percent of marketers and nonmarketers say that marketing has become more important to their companies during the past five years. But at more than half of all companies, marketing and the CEO agenda are not aligned. * Higher expectations for marketing have driven nearly 70 percent of all companies to reorganize their marketing departments during the same period. But a major component of many such reorganizations, the position of chief marketing officer, remains ill-defined. * Measurable
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Academic Roots: The Past and Present of Entrepreneurial Marketing Dr. Gerald E. Hills Turner Chair and Professor of Entrepreneurship Bradley University 1501 West Bradley Avenue, Peoria, IL 61625 E-mail: hills.gerald@gmail.com Claes M. Hultman, PhD Professor of Business Administration Swedish Business School Orebro University SE-701 82 OREBRO, Sweden Phone: +46-19303522 Fax: +46-19332546 E-mail: claes.hultman@oru.se Dr. Hills holds the Turner Endowed Chair in Entrepreneurship at Bradley University
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Defining Marketing Paper MKT/421 Defining Marketing Paper Marketing can be a general term used in businesses and can be misconstrued as the simplicity of advertising a product to sell. However, after researching and defining the term marketing it is clear there are various components that make up the marketing concept. Marketing can prove to be the basis of an organization’s success if it is properly implemented and utilized. Every company uses marketing to drive their business in a profitable
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Proposal to Board of Directors McCary Corporation By Nichols McCary Date Friday March 14 of Unit 10 Introduction to the Proposal’s Purpose and Content McCary Corporation is a medium-sized manufacturing company with 250 employees. It directly markets one product: the McCary coffee cup with a patented ball bearing sliding mechanism. Nathan Jr. and a group of 10 other executives run the company. McCary Corporation has received a large sum of money from a venture capitalist. The
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Discuss the relationship between strategic planning and strategic management as well as indicate the importance of the latter in the attainment of organizational goals. KEALEBOGA R. MOOKETSI 200301911 Introduction This paper intends to discuss the relationship between strategic planning and strategic management as well to indicate the importance of the latter in the attainment of organizational goals. . In order to lay a proper foundation for the essay, it is important to start by looking at the
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Enron's Business Failure Abstract Business practices based on fraud and unethical behaviors can collapse a fortune 500 company. An important element in deciding a business’s success or failure is the structure and behavior of its key leaders. Enron was a successful corporation claiming revenues of almost 100 billion dollars and named in Fortune magazine as America’s most innovative company for six consecutive years. In this paper, specific organization theories can predict and explain Enron’s
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Marketing Plan Final Phase MKT/421 Marketing Plan Phase I The marketing plan is a comprehensive blueprint, design, or proposal, which outlines an organization marketing efforts. Most organizations use marketing plans for the purpose of increasing profit, revenue, and shareholders’ wealth (Kerin, Hartley, & Rudelius, 2011). The task of Charlie Team consists of completing the marketing planning phase one. Charlie Team will use the outline of the marketing plan from the student website
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Marketing Roderick Phipps MKT 421 March 18, 2013 Donald Gregory Steve Jobs CEO and Co-founder of Apple Inc. looked at a laptop then had a vision of a light weight tablet that could serve the same functions as a laptop. Mr. Jobs developed and fulfilled a basic consumer need with the IPhone and the IPad. Identifying and creating a need is the concept referred to as marketing. The intent of this paper is to define marketing, and the importance in organizational success, discuss business
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plan for a movie theater being established in a sparsely populated locale. The paper offers an organizational plan, a marketing plan and briefly concludes with a financial or “break-even” analysis. Among other things, the paper stresses the importance of careful preparation, wise staff recruitment, the need for the owner to access the company records frequently, and – not least of all – the importance of contemplating any and all possible variables that might impact upon the businesses’ long-term
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Defining Marketing Paper MKT/421 Abstract Marketing is defined as performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client. We determine why marketing is so important to the success of an organization because it brings to light key factors organizations should be aware of such as target audience, when to sell and produce goods, and
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