Marketing Management 522

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    Towards an Integrated Model of Customer Service Skills and Customer Loyalty Mobile

    International Journal of Commerce and Management Emerald Article: Towards an integrated model of customer service skills and customer loyalty: The mediating role of customer satisfaction Amjad A. Abu-ELSamen, Mamoun N. Akroush, Fayez M. Al-Khawaldeh, Motteh S. Al-Shibly Article information: To cite this document: Amjad A. Abu-ELSamen, Mamoun N. Akroush, Fayez M. Al-Khawaldeh, Motteh S. Al-Shibly, (2011),"Towards an integrated model of customer service skills and customer loyalty: The mediating

    Words: 15964 - Pages: 64

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    Sds Analysis

    Introduction Siloso Beach Resort is Singapore’s first eco certified hotel that aims to provide guests with a memorable hospitality serviced as well as prioritizing the preservation of the environment. This report will analyze the service delivery system (SDS) of Siloso Beach Report. In addition, a brief background of the resort will be provided and the identified key features of the SDS will be included. In particular, the scope of this report will discuss about the appropriateness of the current

    Words: 732 - Pages: 3

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    Meal Experience

    Meal experience and Guest loyalty in Zimbabwean hotel restaurants. By Emmanuel Gwata [pic] Department of Tourism and Hospitality Supervisor: Mrs. Nyarota Introduction Background Eating out has become a norm amongst many people’s lifestyles. People eat out for various purposes and this can be out of necessity, enjoyment and even for pleasure Warde and Martens (2000). As a result of the prevailing high demand, the hospitality industry has now been characterised by ever growing

    Words: 1142 - Pages: 5

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    Service Quality Surveys

    Service Quality Surveys Many organizations struggle with measuring service quality appropriately. The most popular survey form is based on five dimensions that are “consistently ranked by customers to be most important for service quality, regardless of service industry” (Qualtrics, 2015, para. 1). The dimensions are tangibles, reliability, responsiveness, assurance, and empathy. These dimensions are utilized to measure the gap between customer expectations and the perception of actual service

    Words: 1344 - Pages: 6

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    Characteristics of Services Compared to Goods

    1. Introduction Services’ marketing is a sub field of marketing which covers the marketing of both goods and services. Goods marketing include the marketing of fast moving consumer goods (FMCG) and durables. Services marketing typically refer to the marketing of both business to consumer and business to business services. Common examples of service marketing are found in telecommunications, air travel, health care, financial services, all types of hospitality services, car rental services, and professional

    Words: 2432 - Pages: 10

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    Marketing Management

    targeting specific segments in consumer and business markets taking opportunities of offering convenience. Our cell phone based power menu will serve as reservation and purchasing server for tickets of inter-district bus service. The primary marketing objectives of this plan are to achieve first year Dhaka market share of 5 percent and revenue of BDT. 900000. 2.0 Situation Analysis 123GO founded 1 months ago by a survey

    Words: 3058 - Pages: 13

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    Customer Complaint Behaviour

    BEHAVIOURAL ECONOMICS AND CUSTOMER COMPLAINTS IN COMMUNICATION MARKETS A report prepared for the Australian Communications and Media Authority (ACMA) in connection with the public inquiry “Reconnecting the Customer” by Dr Patrick Xavier* Adjunct Professor of Economics & Finance, Curtin University Business School. May 2011 * Dr Patrick Xavier BEc (Hons), M.A., M.Ec, PhD is Director of Info-Comm Strategies and Adjunct Professor of Economics, Curtin Business School, Curtin University

    Words: 53188 - Pages: 213

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    Online Encounter vs. Physical Encounter

    Emily Miles Marketing 505 March 6, 2012 Exam #1 In the following paragraphs I will attempt to show how the attributes of an online encounter do indeed match those of a service product, even if machine and not person produced. Over the past decade, online encounters have shown to be more effective, less costly and provide faster service from both a consumer perspective and also a provider perspective. However, online encounters also have some of the same management issues that have always

    Words: 1246 - Pages: 5

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    Service Management

    Gaining a Competitive Advantage through Agile Service Management and Operations Changing Business Models The Communication Service Provider (CSP) market is characterized by vertically integrated players with end-to-end ownership of network, operations and consumer businesses. In the near future, the communications industry landscape is expected to change and become a mosaic of specialized service providers pursing varying business models. This is the result of stagnating voice/data revenues, explosive

    Words: 1736 - Pages: 7

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    Ict Investment

    The findings of the study indicated that the common service-quality variables that were creating customer satisfaction could be categorized into four broad groups; these are Support & Facility Factor, Employee Performance Factor, Customer Relation Factor and Communication Factor. The variables covered issues such as environment, materials, accurate service, prompt service, complaint handling, service provider’s knowledge, executive’s knowledge, service provider’s behavior, executive’s

    Words: 392 - Pages: 2

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