...The fight for your theme park dollar is more intense than ever. SeaWorld and Universal Studios have both rolled out major new attractions in the last few years and Universal is planning to add even more Harry Potter , a brand that already drove millions of new guests to their gates . If raising ticket prices allow Disney, Universal, & SeaWorld to continue to invest in the theme parks and improving the vacation experience and driving in more attendance then a price increase is warranted. . Whenever SeaWorld or Universal raises their prices in order to say, “Hey look, we’re as good as Disney,” it forces Disney to raise theirs so they stay atop the perceived value pyramid. Disney has been steadily increasing pricing at the parks and yet there’s still room to increase pricing further. Despite higher prices, consumers are still flocking to the Disney theme parks making it inelastic because change in price is accompanied by a small amount of change in quantity demanded. In other words, in terms of change in quantity demanded, families are...
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...advertising opportunities to sell their products and services. With all of their different branches into different media based companies, they have lots of platforms to advertise to their consumers. An example of one of the 6 dominant owners is Vivendi, a French company. The company is mainly focused on digital entertainment and telecommunications. It owns French TV channel and movie producer Canal+, as well as music world leader Universal Music. It also owns mobile companies SFR (France) and GVT (Brazil) and controlling Maroc Telecom (Morocco). In 2012, Vivendi earned revenue of €28.994 billion. Working Title Films is a British film production company, based in London owned by Universal Studios. It produces popular feature films such as Love Actually and Bridget Jones, and several television productions. Working Title can produce any film with a budget of up to £35 million. However they them have to consult with executives at their parent company Universal before producing any film, so they could also fund more money(they have plenty billions spare). Universal don’t have a lot of input in the films, although like to take a lot of credit. Being owned a by such a massive company means a lot more recognition for Working Title, however backs up the statement that the industry is dominated by large companies. So if you aren’t involved in one then you can’t be successful- if it wasn’t for...
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...ประวัติความเป็นมาของประเทศสิงคโปร์ ประเทศสิงคโปร์เป็นที่รู้จักครั้งแรกในศตวรรษที่ 3 ของชาวจีนในชื่อ ‘พู เลา ชุง’ซึ่งแปลว่า ‘เกาะปลายคาบสมุทร’ โดยในช่วงนั้นยังไม่มีใครทราบประวัติของเกาะแห่งนี้มากนัก ในศตวรรษที่ 14 สิงคโปร์ได้ถูกผนวกเป็นส่วนหนึ่งของอาณาจักรศรีวิชัยและรู้จักกันในชื่อ‘เทมาเซ็ค’ ซึ่งแปลว่า ‘เมืองแห่งทะเล’ สิงคโปร์ตั้งอยู่ตรงปลายแหลมมลายูซึ่งเป็นจุดนัดพบทางธรรมชาติของเส้นทางเดินเรือ สิงคโปร์จึงกลายเป็นจุดพักของเรือเดินสมุทรหลายประเภท ในศตวรรษที่ 14 สิงคโปร์ก็ได้ชื่อใหม่คือ ‘สิงหปุระ’ ซึ่งแปลว่า ‘เมืองสิงโต’ ตามตำนานเล่าว่า เจ้าชายแห่งศรีวิชัยมองเห็นสัตว์ตัวหนึ่งแต่เข้าใจผิดว่าเป็นสิงโต ชื่อปัจจุบันของสิงคโปร์จึงถือกำเนิดขึ้น ระหว่างศตวรรษที่ 18 นั้น ‘อังกฤษ’ เล็งเห็นถึงความสำคัญของสิงคโปร์ทางยุทธศาสตร์สำหรับซ่อม,เติมเสบียงและคุ้มกันกองทัพเรือของอาณาจักรที่เติบใหญ่ของตนรวมถึงการขัดขวางการรุกคืบของชาวฮอลแลนด์ในภูมิภาคนี้ ตรงกันข้ามกับเบื้องหลังทางการเมืองที่กล่าวมา ‘เซอร์สแตมฟอร์ด แรฟเฟิล’ กลับตั้งสิงคโปร์ให้เป็นสถานีการค้า นโยบายการค้าเสรีดึงดูดพ่อค้าจากทั่วทุกส่วนของเอเชียและจากที่ห่างไกลออกไป เช่น สหรัฐอเมริกาและตะวันออกกลาง ในปี ค.ศ.1824 เพียงแค่ห้าปีหลังจากตั้งประเทศสิงคโปร์ในปัจจุบัน ประชากรก็เพิ่มขึ้นจากเดิมเพียง 150 คนจนกลายเป็น 10,000 คน ในปี 1832สิงคโปร์กลายเป็นศูนย์กลางรัฐบาลของถิ่นฐานช่องแคบปีนัง มะละกา และสิงคโปร์ การเปิดคลองซุเอซในปี 1869 และการเข้ามาของเครื่องโทรเลขและเรือกลไฟทำให้ความสำคัญของสิงคโปร์เพิ่มขึ้นจนกลายเป็นศูนย์กลางการค้าที่กำลังขยายตัวระหว่างโลกตะวันตกและตะวันออก สิงคโปร์เคยเป็นที่ทำสงครามในศตวรรษที่ 14 เมื่อเข้าเกี่ยว...
