than entire activity. -Employee skills at performing a task improve through repetition. It is easier and less costly to find and train workers to do specific and repetitive tasks. This is especially true of highly sophisticated (세련된) and complex operations. -Work specialization increases efficiency and productivity by encouraging the creation of special inventions and machinery. -Work specialization이 항상 최고의 선택은 아니다 왜냐하면, it can lead to boredom, fatigue (피로), stress, low productivity, poor quality
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1 GLOBALIZATION 2 PART 1 Globalization PART ONE Planet Starbucks T hirty years ago Starbucks was a single store in Seattle’s Pike Place Market selling premium roasted coffee. Today it is a global roaster and retailer of coffee with more than 7,600 retail stores, some 2,000 of which are to be found in 34 countries outside the United States. Starbucks Corporation set out on its current course in the 1980s when the company’s director of marketing, Howard Schultz, came back from a trip
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most dependable strategic approaches for setting a company apart from rivals and winning a sustainable competitive advantage. | LO 3. | Understand that a company's strategy tends to evolve over time because of changing circumstances and ongoing management efforts to improve the company's strategy. | LO 4. | Learn why it is important for a company to have a viable business model that outlines the company's customer value proposition and its profit formula. | LO 5. | Learn the three tests of a
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INTRODUCTION TO ETHICS WHAT IS ETHICS Ethics is a major branch of philosophy, encompassing right conduct and good life. It is significantly broader than the common conception of analyzing right and wrong. A central aspect of ethics is "the good life", the life worth living or life that is simply satisfying, which is held by many philosophers to be more important than moral conduct. Simply put, ethics involves learning what is right or wrong, and then doing the right thing -- but "the right thing"
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------------------------------------------------- Marketing plan Lee man wai chloe lee wai yan vivien lau siu yuen miya law tak lam Lee man wai chloe lee wai yan vivien lau siu yuen miya law tak lam 2015 Contents Introduction 3 Background 4 Starbucks in Global 4 Starbucks in Hong Kong 4 PESTEL Analysis 6 Political Factors 6 Economic Factors 6 Socio-cultural Factors 6 Technological Factors 7 Environmetal Factors 7 Legal Factors 7 Competitor Analysis 9 Competitive
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restaurant or store with low quality preparation and served to the customer in a packaged form for take-out/take-away. Different types of outlets may be stands or kiosks, without any shelter or seating, or quick service restaurants. Franchise operations which are part of restaurant chains have standardized foodstuffs supplied to each restaurant from central locations. The capital requirements for opening up a fast food restaurant are relatively small. Restaurants with higher seating capacity
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Although the focus of this stage is to maintain the core customer group and build trust and goodwill among the customers, this stage is marked by a rise in consumer demand and a consequent requirement of increased inputs in terms of production, manufacturing, and general operations to keep up with the rising sales and continue growth. The growth phase is thus marked by increased sales, rise in profit margins and thus establishment of the brand name in the market. Once you have given consideration to expanding
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Strategy 7 Miles and Snow’s Strategy Typology 8 Organisation environment and structure compatibility 9 Workplace Technology 11 Core and Non Core Technology 11 Technical Complexity 11 Relationship of Dept Technology to structural & management characteristics 12 Culture 12 Mission Oriented Culture 12 Cultural Strength and Internal Integration 12 Rites and Ceremonies 13 Control System 13 Value based leadership 14 Organizational Change (expansion) & Its Implications on
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response, quick production by companies. Company needs to focus on production with less cost to sell cheaper in order to increase its market share. On the other hand, customers also have a large multitude of choices in the markets and it affects their behavior: they want to acquire goods and services quickly and in more efficient way than before with high expectation in quality and low prices. * Exchange of technology: One of the most striking manifestations of globalization is the use of new technologies
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prices. During the economic downturn beginning in 2008, profits plunged. Customers complained that the company had lost its hip, local feel and had become more like a fast-foodchain. Many coffee drinkers went in search of cheaper alternatives from McDonald's and Dunkin' Donuts for their coffee fixes. Starbucks stock lost over 50 percent of its value by the end of 2008. Major changes were in order. Starbucks seized the opportunity to overhaul its business by using severaldifferent strategies simultaneously
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