CSAC05 1/13/07 9:21 Page 123 5 Analyzing Resources and Capabilities Analysts have tended to define assets too narrowly, identifying only those that can be measured, such as plant and equipment. Yet the intangible assets, such as a particular technology, accumulated consumer information, brand name, reputation, and corporate culture, are invaluable to the firm’s competitive power. In fact, these invisible assets are often the only real source of competitive edge that can be sustained over time
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Disrupt Hewlett-Packard? 17.4.2 Conditions for Growth in Air Conditioners 17.5 Afterword 17.6 Acknowledgements 17.7 Appendix: A Brief Description of the Disruptive Strategies of the Firms in Figure 4 17.8 Commentary by Donald A. Norman 17.8.1 The theory is easy to understand: the practice is extremely difficult 17.8.2 Comment on the Chapter 17.8.3 References 17.9 Commentary by Marc Steen 17.9.1 A social perspective: On empowerment, flourishing, cooperation and creativity 17.9.2 Empowering people
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1 DEVELOPING A SUSTAINABLE COMPETITIVE ADVANTAGE THROUGH STRATEGIC POSITIONING By R. Murray Lindsay April 2002 Strategic management is the process by which senior management ensures that the organization’s strategy is carried out or that it is modified to reflect changing conditions or knowledge. Management accounting and control systems play a key role in strategic management. While a management control course will typically take strategy as a given, it is important for you to have a reasonable
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IIBM Institute of Business Management Corporate Governance www.iibmindia.in Chapter 1 Corporate Governance Corporate governance refers to the system by which corporations are directed and controlled. The governance structure specifies the distribution of rights and responsibilities among different participants in the corporation (such as the board of directors, managers, shareholders, crors, auditors, regulators, and other stakeholders) and specifies the rules and procedures for
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CHAPTER I THE PROBLEM Introduction The youth form an important part of the machinery that shape the country’s destiny. It is them who may help to bring about a desirable change in society. History has many examples that justify the greatness of the contribution of the youth towards the progress and upliftment of the country. Here in the Philippines, half of the population constitutes the youth and their vast energies and enthusiasm must not go untapped. It
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on August 6, 1945, the U.S. dropped the first atom bomb on Hiroshima. One hears a song by Trey Parker: "America. Fuck yeah. [. . .] So lick my butt and suck on my balls, America, fuck yeah! Whatcha' gonna do when we come for you now? (. . .) McDonalds, fuck yeah! Wal-Mart, fuck yeah!" Pictures of cats that look human are accompanied by the request, "I want to start a collection of my fetish catboys so post moar!" There is a link to a live cam on Times Square. One also finds an image showing
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- THE ZEITGEIST MOVEMENT OBSERVATIONS AND RESPONSES Activist Orientation Guide www.thezeitgeistmovement.com | www.thevenusproject.com PREFACE: The Zeitgeist Movement is the activist arm of The Venus Project, which constitutes the life long work of industrial designer and social engineer, Jacque Fresco. Jacque currently lives in Venus, Florida, working closely with his associate, Roxanne Meadows. Now, let it be understood that Mr. Fresco will be the first to tell you that his perspectives and
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UNIVERSITY OF NICE SOPHIA ANTIPOLIS Institut d’Administration des Entreprises ROLES AND CONSIDERATIONS OF BRAND COMMUNICATIONS IN BRANDING: ADVERTISING, BRAND ELEMENTS, ONLINE ACTIVITIES Mémoire en vue de l’obtention du Diplôme De Master II ès Sciences de Gestion Soutenu par: Mojtaba Jebreili & Dirigé par: Professeur Damien Bo Advisor: Professeur Camelia Akbari Année universitaire: 2009-2010 0 Acknowledgment First of all I want to direct my thanks to my supervisor, doctor Damien
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Harvard Business School 9-598-061 Rev. November 1, 2000 Note on Marketing Strategy Long ago, Peter Drucker wrote that any business enterprise has only two basic functions: marketing and innovation.1 All else, he implied, was detail. The central role of marketing in the enterprise stems from the fact that marketing is the process via which a firm creates value for its chosen customers. Value is created by meeting customer needs. Thus, a firm needs to define itself not by the product it sells
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School of Marketing Curtin Business School Consumer Acceptance and Response to SMS Advertising Kyle Jamieson This thesis is presented for the degree of the Master’s of Philosophy of Curtin University 1 March 2012 DECLARATION To the best of my knowledge and belief this thesis contains no material previously published by any other person except where due acknowledgement has been made. This thesis contains no material which has been accepted for the award of
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