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...San Diego 8/9/14 – Saturday * Pick up rental car at Firefly (Driver: Duo Ning, reservation under Siting Feng) * Drive to hotel * Wyndham Garden San Diego 3737 Sports Arena Blvd * SeaWorld * Balboa Park 8/10/14 – Sunday * San Diego Zoo Safari Park San Diego – Anaheim – Los Angeles 8/11/14 – Monday * Check out hotel * Beach: La Jolla cove / Torrey Pines State Beach (on the way to Anaheim) * Drive to Anaheim * Check-in at hotel * Anaheim Portofino Inn and Suites 1831 S Harbor Blvd * Disney California Adventure Park Anaheim 8/12/14 – Tuesday * Disneyland with Magic Morning Los Angeles 8/13/14 – Wednesday * Universal Studios Hollywood * Hollywood Visitors Information Center * Hollywood Bowl * Hollywood Boulevard / Hollywood Walk of Fame * TCL Chinese Theatre * Hollywood Sign 8/14/14-Thursday * Beverly Hills * China Town * Cathedral of Our Lady of the Angels * Little Tokyo * Drop off Ting and Yuqing at hotel * Omni Los Angeles Hotel 251 South Olive St * Drop off rental car Other * Six Flags Magic Mountain * Outlet Mall * Beach * Buy drinks/water/milk for breakfast * Bring hat, swimsuit, and sunscreen Southern California CityPASS SeaWorld * General admission to the world-famous aquatic theme park including all rides and shows. * The voyage begins at SeaWorld. Connect with the sea like never before. Be awed by Shamu in...
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...My favorite summer vacation was when my Father took me to Universal Studios in Orlando, Florida. It was one of the most memorable experiences of my life. What made it even more memorable was the fact that it was my very first time on an airplane. I cannot recall another time in my life when I experienced so much joy. That trip to Universal Studios was the first time my Father and I actually did something together, just the two of us and was something brought me close to my Father. In this essay I will tell you about my plane ride over there, what I did right when I got there, and about my time at Universal Studios. I can still remember how excited I was before take off, I mean it felt like forever while we sat in the plane waiting to take off. Just all the anticipation that was inside of me had just made the wait even longer for me. Finally, I heard the pilot say 'prepare for take off'. When I heard those words I was so overjoyed I could hardly contain myself. That rush I got once the plane took off was an experience like no other. The plane ride was about hours long and I enjoyed every minute of it. Little did I know, that was less than half of the fun I was going to have at Orlando. After we got off the airplane, we rented a car and drove to my Uncle Joe?s house. We finally got there and then we all went out to eat dinner. We went to some Italian restraunt and boy was it good. To this day, I have never tasted anything as good as the Veal Picata I had that day. I ate...
