Journal of Business Strategy Business model innovation: coffee triumphs for Nespresso Kurt Matzler Franz Bailom Stephan Friedrich von den Eichen Thomas Kohler Article information: To cite this document: Kurt Matzler Franz Bailom Stephan Friedrich von den Eichen Thomas Kohler, (2013),"Business model innovation: coffee triumphs for Nespresso", Journal of Business Strategy, Vol. 34 Iss 2 pp. 30 - 37 Permanent link to this document: http://dx.doi.org/10.1108/02756661311310431 Downloaded on:
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between developing and developed countries. Daniel Lagger, Operations Director of Nestlé Nespresso SA (2012) stayed ‘’ The construction of the new factory at Romont is a strategic investment in our long-term business development. It will enable us to meet growing global consumer demand and will reinforce our capacity to continue mastering the quality that our Club Members and consumers worldwide expect of Nespresso coffee.’’ Strategic and quality considerations were the key drivers in nespresso’s
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Strategic Analysis of Nestlé and its Competitor Kraft Foods Course: International Business Strategy (IB BA) Professor Lewis University of Applied Sciences Dresden Project Members: Katerina Schneiderova Sandra Merkel Nicole Klötzer Carolin Wiese Samuel Weimer Nicole Schröder Date: 11th June 2010 Executive Summary In the following, two companies and their strategic positions within the coffee consumer goods industry will be described. The focus lies on Nestlé and its
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1. Knowledge is defined as justified true belief. Why knowledge created in organization is defined as justified true belief referring to the process of knowledge creation in organization. To answer why Knowledge is defined as justified true belief, we need to analyze how is the process of knowledge creation in organization at first. Based on the SECI model of knowledge creation, the process of knowledge creation in organization including four phases. The first phase is socialization which
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Keurig Case Study I. Overview Meaning excellence in Dutch, Keurig, was founded in 1990 by Peter Dragone and John Sylvan. The founders were on a highly caffeinated mission to completely alter the coffee industry with the underlying belief that coffee should be served fresh by the cup. They wanted to bring the gourmet coffeehouse experience to both the home and the office. Dragone and Sylvan wished to not only make this possible, but to do so in a satisfying, convenient and efficient way.
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Herramientas: El lienzo de modelos de negocio | Startups, Estrategia y Modelos de negocio “Estrategia, Startups y Modelos de Negocio” HERRAMIENTAS: EL LIENZO DE MODELOS DE NEGOCIO Hoy vamos a hablar de la que posiblemente sea considerada la herramienta “estrella” dentro de la disciplina en la que trabajo, la innovación estratégica. Se trata del lienzo para diseñar modelos de negocio, o como se le conoce habitualmente, el business model canvas. Es un instrumento que facilita comprender y
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* Case Report: National Geographic Video on TESLA * New member in a highly competitive industry Tesla insertion to the automobile industry had to face a challenging atmosphere. An industry with a wide number of competitors, who have been in market for several years earning the consumers trust, and where all the different niches have been exploited, from the low cost models to the luxury ones. In an industry this tight, out of the box ideas must take place, as Tesla’s vision to lead a revolution
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I have prepared a strategic analysis to assess the competitive position of the world's leading nutrition, health and wellness company, Nestle. A company with 140 years of experience, founded in 1866 and started out with a product for kids, a combination of cow's milk, flour and sugar. It soon started diversifying its products with the launch of all sorts of chocolate, milk and coffee products as well as drink/juices and tapping into the wellness area with the acquisition of l'oreal. A company that
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Ursina-Franck 1973 Stouffer (with Lean Cuisine) 1974 L’Oréal (associate) 1977 Nestlé S.A. (new Company name) Alcon (2002: partial IPO) 1981 Galderma (joint venture with L’Oréal) 1985 Carnation (with Coffee-mate and Friskies) 1986 Creation of Nestlé Nespresso S.A. 1988 Buitoni-Perugina, Rowntree (with Kit Kat) 1990 Cereal Partners Worldwide (joint venture with General Mills) 1991 Beverage Partners Worldwide (joint venture with Coca-Cola) 1992 Perrier (with Poland Spring) 1993 Creation of Nestlé Sources
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Nespresso inissia by Krups The Krups Inissia home espresso machine, is not only a very affordable machine but also a beautiful machine that comes in a variety of colors from white, to red and orange or even blue. Don’t let the size fool you, this machine packs a powerful punch of up to 19 bar pressure. It is fully automatic, programmable, and heats up at a record 25 seconds. This combination of bar pressure, brew extraction time, and temperature guarantee that each shot of espresso will have
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