very large. 2. In the category of consumable and durable products, there are lot of products whose rural share is more than that of urban share. This provides a great opportunity for the companies to focus on a set of products while doing rural marketing. 3. For the most of the goods the rural share got increased when we compare with the previous rural share value. (From 1985-86 to 1998-99) 4. FCMG accounts for 80% of the Indian consumer spending and out of which 56% of FCMG comes from rural
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customers. Without a doubt, the middle and upper income customers must be captured first. This will not only enable an organization to gain a foothold of the market but also build up a brand name in the market. What about those at the Bottom 0f the economic Pyramid (BOP)? Is there a profitable market there? Without a doubt, it is a resounding yes to me. Firstly, I see the huge untapped market at the BOP in Philippines, approximately 50% of the population, as seen in Smart Communications Inc.’s situation
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Microsoft Dynamics ERP solution By: Ruben B Lima, Business Information Systems Course Embry Riddle Aeronautical University World-Wide Abstract To compete in today’s global market, companies are lining up to take advantage of Microsoft’s solutions to ERP and CRM software. Microsoft Dynamics comes in all shapes and sizes and is the clear leader in ERP solutions. Each version is tailored to each company’s specific structure and is a great solution to a company’s ERP needs. Different versions include
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Development Franchising as a Social Innovation: When Entrepreneurial Expertise is Lacking Isaac H. Smith David Eccles School of Business University of Utah Kristie K. Seawright Marriott School of Management Brigham Young University Contact: Isaac H. Smith; isaac.smith@business.utah.edu; (T) 801-518-2991; 1645 East Campus Center Drive, 22 KDGB, Salt Lake City, UT 84112 Promoting entrepreneurship in “developing” nations has become a popular strategy for alleviating poverty and stimulating
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Corporate Social Responsibility (CSR) refers to business practices that aim to solve environment, social and economic issues (Osagie et al. 2016, 233). Besides that, global corporate citizens should engage in activities that align with the triple bottom line theory of people, planet, and profit and the principle of UNGC (Payne 2013; Ten Principle
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Market - the place where offer and demand meet. Marketing - set of actions used by organizations to influence public behaviour they depend on. The value of a product is linked to consumer perception: the consumer believes he will get an experience that is worth the money. Perceived value -> Experience -> Satisfaction -> Preference Understand the market –> Adapt to the market -> Better influence the market Types of Market: Company, Reference, Generic, Induced (print ink)
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Date and time received Executive Summary Tennant Company was founded in 1870 by George H. Tennant and initially produced wood products and flooring solutions. Tennant now produces floor-cleaning equipment and technologies, and prides itself on “creating a cleaner, safer, healthier world.” Tennant differentiates themselves from competitors by offering cleaner, safer and healthier products to their customers as well as through direct customer interaction. The Company drew popularity in the 1940s
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Considerations for the company’s position in relation to cross-cultural issues 10 3.1 Hofstede Cultural dimensions 10 3.2 Iceberg model of culture 14 4. The company’s position in relation to corporate social responsibility 16 4.1 Carroll’s CSR Pyramid 16 5. Conclusion 21 6. References 24 1. Introduction People who were born in 1990s or before, they should have gone to CD shops to buy CDs and supported their favourite singers. So that, you must know HMV. HMV, everyone knows that it is a
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the World Ø Government(s) spend a lot of money in developmental activities • Results not consistent with the resources Indian Farmer as a producer & consumer … 2 Anupindi / MBS SCTL, July 2004 ITC's eChoupal Initiative Bottom of the Pyramid Is there a Fortune here? Or just some Minor Change? Source: Prahalad and Hammond, “Serving the World’s Poor Profitably”, HBR, September 2002. Typical Character of Rural India u Plight of a rural Indian farmer Ø Fragmented (avg.
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B R A N D P L A N N I N G : E - A RT I C L E K E V I N L A N E KE L L E R 1 eARTICL BRAND PLANNING by Kevin Lane Keller < CONTENTS PAGE E eARTICL BRAND PLANNING by Kevin Lane Keller E. B. Osborn Professor of Marketing Tuck School of Business Dartmouth College A Shoulders of Giants p ublication info@SOGiants.com | w ww.SOGiants.com E Published by Shoulder of Giants info@SOGiants.com All text © Shoulder of Giants 2009 The work (as defined below) is provided
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