Mattel

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    Greenpeace

    10/24/12 English 1a Thesis: Greenpeace is the largest independent direct- action environmental organization in the world. This organization takes action for ground-breaking changes to protect the environment to create a better future for the world. I. Greenpeace is focused on stopping the damage on mother Earth that our civilization continues to destroy. A. Protecting the Oceans, Whales, and Seafood that are in danger 1.Three quarters of global fish stocks are suffering from overfishing

    Words: 413 - Pages: 2

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    The Lego Group

    The LEGO Group Introduction Founded in 1932, the LEGO Group is a privately held company headquartered in Billund, Denmark. The vision of Lego Group is to “inspire children to explore and challenge their own creative potential”[1] Lego now ranks 4th in the world as a toy manufacturer. The Lego Group employs nearly 9,000 workers and its own product, Lego Brick can be found in over 130 countries. The financial performance of Lego declined drastically through the 1990’s and early 2000’s. In 2004, the

    Words: 3407 - Pages: 14

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    Universal Studios

    John Stanton ITT Technical Institute Part 1 Universal Studios I chose Universal studios as the corporation to do this paper on. One of the main reasons is that when my kids were younger we went there every year for our vacation. My kids and I have some very fond memories going there. The other reason was that the entire family could enjoy themselves and not put a serious dent in the finances. Also everything was theme based, mostly on movies. Even an adult could feel young and carefree again

    Words: 494 - Pages: 2

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    Lego Case Analysis

    Tyler Lubben Marketing 442 LEGO Case Analysis LEGO experienced many problems throughout many years, but none of which had to do with creativity or innovation. The problem was 100% operational, and how the company manufactured and distributed LEGO around the world. Years of continuous growth added layers of complexity to LEGO’s operations. This ultimately led to Kjeld (The CEO at the time) to step down in 2004. Knudstorp would become the new CEO and would assemble a leadership team of senior

    Words: 502 - Pages: 3

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    Mlitt

    It is necessary for most companies in the world who wish to broaden their business to expand to foreign markets. Thus, companies expanding internationally must consider the environment in their new country. There is no better way to explore said environment than by conducting marketing research in the area so as to formulate the most appropriate marketing strategies. Nevertheless, companies entering a new market still encounter difficulties even if they employ a marketing strategy because they make

    Words: 2708 - Pages: 11

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    Don't Tweak Your Supply Chain - Rethink It End to Tend

    SPOTLIGHT RADICALLY REINVENT YOUR SUPPLY CHAIN Spotlight ARTWORK Michael Johansson, Self Contained, 2010 containers, caravan, tractor, Volvo, pallets, refrigerators, etc. 8.2 x 10.8 x 2.4 m HBR.ORG Hau L. Lee (haulee@ stanford.edu) is the Thoma Professor of Operations, Information, and Technology at Stanford Graduate School of Business and the director of the Stanford Global Supply Chain Management Forum. He is on the board at Esquel, one of the companies discussed in this article.

    Words: 4614 - Pages: 19

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    Poloraid Organization and Management Case Study

    Polaroid Corporation FOUNDED: 1932 Contact Information: HEADQUARTERS: 549 Technology Sq. Cambridge, MA 02139  PHONE: (617)386-2000  FAX: (617)386-3924  TOLL FREE: (800)343-5000  URL: http://www.polaroid.com OVERVIEW Polaroid Corporation, the world's leader in the technology of instant imaging, sells more than 5 million cameras each year. Well-known the world over for its cameras that produce photos in seconds, Polaroid also is involved in the production of a wide range of related products

    Words: 2997 - Pages: 12

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    Video Game Industry

    VIDEO GAME INDUSTRY Son Tung Nikkila ID: 61191023 Introduction The first video game, Spacewar, which was created by Steve Russell in 1960s, marked a beginning of the video game industry. However, video games were not commercized until 1970, when Nolan Bushnell made a clone of Spacewar, called it Computer Space, and marketed it to the market in the form of a coin-operating arcade machine. And thus the video game industry started (Kline, Dyer-Witheford & Peuter, 2003). As video game

    Words: 3145 - Pages: 13

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    Crisis Management

    Faculty of Economics Seminar paper on the subject: English 4 Crisis management June, 2012 Crisis management is the process by which an organization deals with a major event that threatens to harm the organization, its stakeholders, or the general public. The study of crisis management originated with the large scale industrial and environmental disasters in the 1980. Three elements are common to most definitions

    Words: 6157 - Pages: 25

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    Gi Joe

    Hasbro is now challenged to take the G.I. Joe brand to the next level and market it in such a way that will allow the brand continues to thrive while preserving the brands legacy. One major issue facing G.I. Joe besides their competitor Barbie (Mattel) is that the industry has changed drastically in the last decade. The target customer for G.I. Joe is a shrinking market due to technologically savvy youths who prefer playing electronic games as opposed to playing with action figures. In addition

    Words: 585 - Pages: 3

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