Marketing Channel Strategy This page intentionally left blank Eighth Edition Marketing Channel Strategy Robert W. Palmatier University of Washington’s Foster School of Business Louis W. Stern Northwestern University’s Kellogg School of Management Adel I. El-Ansary University of North Florida’s Coggin College of Business Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montréal Toronto Delhi Mexico
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Business and management terms dictionary 21-Gun Salute - Traditional honour given to royalty and heads of state, derived from the old signal of peaceful intent, when multiple firing practically removed capability for immediate threat due to re-loading time.
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This page intentionally left blank Copyright © 2007, New Age International (P) Ltd., Publishers Published by New Age International (P) Ltd., Publishers All rights reserved. No part of this ebook may be reproduced in any form, by photostat, microfilm, xerography, or any other means, or incorporated into any information retrieval system, electronic or mechanical, without the written permission of the publisher. All inquiries should be emailed to rights@newagepublishers.com ISBN (13)
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and support it would not have been possible to come this far. I would also like to thank Nasreen Rehman for her continuous support, inspiration and giving me the opportunity to deal with different corporate clients. The managers of various companies have extended their kind cooperation by sharing information
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and support it would not have been possible to come this far. I would also like to thank Nasreen Rehman for her continuous support, inspiration and giving me the opportunity to deal with different corporate clients. The managers of various companies have extended their kind cooperation by sharing information much needed for this report - for this I am ever grateful. My sincerest thanks go to the others
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Gorin. Contents Copyright Acknowledgments Introduction Part One: What Is Competition? 1. Competition: The Right Mind-Set 2. The Five Forces: Competing for Profits 3. Competitive Advantage: The Value Chain and Your P&L Part Two: What Is Strategy? 4. Creating Value: The Core 5. Trade-offs: The Linchpin 6. Fit: The Amplifier 7. Continuity: The Enabler Epilogue: A Short List of Implications FAQs: An Interview with Michael Porter A Porter Glossary: Key Concepts Chapter Notes and Sources About
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http://www.nckvietnam.com Understanding the Global Spa Industry http://www.nckvietnam.com This page intentionally left blank http://www.nckvietnam.com Understanding the Global Spa Industry: Spa Management Marc Cohen and Gerard Bodeker AMSTERDAM • BOSTON • HEIDELBERG • LONDON • NEWYORK • OXFORD • PARIS • SAN DIEGO • SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO Butterworth-Heinemann is an imprint of Elsevier http://www.nckvietnam.com Butterworth-Heinemann is an imprint of
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Education, Inc., publishing as Prentice Hall. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means,
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Child Care Center Feasibility Study Mariposa County November 2009 Prepared by Chevon Kothari, Jill Harry, and Megan Rogers, Consultants, for the Mariposa County Local Child Care Planning Council "Promoting and supporting a community-wide effort that results in a child care system that meets the needs of our children." Table of Contents LCP Mission and Goals -------------------------------------------------------------------------------------iv Age Ranges Defined ----------------------------
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Systems with Cases” (a pdf file available from your KXO223 MyLO resources) and “Notes on Writing a Case Study Report” (included in this document as Appendix A). Please begin by reading these carefully. Cases are usually based around real-world companies. I have drawn on two difference types of source for the mini-cases in this assignment: real organisations (which have been anonymised to the greatest extent possible) + up-to-date commentary, often from well-known tech blogs, which are designed to
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