6
ORGANIZATION Title: How Personal Can Ethic Get? Name: Raymond McCall Instructor: Dr. Orsini School Name: Strayer University Course: Leadership and Organization Date: 1/23/2011 Discuss how personal differences and preference can impact organizational ethics. People have different attitudes towards their work due to their preferences. This implies that there exists natural tension between people values or preferences and organizational ethics (Giacalone & Jurkiewicz, 2010). Personal
Words: 4636 - Pages: 19
recipient sees.It’s a great place for your ‘elevator pitch.’ If you only had a few seconds to pitch your products or services to someone, what would you say?Consider including a couple of key takeaways on this back cover…Just remember that this is marketing—if you want to grab their attention, keep it brief, friendly, and readable.Contact UsIf you have a physical location, provide brief directional information, such as highways or landmarks:[Street Address] [City, ST ZIP Code] Phone: [Telephone]Email:
Words: 2002 - Pages: 9
Sample 1 – High score Introduction Marketing ethics refers to the moral principles concerning acceptable and unacceptable behavior related to the operation of marketing by business people (Barron’s Educational Series, 2007). In order to obtain higher profit, some of the companies may violate business ethical values. Background Mattel founded in 1945 is one of the largest toy companies in the world (Fortune, 2008). Although Mattel is a major toy company, there are many unethical issues
Words: 2501 - Pages: 11
CHRYSSIDES, GEORGE D. and KALER, JOHN H. (1993). An Introduction to Business Ethics. London: Chapman and Hall. Pages 79−106, 143‒146. [The text is derived from a publisher’s proof, and may differ slightly from the finished book. If quoting, it is best to cite the relevant WOLF page.] CHAPTER THREE ETHICAL THEORY In the previous chapter we looked at the role of values in business and considered how business ethics was becoming part of the professionalization of business. But what exactly are
Words: 12860 - Pages: 52
Key Stakeholders Depending on the company or marketing being considered, a stakeholder can have many different characteristics. Generally, a stakeholder is a person, group or organization that has interest or concern in an organization. Some of the characteristics that might be common to all stakeholders is they stand to gain or lose through the success or failure of the company; they are affected by the output of the company; or the company may be otherwise accountable to this stakeholder. PharmaCARE
Words: 1645 - Pages: 7
encourage them to examine issues from many different angles, and provide them with decision-making strategies (Eyal, Berkovich and Schwartz 2011, 396). The main ethical perspectives include utilitarianism, libertarianism, deontology and virtue of ethics. In McNulty and Davis’s case “Should the C-suite have a Green Seat” ethical dilemmas have been identified. Narinex is in a situation to decide whether it should hire a chief sustainability officer or not. This ethical dilemma derives from sustainability
Words: 3244 - Pages: 13
ETHICAL DECISION MAKING AND ETHICAL LEADERSHIP To improve ethical decision making in business, one must first understand how individuals make ethical decisions in an organizational environment. Too often it is assumed that individuals in organizations make ethical decisions in the same way that they make ethical decisions at home, in their family, or in their personal lives. Within the context of an organizational work group, however, few individuals have the freedom to decide ethical issues
Words: 3754 - Pages: 16
Multiple Choice 1. The term _____ refers to an individual’s personal beliefs about whether a decision, behavior, or action is right or wrong. a. value b. culture c. ethics d. religion e. expectations (c; easy; p. 119) 2. Fruit juice suppliers in South America rely heavily on _____. a. elderly employees b. child labor c. female workers d. illegal immigrant workers e. none of the above (b; moderate; p. 117)
Words: 4995 - Pages: 20
