Marketing Ethics

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    Model for Ethical Decision Making in Business

    J Bus Ethics (2011) 104:311–323 DOI 10.1007/s10551-011-0910-1 A Model for Ethical Decision Making in Business: Reasoning, Intuition, and Rational Moral Principles Jaana Woiceshyn Received: 11 February 2011 / Accepted: 16 May 2011 / Published online: 28 May 2011 Ó Springer Science+Business Media B.V. 2011 Abstract How do business leaders make ethical decisions? Given the significant and wide-spread impact of business people’s decisions on multiple constituents (e.g., customers, employees

    Words: 10524 - Pages: 43

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    How Facebook Can Be Used by Company

    Creating an account in Facebook 10 Introduction In 21st century continues it is increasingly hard to imagine how business can be conducted without the Internet and its features. Creating a business pages in internet has become an essential marketing and advertising tool for any type of businesses. May companies along with their own websites have attempted to engage themselves in the social networking such as Facebook. The Facebook is one of highly successful social networking websites in the

    Words: 2515 - Pages: 11

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    Making It Possible

    Ethics, Moral Dilemmas, and Tough Decisions: The Many Challenges on Working on IT I. Introduction Information technology in combination with changes in organizational structures and methods of working has led to an increasing amount of information and also to totally new forms of information and in the creation of records. Much of the information previously produced on paper is now being produced in electronic form, for example as e-mail and in databases. The Dutch archive theoretician Eric

    Words: 5537 - Pages: 23

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    Country Notebook

    experts state, the main reason why people believe that the cream is work-ing, is a bleaching ingredient which just whitens facial hair and not the skin. The result of the product differs quite from what it has been promoted. Therefore, the HLL’s marketing strategy contains some kind of fraud. Referring to our textbook, the company cannot answer the question with “yes”, that the product optimizes the “common good” or benefits of all constituencies. So for me it is not ethical to sell a product which

    Words: 1583 - Pages: 7

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    What Should the Price of a Gallon of Fuel Oil Represent to a Customer? What Do You Get for That Price?

    What should the price of a gallon of fuel oil represent to a customer? What do you get for that price? “Purchase decisions are based on how consumers perceive prices and what they consider the current actual price to be—not on the marketer’s stated price” states Kotler (2012). He further goes on to explain that customers may have a lower price threshold at which prices means inferior or unacceptable quality, while a high price threshold at which prices are refused determine that the product is not

    Words: 1048 - Pages: 5

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    Nestle Infant Formula Controversy

    RUNNING HEAD: Nestlé: The Infant Formula Controversy Nestlé: The Infant Formula Controversy CASE 4 April VanRivers Adv. International Marketing March 24, 2013 1. What are the responsibilities of companies in this or similar situations? Domestic companies and multinational companies have responsibilities that portray their corporate and social stance as an organization. Many of these responsibilities are indicated in the vision or mission statement. Ethical and socially responsible

    Words: 1637 - Pages: 7

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    Articles

    A R TI CLE Organization Ethics Reputation and Customer Loyalty: Perception of Muslim Customer Sharia Banking Asia-Pacific Management and Business Application 1(1) 69 – 80 ©UB 2012 University of Brawijaya Malang, Indonesia http://apmba.ub.ac.id Sunaryoa* Zakaria Baharib a Management Department, Faculty of Economics and Business, University of Brawijaya, Malang, Indonesia; b Center for Islamic Development Management Studies, School of Social Science, Universiti Sains Malaysia, Malaysia Abstract

    Words: 5693 - Pages: 23

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    Chapter

    Chapter 1 Ethical Reasoning: Implications for Accounting Discussion Questions 1. Select one of the world’s religions and give a concrete example of how the Golden Rule applies in that religion. "Every religion emphasizes human improvement, love, respect for others, sharing other people's suffering. On these lines every religion had more or less the same viewpoint and the same goal." The Dalai Lama Students may use the Internet as resource when researching the use of the Golden Rule in

    Words: 6425 - Pages: 26

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    Ethics, Chapter 1

    Chapter 1 Ethical Reasoning: Implications for Accounting Discussion Questions 1. Select one of the world’s religions and give a concrete example of how the Golden Rule applies in that religion. "Every religion emphasizes human improvement, love, respect for others, sharing other people's suffering. On these lines every religion had more or less the same viewpoint and the same goal." The Dalai Lama Students may use the Internet as resource when researching the use of the Golden Rule in

    Words: 6425 - Pages: 26

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    Management and Information Systems

    everyday life. CHAPTER OUTLINE 4.1 UNDERSTANDING ETHICAL AND SOCIAL ISSUES RELATED TO SYSTEMS A Model for Thinking About Ethical, Social, and Political Issues Five Moral Dimensions of the Information Age Key Technology Trends that Raise Ethical Issues ETHICS IN AN INFORMATION SOCIETY Basic Concepts: Responsibility, Accountability, and Liability Ethical Analysis Candidate Ethical Principles Professional Codes of Conduct Some Real-World Ethical Dilemmas THE MORAL DIMENSIONS OF INFORMATION SYSTEMS Information

    Words: 20079 - Pages: 81

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