L'ORÉAL COMPANY PROFILE – SWOT ANALYSIS December 2012 SCOPE OF THE REPORT Scope All values expressed in this report are in US dollar terms, using a fixed exchange rate (2011). 2011 figures are based on part-year estimates. All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account. Disclaimer Much of the information in this briefing is of a statistical
Words: 9163 - Pages: 37
uncertain but promising new upper-middle-class one will require novel approaches. This article is a report from the front lines: how consumer-goods companies can craft brands that appeal to the rising middle class, develop “dual strategies” and transition plans
Words: 2302 - Pages: 10
Marketing Manager Amy Stalker (Wiley) BUS 330: Principles of Marketing Instructor Rizzo November 19, 2012 The initial marketing campaign needs to communicate very specifically with target market, which is the woman between 40 to 55 years of age. The initial campaign has to design a copy for advertisement before releasing the product in the market. Since the product is cosmetic as well as something that is going to be symbolized as improved health. But, before that Personal
Words: 1901 - Pages: 8
SISTEMA UNIVERSITARIO ANA G. MENDEZ, METRO ORLANDO CAMPUS MARK 511 / BUSG 510 MARKETING MANAGEMENT WORKSHOP IV MARKETING MANAGEMENT PLAN GUIDELINE “BOMBSHELL IN A BOTTLE” KARLA DIAZ MARY DURAND JENIFFER GREMLI VALENTINA RODRIGUEZ RESUMEN EJECUTIVO Nombre del Plan: “Bombshell in a Bottle”, Makeup Brush Cleaners Autor: Rebecca Hatfield, Makeup Artist Telefono: 1-877-748-1856 1-386-232-7035 / 1-321-662-9068
Words: 3527 - Pages: 15
Western Europe which occupied 51.4% of total sales. The second place is North America. Moreover, Eastern Europe, Asia and Latin America could be the three potentially growth markets. Mininurse’s & Yue-Sai’s background As a result of L’Oreal plans to explore Asia market, one of the important issues is increase the market share in China could become. It is because China has a huge population
Words: 1444 - Pages: 6
1. What are L'Oreal's key issues for Garnier in the Dutch market? • Whether to introduce both Synergie and Belle Couleur into the Dutch market, only one of the ranges or none at all. • Synergie: Finding the right price for the products and whether they should introduce the antiaging cream (didn’t score as highly) • Garnier is a new entrant into the Dutch market and as such is a relatively unknown quantity with neither positive nor negative brand perceptions. • To build the brand, L’Oreal will
Words: 4775 - Pages: 20
I. Market analysis 1. Product overview Beauté Parfaite is a product line of Vietnam, built to develop and exploit the market for male cosmetics. This is a unique product line serving male clients. With the company’s experience, Beauté Parfaite is high quality product line, in accordance with Vietnam’s consumer style. The product includes body lotion, facial cleanser, perfume and wax. With an average price level, Beauté Parfaite aims at customers who are students. Some features of the product:
Words: 2548 - Pages: 11
PROCTER & GAMBLE COMPANY PROFILE – SWOT ANALYSIS October 2012 SCOPE OF THE REPORT Scope All values expressed in this report are in US dollar terms, using a fixed exchange rate (2011). 2011 figures are based on part-year estimates. All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account. Oral Care US$39.7 bn Microwaves Refrigeration Home 60,669
Words: 6397 - Pages: 26
L'Oréal 1 L'Oréal "Loreal" redirects here. This can also be the adjective related to lore. L'Oréal S.A. Type Industry Founded Founder(s) Headquarters Area served Key people Products Revenue Société Anonyme Personal care 1909 Eugène Schueller Clichy, Hauts-de-Seine, France Worldwide Jean-Paul Agon (Chairman and CEO), Liliane Bettencourt (Non-executive director and major shareholder) Cosmetics and beauty products €22.46 billion (2012) Operating income €3.697 billion (2012) Profit
Words: 5745 - Pages: 23
lead to higher profitability with reduced costs. Examples of ownership-specific advantages are monopoly power of accessing markets through ownership of limited resources, patents and trademarks; technologies in relation to all forms of innovations; marketing; and economies of large size such as economies of scales, scopes, learning and greater access to financial capitals. The “L” paradigm explains the location-specific advantages of host countries in order to make the
Words: 2600 - Pages: 11
