Chapter 2 Literature review This chapter reviews related literatures on overview of International and Thai tourists, general information about Phuket, current situation of tourist industry, attractions and activities, concept of tourist behavior and tourist perception, marketing concept, as well as previous research. Its purpose is to provide general knowledge and overall concept regarding the theories and previous research related to this research. 2.1 Overview of International and Thai tourists
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costs and network effects have achieved a significant amount of popular, as well as professional attention in the last few decades. It is presently defined as the core factor for new Information Technology economy. Switching costs originates, if a consumer demands a product, or its related accessories(hardware or software), of his own purchases to be compatible with each other this creates economies of scope among his purchases from a single supplier. Whereas network effects arise when a user wants
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MARKETING MANAGEMENT MODULE 1. THE MARKETING CONCEPT Business philosophy has experienced three major shifts during the history of commerce in the United States. It has moved from a production orientation to a sales orientation to the current consumer orientation. Each of these philosophies has reflected the economic environment of its time. From the early years of the country into the late 1920s, businesses had limited production capacity and continuous demand for their products. Under those
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Consumer Attitude Towards Online Retail Shopping in the Indian Context Sangeeta Sahney *, Archana Shrivastava** and Rajani Bhimalingam*** The objective here is to look into the various aspects of online shopping in modern day environment and to identify those factors that affect the development of attitudes towards online shopping. The study also aims at identifying customer requirements with respect to online shopping, giving certain conclusions to ensure the success of an online shopping site
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Management · Dominance Promotional content Advertising · Branding · Underwriting Direct marketing · Personal sales Product placement · Publicity Sales promotion · Sex in advertising Loyalty marketing · SMS marketing Premiums · Prizes Promotional media Printing · Publication · Broadcasting Out-of-home advertising · Internet Point of sale · Merchandise Digital marketing · In-game advertising In-store demonstration · Word-of-mouth Brand ambassador · Drip marketing v · d · e Marketing is the
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category of device, smartphones are opening up many new and exciting revenue-generating opportunities. However, the migration from the prosumer to wider consumer markets is not without its challenges. This paper identifies five key pressure points that are facing wireless carriers and challenging the profitability and loyalty of their smartphone consumers. WWW.WDSGLOBAL.COM 2. WDSGlobal Industry Briefing Smartphones: Protecting profitability and loyalty in the mass market Contents EXECUTIVE
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IMPACT: International Journal of Research in Business Management (IMPACT: IJRBM) ISSN(E): 2321-886X; ISSN(P): 2347-4572 Vol. 2, Issue 2, Feb 2014, 23-32 © Impact Journals THE IMPACT OF UNCONVENTIONAL MEDIA ON RURAL MASSES SWATI PRIYA1 & POOJA BHATIA2 1 Senior Lecturer, Department of Humanities, Babu Banarsi Das National Institute of Technology and Management, Lucknow, Uttar Pradesh, India 2 Professor and Head, Department of MBA, Babu Banarsi Das National Institute of Technology and Management
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gains in revenue and profit, defying all the signs of a difficult market, including weak consumer confidence, increased savings rates, and lingering doubts about the stamina of the recovery. But these signs of a revival do not augur a return to business as usual. The Great Recession was more than a drag on demand. It was the tipping point for several trends—including profound changes in consumer behavior and the competitive landscape—that threaten to erode the mystique of luxury. In this new
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Introduction: Consumer Behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the decision-making processes of buyers, both individually and in groups. It studies characteristics of individual consumers
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2 | Propose segmentation on criteria to be used for products in different markets | 7-8 | 2.3 | Choose a targeting strategy for a selected product/service | 8-10 | 2.4 | Demonstrate how buyer behaviour affects marketing activities in different buying situations | 10-11 | 2.5 | Propose new positioning for a selected product/service | 12 | | Conclusion | 12 | | References | 13 | Introduction | The purpose of this assignment is to investigate the scope of marketing. Marketing is a
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