SYEDA FAIZA BATOOL MBE-09-09 MBA *(EVENING)* 2*ND*SEMESTER SESSION 2009-2012 {draw:frame} PREFACE This report focuses on unilever marketing strategies its environment, its competitive strategies product and marketing factors. We designed a report to provide a brief description about its marketing mix and its major competitors in Pakistan. In addition to these we add a research survey base on unilever. We all have tried to our level best to fulfill all the requirements mentioned
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sales. (2008 Annual Report and Accounts) The brands fall almost entirely into two categories: Food and Beverages, and Home and Personal Care. Unilever's brands include: Aviance, Axe, Lynx, Blue Band, Dove, Flora, Becel, Heart brand, Hellmann's, Lipton, Lux (soap), Surf (detergent),
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INDUSTRY PROFILE Fast Moving Consumer Goods (FMCG) goods are all consumable items (other than groceries/pulses) that one needs to buy at regular intervals. These are items which are used daily, and so have a quick rate of consumption, and a high return. FMCG can broadly be categorized into three segments which are: 1. Household items as soaps, detergents, household accessories, etc, 2. Personal care items as shampoos, toothpaste, shaving products, etc and finally 3. Food and Beverages as snacks
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Global Marketing 7e Warren J Keegan & Mark C Green Chapter 02 The Global Economic Environment Presentation adapted by Alfred Lowey-Ball For (International) Marketing management course Fall semester 2014 UBI-BA2 Brussels Chapter 02 Outline (The Global Economic Environment) 2-0 2-1 2-2 2-3 2-4 2-5 2-6 Introduction The world economy—an overview Economic Growth stars Classification of countries by income Market opportunities in DCs World population trends Dealing with currency risks 2
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core and culture can influence outcomes such as symbolic consumer behavior and the diffusion of new consumer behavior throughout a market. Studying consumer behavior can provide useful input to marketing strategies like market segmentation, target market selection, and positioning. It can also guide marketing tactics like product, pricing, distribution, and promotion decisions. Furthermore, the study of consumer
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Multi Use Games Area (MUGA) Macadam based DESIGN BRIEF 2006 KCC Sports Development Unit KCC Property Group Please read the following advice: You are strongly advised to make contact with and consult Kent Sports Development Unit when considering a new sports facility project. The Unit can assist in refining the requirements for your facility from the minimum specification detailed within this brief. The information used to compile this document is subject to change and therefore the Unit will
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The Government of Russian Federation Federal State Autonomous Educational Institution of Higher Professional Education National Research University Higher School of Economics - Nizhny Novgorod Faculty of Management Marketing plan of «Unilever» Students of 12m1: Bukanov Denis Gladkikh Kseniya Gorbunova Julia Tsvetkova Ekaterina The teacher: Shigina Yana Igorevna Nizhny Novgorod 2015 1. Executive summary. Unilever is a British–Dutch
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Advertising Age called "The Positioning Era." Not long thereafter, Madison Avenue advertising executives began to develop positioning slogans for their clients and positioning became a key aspect of marketing communications. Positioning: The Battle for your Mind has become a classic in the field of marketing. The following is a summary of the key points made by Ries and Trout in their book What is Positioning? Positioning is a platform for the brand it facilitates the brand to get through
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been visible and quantitative, especially in the security systems sector, which has experienced tremendous growth as a consequence. “Mobile smart phones have really been the catalyst for integrated security systems,” said Delia Hansen, Crestron’s residential marketing manager. “Prior to them becoming mainstream, it was perfectly acceptable to have a large, unattractive security panel at the front door. Now people are looking for more sophisticated options. The smartphone has been able to provide an answer
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PROCTER & GAMBLE COMPANY PROFILE – SWOT ANALYSIS October 2012 SCOPE OF THE REPORT Scope All values expressed in this report are in US dollar terms, using a fixed exchange rate (2011). 2011 figures are based on part-year estimates. All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account. Oral Care US$39.7 bn Microwaves Refrigeration Home 60,669
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