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...parts of the department seem to have taken to him since he taught last semester. He has worked as a director and producer and his most recent work or film is called "Superpowerless". It's about a superhero losing his powers after turning 40 and having to readjust to life. I can't wait to see this upcoming film. Summary There are many people who made a name for themselves and became famous because of side projects they did at their house or studio. One of them was Walt Disney. Walt Disney created the character Mickey Mouse in his garage with some friends of his. The reason they did it at his garage instead of at the studio was because of the contract Walt was on. His bosses would have owned this magnificent character instead of Walt. Most people don't know this but Walt created a character before Mickey called Oswald. Oswald was similar to Mickey except he had more of a rabbit look. Oswald was a hit, Universal Studios made loads of money from him because they owned the contract. Because of Oswald Walt Disney knew not to let Universal Studios have Mickey without negotiating for a new contract. The lesson you learn here is to read your contracts very thoroughly. Another famous film icon was Steven Spielberg who became famous from "Indiana Jones". His first film that grabbed people's attention was his side project called "Amblin" filmed in 1968. It was about...
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...From: 5/11/2015 (12:35-17:00) – 11/11/2015 (08:25-11:45) Air ticket: $1567 Hotel: $1567 Universal Studios w/ fast pass: $905 Sub-total: $4823 Day 1: 5/11 Expect 17:00到日本, 17:30前入境拎番行李, 18:00前到travelling counter買大阪1日週遊劵 ¥ 2300 + 關西3日週遊劵 ¥ 5200 + Airport Exp. ¥ 920 (18:14開-19:06到), 19:30前入酒店check-in & settle down, 8點去道頓掘食…食…食~~~~ 晚餐: ¥ 1800 / 宵夜: ¥ 770/ 飲料(酒店): ¥460 Day 2: 6/11 (Opening hours: 09:00 – 21:00, with Halloween Theme) (來回 ¥ 800) 07:30起身 (15 min梳洗+30 min早餐+35 min車程), 買定麵包&飲料入去當lunch 08:50到達+10 min行路&換飛入場 拎Harry Potter入場兌換劵, 第一次用fast pass入, 黃昏先用入場兌換劵 ! 玩完之後free style~ 黃昏再去Harry Potter之後先食Dinner, 夜晚join Halloween Party Night 21:00閉園之後番道頓掘食宵夜 早餐: ¥ 540/ 麵包+飲料: ¥ 920/ 園內小食: ¥ 2000/ 晚餐: ¥ 2600/ 宵夜: ¥ 770/ 飲料(酒店): ¥ 460 Day 3: 7/11 奈良 (交通用關西3日週遊劵) 08:30起身(15 min梳洗+30 min早餐+35 min車程) 09:50到奈良公園 (春日大社:¥: 500 + 東大寺: ¥ 500) 四圍睇風景,楓葉,餵鹿 ¥ 500 ,Hea 16:30走, 去大阪港海遊館:¥ 2300, 天保山摩天輪:¥ 700,之後番道頓掘食野 早餐: ¥ 540/ 飲料: ¥ 420/ 午餐: ¥ 1300/ 晚餐: ¥ 1800/ 宵夜: ¥ 770/ 飲料(酒店): ¥ 460 Day 4: 8/11 京都賞楓 (交通用關西3日週遊劵) 07:30起身(15 min梳洗+30 min早餐+35 min車程) 08:50到嵐山 (常寂光寺:¥: 0 ….等等)四圍睇風景, 楓葉, 周圍Hea 11:30走, 去菊乃井食懷石料理 13:30去宇治 (食甜品-中村藤吉, 參觀平等院 ¥ 600, 宇治上神社¥: 0, 清水寺¥: 300) 19:30 番道頓掘食野, 食完去激安之殿堂shopping, 之後宵夜 早餐: ¥ 540/ 飲料: ¥ 420/ 午餐: ¥ 9600/甜品: ¥ 950 晚餐: ¥ 1800/ 宵夜: ¥ 770/ 飲料(酒店): ¥ 460 Day 5: 9/11 大阪一日遊 (交通用大阪1日週遊劵) 08:30起身(15 min梳洗+30 min早餐+35 min車程) 09:50 17動物園:¥ 0, free style到11:00走 11:45到06大阪生活今昔館: ¥ 0 (和服: ¥ 200) 12:15食LUNCH, 14:00去到11-12大阪城area:...
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... | Table of Contents I. Overview 3 II. Positioning and Value Proposition 3 III. Brand Identity 13 IV. Market Segmentation 19 V. Financial Information, Industry Reports and Recent Press 26 VI. 7 P’s: What to emulate, what to improve 30 VII. Appendices 35 VIII. Endnotes 37 Overview According to a 2011 report, the amusement park and arcade industry in the United States includes about 3,000 establishments and boasts combined annual revenue of roughly $13 billion. Close to 85% of the combined annual revenue is generated by the 50 largest companies in the industry. Three of the largest companies include Walt Disney, SeaWorld, and Universal Parks & Resorts.[i] This analysis places...
