9-607-138 REV: APRIL 27, 2009 WILLY SHIH STEPHEN KAUFMAN DAVID SPINOLA Netflix Late one afternoon in January 2007, Reed Hastings had just concluded a meeting with his senior management team in the King Kong board room at Netflix’s corporate headquarters in Los Gatos, California. Hastings, the founder and CEO of the company, which pioneered online DVD rentals, was preparing to unveil Netflix’s highly anticipated entrance into the online video market. Many industry observers believed
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Key Lessons learned by Netflix in Early years The early years were very defining for Netflix as they tried different business models and strategies. Their fail fast approach helped them to try out various strategies and quickly figure out which ones were working and which ones weren’t. One of the key lessons they learnt in the beginning was that it was not necessary for there to be retail locations to reach subscribers. They used the US postal service to deliver the DVDs to customers. This
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Customer Segmentation Netflix Make a customer analysis and segment the market. What impact does your analysis have on the current business model of the company? Customer analysis The customer analysis is the depth analysis of the end-users; this entails all of the characteristics of the customer. These characteristics include the following: * Geographic characteristics * Demographic characteristics * Psychographic characteristics * Behavioral characteristics These characteristics
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Assignment: Case 2 - Netflix CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. | | Executive Summary Once the top leader of the online streaming and mail-in DVD market, Netflix has lost significant
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Netflix Domestic Strategy Prepared for: Netflix Senior Management Reed Hastings, Co-Founder and CEO Kelly Bennett, Chief Marketing Officer Jonathan Friedland, Chief Communications Officer Bill Holmes, Chief Business Development Officer Neil Hunt, Chief Product Officer David Hyman, General Counsel Patty McCord, Chief Talent Officer Ted Sarandos, Chief Content Officer David Wells, Chief Financial Officer August 4, 2012 Through this report, our consulting
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Key strategic issues Prior to 2008, Netflix had successfully dominated the DVDs-by-mail industry by developing an effective network of distribution centers that made delivery of over 120,000 titles across the United States in one business day possible. In recent years, technology has advanced to the extent that household are rapidly shifting from renting physical DVDs to watching movies and TV shows streamed over the Internet to over 700 different devices. While the company has benefited from a
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chance to influence their own televi-sion program. Most TVs have the ability to install applications, like Netflix. Older screens can be updated by a small hardware player to get this capability. Usually living room video entertainment is done by traditional companies like the RTL group. The customer can switch the channels, but is not able to choose his program by a remote click. Netflix is the pioneer and market leader in the US in streaming and offers shows and movies by video on demand. New
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Netflix - a new business model that redefined movie rental industry. Netflix, a web based DVD rental company was a successful company that captures market share from players like Blockbuster and Hollywood. It entered into online video streaming business simultaneously. With the recent developments in internet bandwidth capacity, this opened a new horizon in movie renting business. Netflix plans were very competitive providing unlimited DVD rentals with no late fees. This feature paired with the
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Netflix for Fashion: Rent The Runway Versus Ilus By Sakhi Gandhi For the purpose of this paper, I will be analysing Rent the Runway (RTR, hereafter) and Ilus. Essentially, both companies are luxury fashion rental platforms for women and were founded around the same time in the late 2000s. Ilus started as a physical store in NYC and created it’s online presence soon after. RTR took the opposite approach and launched as an online platform and has recently opened up stores as well
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NETFLIX SWOT ANALYSIS | Strengths * User Experience – Unlimited movies/TV and DVDs delivered quickly to home * Streaming Capability and Device Compatibility – can be accessed by any of the new technologies and this makes it easier to be spread all across the globe and provides possibilities of expansion * First Mover advantage – Secured leading position in the Internet TV market. * Large Subscriber base – around 33M global Subscriber base * Brand Value- Netflix received a pretty strong
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