NIMS UNIVERSITY RAJASTHAN, JAIPUR JANUARY 2015 (TERM 1) Master of Business Administration (Marketing Management) 2nd Year Services Marketing Maximum Marks: 70 Duration: 03 Hours Instructions: 1. This paper is divided into 3 sections – A, B and C. 2. Section A consists of 10 questions of 1 mark each. All questions in Section A are compulsory. 3. Section B consists of 7 questions of 3 marks each. You must attempt ANY FIVE questions. 4. Section C consists of 5 questions of 15 marks
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Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Breakout Strategy Getting on the Fast Track Staying out Front Breakout Dynamics Putting Vision to Work Being a Magnet Company Delivering the Promise Executing Breakout Breakout Leadership Appendix: case study companies Index List of Figures Figure 1.1 Figure 2.1 Figure 3.1 Figure 4.1 Figure 5.1 Figure 5.2 Figure 5.3 Figure 5.4 Figure 5.5 Figure 6.1 Figure 6.2 Figure 6.3 Figure 6.4 Figure 7.1 Figure 7.2 Figure 7.3 Figure 8.1 Figure 8.2 Figure
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Sustainability Research Sustainability is of increasing significance for businesses, communities, and national economies around the globe. Sustainability addresses economic, environmental, and social issues, but it also incorporates cultural dimensions. In the face of globalisation, societies seek to preserve their cultural values and community identity, while still participating in the global economy. In New Zealand the importance of sustainability issues has been recognised by central and
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Application Problems . These findings could be thought to support the assumption of self-interest. In the case of mandatory airbag use, you might feel safer in your car, which lowers your personal cost of risky driving behaviors - so you drive less cautiously. Unfortunately, in this scenario, you would be discounting the cost to the other driver(s) of your behavior. In the NCAA case, more referees increase the expected cost of committing a foul - so you commit fewer. Incentives can influence
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CHAPTER I EXECUTIVE SUMMARY Dragon Noodles Restaurant came from Japan. The owner of the restaurant is Mr. Akihiro Agatsuma, a Japanese national. Mr. Akihiro wanted to share the culture of Japan by establishing a restaurant here in the Philippines. Dragon Noodles have four branches here in Pampanga. The main branch is located here in Angeles City and the other branches are in Subic, City of San Fernando and Seaside Clark. They have started their operations last 2010. The researchers have
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motives for internationalisation and the factors to consider before internationalisation were used. The secondary material includes peer-reviewed journals, international business books and research papers. A case study of Chrysodalia Ltd was used to explain the PESTEL and SWOT analysis. Based on the case, it is concluded that companies internationalised in order to increase their competitive advantage. Companies rely on factors, which include Resource seeking, Market seeking, Efficiency seeking, Strategic
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also on price 2. Versace: a high fashion firm competes on innovation and product leadership; the development and communication of attractive new ideas is the key to competitive success rather than cost management 3. Other firms in the fashion industry, such as Chanel, Coach, Gucci, and Armani: for reasons similar to Versace 4. Major league sports: dependent primarily on the
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PROJECT CONTENTS * Abstract…………………………………………………………………………………….3 * Methodology…………………………………………………………………………….4 * Company Overview…………………………………………………………………..5 * Retail Institution……………………………………………………………………….6 * Crossword Customers……………………………………………………………….7 * Store
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FACULTY OF SOCIAL SCIENCES, NORWEGIAN SCHOOL OF HOTEL MANAGEMENT MASTER’S THESIS STUDY PROGRAM: THESIS IS WRITTEN IN THE FOLLOWING SPECIALIZATION/SUBJECT: Festival and Event Management IS THE ASSIGNMENT CONFIDENTIAL? MSc in International Hotel and Tourism Leadership No TITLE: Benefits of multi-stakeholder groups for participating in Gladmat festival AUTHOR ADVISOR: Prof. Reidar Johan Mykletun Student number: 215519 ………………… 214504 ………………… Name: Ambassador Rezene Meretse ……………………………………
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Title A study of marketing strategy of shopping centre for customer retention in Hong Kong Author(s) Chu, Ka-wai; Citation Issue Date 2009 URL http://hdl.handle.net/10722/128605 Rights The author retains all proprietary rights, (such as patent rights) and the right to use in future works. A STUDY OF MARKETING STRATEGY OF SHOPPING CENTRE FOR CUSTOMER RETENTION IN HONG KONG by CHU KA WAI DISSERTATION Submitted in partial fulfillment of the requirements
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