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...If you had to choose one amusement park to go to for the rest of your life what would it be? Recently, a family of four contacted me because of their upcoming family trip they have every year, but this year, they’re having a dilemma on where to go. They want a park that’s kid friendly for five and six-year-olds and also perks for adults as well. They are deciding on whether to go to Volcano Bay in Universal Studios due to their recent opening or Walt Disney World. In my best opinion, I believe that Disney World is their best option for their family trip. Disney World has four parks; Magic Kingdom, Epcot, Animal Kingdom, and Hollywood Studios. The child factor is far more superior to Universal Studios because Disney has rides like “It’s a...
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...The best place for vacation is Orlando,Florida. Orlando is one of the most popular tourist locations in Florida, perhaps even popular than the Miami beaches. This is because Orlando has many locations that can serve all kinds of people, whether they are children, men, women, adults, senior citizens, or foreigners. Orlando has many theme parks including MGM Studio,Universal Studios, Sea World, and a host of other tourist locations like great shopping malls, and a lots of entertainment. MGM is a great theme park. It has a scary ride called the Tower of Terrior, and it is one of the best rides at the theme park. Universal Studios is one of Orlando Florida most famous theme park. It has the biggest rollercoaster ride in Florida, which is the Incredible Hulk. Also SeaWorld is another famous tourist spot in Orlando. There are dolphins and whales shows, and other water shows that are very enjoyable. Secondly, Orlando has alot of shopping centers to shop from. The malls are incredible! They have new releases on the lastest shoes, and clothing. If a person wants to go the cheaper route then the flea market is defintely for them. The colthing and shoes such as jordans and air max and other appeals are cheaper. People love to collect souvenirs as a reminder of places they have went. Finding souvenirs in Orlando is very easy. Although, they are expensive they can be found throughout the city, at theme parks, restuarants, gas staions, and malls. Finally, entertainment is another big thing...
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...Marketing Plan Date of Plan : 1st January 2011 Fiscal Year : December 2011 Marketing Manager : Daniel Goh Contact information : 6577 7308 (Park Ops Team Manager) Contributor to the plan : Chanida Contact information : 6577 7309 (Park Ops Team Manager) Approved by : Joey Kuo (Park Ops Area Manager) Approval date : 15th January 2011 Offices & Other Information REGISTERED OFFICE IFG International Limited, International House, Castle Hill, Victoria Road, Douglas, Isle of Man, IM2 4RB, British Isles Tel : +441 624 630 600 Fax : +441 624 624 469 REGISTERED OFFICE International House, Castle Hill, Victoria Road, Douglas, Isle of Man, IM2 4RB, British Isles Tel : +441 624 630 600 Fax : +441 624 624 469 HEAD OFFICE AND SINGAPORE BRANCH 10 Sentosa Gateway, Resorts World Sentosa, Singapore 098270 Tel : +65 6577 8888 Fax : +65 6577 8890 REGISTRARS AND TRANSFER OFFICE IFG International (Registrars) Limited International House, Castle Hill, Victoria Road, Douglas, Isle of Man, IM2 4RB, British Isles Tel : +441 624 630 600 Fax : +441 624 624 469 SINGAPORE TRANSFER AGENT M & C Services Private Limited 138 Robinson Road, #17-00, The Coporate Office Singapore 068906 Tel : +65 6228 6660 Fax : +65 6225 1452 Company Summary ...
