The Government of Russian Federation Federal State Autonomous Educational Institution of Higher Professional Education National Research University Higher School of Economics - Nizhny Novgorod Faculty of Management Marketing plan of «Unilever» Students of 12m1: Bukanov Denis Gladkikh Kseniya Gorbunova Julia Tsvetkova Ekaterina The teacher: Shigina Yana Igorevna Nizhny Novgorod 2015 1. Executive summary. Unilever is a British–Dutch
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FAST MOVING CONSUMER GOODS www.ibef.org FAST MOVING CONSUMER GOODS WHY INDIA INDIA COMPETITIVENESS AND COMPARISON WITH THE WORLD MARKETS POLICY TRENDS AND PLAYERS MARKET OPPORTUNITIES FOR INVESTMENT ANNEX: APEX CONTACTS AGENCIES 3 7 9 12 32 38 A report by PricewaterhouseCoopers for IBEF Executive summary The Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of US$ 13.1 billion. It has a strong MNC presence and is characterised by
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1.0 Introduction Marketing strategies plays a crucial role in the process of forming a successful company or organization. A company or organization which has excellent marketing strategies and good strategic planning will perform better than those companies who are using a poor marketing strategies. As Chatime Malaysia was one of the top beverages companies in Malaysia, thus we choose it as our topic of study. Based on this study, we can more understanding and figure out how Chatime Malaysia
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`A Report ON Foreign Investment In The FMCG Sector "There was a time, not long ago FMCG was on the go, Other sectors were mere midgets, Growth was in the double digits. Alas, all of that's in the past! The growth today is not so fast. There are reasons, that's for sure. Nowadays sales tax is more And durables are selling better, The weather surely could be wetter. My job is just to set the stage Describe the current sorry age. Adi, of course, will paint the scene And tell us why
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[pic] The Mystic Tea Room Tina Hoskie Keller Graduate School of Management [pic] Marketing Plan Outline 1. Executive Summary 2. Situation Analysis 2.1 Market Summary 2. SWOT Analysis 3. Competition 4. Product (Service) Offering 5. Keys to Success 6. Critical Issues 3. Marketing Strategy 1. Mission 2. Marketing Objectives 3. Financial Objectives 4. Target Markets 5. Positioning 6. Strategies
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• Business plan Proposed a new business plan to company by :- - Create a business ideas based on business operation that did by the company. - Proposed a business called rice milk beverages which can be done by company since it main product is mainly based on rice production. - This business plan is to help company to expand its production, profit and in the meantime increase its brand in the market. 1. Company Background |1.1 Company name
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instant beverage mixes to more than 10 countries worldwide and plans to expand its café outlet network in the region. The history can be traced back to the incorporation of white cafe 1999.The core objective of OldTown is to let everyone to have a sip of Malaysian style white coffee. What is a white coffee? White coffee in US and were known as coffee with milk or cream. White coffee can also refer to a cup of instant with a dash of cold milk. But, the white coffee here means seriously under roasted
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Marketing Plan TEE TEA MILK TEA Marketing Plan Tables Table I. General Population Distribution of Region IV-A by Prov/City/Towns, 2012 Province/City/ | Population(2012) | % Distribution | %Growth Rate | Remarks | Cavite Total1. Imus 2. Trece Martires 3. Tagaytay 4. Bacoor5. Cavite City6. Dasmariñas | 3,337,849301,624 104,559 62,030 520,216101,120 575,817 | 10.25%74.20%130.19%5.84%30.56%5.37% | 1.08%1.08%1.08%1.08%1.08%1.08% | The least populated
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Market analysis Consumers Lipton’s products are divided into two segments, Tea bags that targets A & B class and Teas Dust that targets the C class and lower. If they lower the price of tea dusts section, they will be able to compete equally with Arousa’s Tea Dust; therefore Lipton could exceed their sales in the tea dusts section. Moreover, Lipton segments its products into two main categories. First is the business to consumers, that lepton distributes its products to different types of consumers
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to be taken under consideration as this is one of the most important ideas in the mind-set of the consumers. * In order to maintain the CSR (Corporate social Responsibility) the company needs to undergo the process of CRM (Cause-Related Marketing.) This is also a very important factor in enlightening the image of the company and their products. * This project is also supposed to give you an understanding of one of the old traditional lifestyle of local nationals of the United Arab
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