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...President of Social Committee Date: February 3rd, 2013 ------------------------------------------------- Subject: Class trip to Universal Studios Orland for March 15- March 25th,2013 All grade 11 students are advised that our annual class trip to Universal Studios Orlando for March 15- March 25th, 2013 is fast approaching. The final payment is due March 1st, 2013. On the morning of March 15th, 2013 at 7:00 am students taking part in this class trips are advised to have their parents/guardian drop them off at the Royal Bahamas Airport where they will be greeted by the class trip chaperone Mr. Higgs and Ms. McCartney both the schools guidance counsellors. After this students will board flight 29 at 8:00 am and are set to arrive in Orland at 9:00 am , then shuttled to Universal Studios where they will escorted to the Continental Inn and checked in by their chaperones. After students are situated in their various rooms, they will be taken for lunch at MacDonald’s fast food restaurant and they will also be taken to the theme park to ride various attractions. On day 2 students will be served breakfast at the hotel buffet and then swiftly whisked off for another day at the theme park to engage in the many attractions. Students will also have the option to stay back at the hotel to relax or even given the opportunity to leave Universal studios to go shopping at the nearby mall Sal grass Mills. Since this is only the beginning of February the full schedule of this trip is...
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...Email: enquiry@thepatissier.com Join us on Facebook! Design Concierge Operation hours: Mon - Fri: 10am - 6pm Sat, Sun and Public Holiday: Closed Tel: 6220 5565 Email: design@thepatissier.com Halal Restaurants 1 MARKET BY CHEF WAN Let Chef Wan take you on a heritage culinary journey through South-East Aisa’s legendary Spice Trail and be inspired by his exotic recipes from the regional cuisines of Malaysia, Thailand, Indonesia, Vietnam. His gastronomic cuisines consist of 80% of heritage recipes, whilst 20% of his other recipes are drawn from his extensive travels from all over the world. Example, be surprised with his superb creations of Japanese sushi. Other than the exquisite buffet spread, Chef Wan has a cooking studio within the 450-seat restaurant, where he will hold live cooking demonstrations whenever he is in town. The restaurant will also carry his signature rumpah (spice blends), condiments and sauces as well as his sought-after cookbooks. 1 Market By Chef Wan Address: #04-45-49 Plaza Singapura, 68 Orchard Rd. Tel: +65 6341 9159 Opening Hours: 11:30am-2:30pm, 6pm-10pm daily Resort Resorts World™ Sentosa Resorts World Sentosa is a mere 10 minutes from Singapore’s Central Business District, and is easily accessible via reliable, convenient...
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...importance to Arundel that a number of films and a price per film are agreed upon before either Arundel or the studio knows which films would generate the option of a sequel. If not, once production starts the studio would inevitably have more information on the likeliness that a sequel would be possible. This would put Arundel at a disadvantage, because they would then have to negotiate the price for sequel rights on each film produced while knowing much less than the production studio about the film. For example, if the studio knew that obtaining the rights for the literary work the first movie is based upon took a lot of haggling and work, and that the script has gone through fifteen revisions with six different writers, then the studio may be keen to get rid of the sequel rights. While a film’s profitability is always a gamble, there are often early signs such as these that a movie is going to be a jumbled mess that cost the studio way too much money to produce in the first place. These films tend to do poorly in the box office and not get sequels. Without a prior agreement, the studio could thus try to sell Arundel options for the less-successful properties and keep the potentially more lucrative ones for itself. While Arundel’s financing does help the studio fund its work, if the studio knows they have a hit and the sequel will likely be very profitable, the studio would be more willing...
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...Introduction In 2004 NBC became NBC Universal, Inc. through the merger of NBC, wholly-owned by GE, and Vivendi Universal Entertainment (VUE). The merger was intended to strengthen NBC’s already successful company and to create a multimedia powerhouse that would produce and distribute its content through a variety of networks (Proquest). Although NBC has gained more viewers it still trails behind its biggest competitors at #4, while FOX, CBS, and ABC stay ahead. Within every company there are strengths and weaknesses. It’s important to evaluate and understand a company’s internal analysis and implement strategic plans to turn their weaknesses into strengths. NBC has done a great job in trying to keep their head above water throughout the years with their poor ratings through their strengths such as innovation, diversity, company acquisitions, and internal employee growth and success (EMS). The company also has it weaknesses which have held them back at times, but they continue on finding ways to decrease them. Weaknesses include; structure of company, time management, money management, and company growth. Overall I believe that NBC has done all possible in maintaining their company internally well-balanced. I will discuss NBC Universal, Inc. strengths and weaknesses and how they have affected the company now and how they will in the future. Strengths Innovative NBC Universal, Inc. is one of the first in the television broadcasting industry and it continues to strive...
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