September 2014 Case Study: The Netflix RollerCoaster 1. Netflix’s marketing strategy was a fantastic idea. Customers got an alternative to classic movie rentals where they don’t have to pay any late fees, and they don’t have to drive to a movie store. Customers could set up queue’s and order as many DVD’s as they want, and as fast as they can watch them and ship them back, they get another one in the mail. Customers don’t have to even pay for postage as Netflix gave them a prepaid envelope for
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Question 1: The fundamental argument underlying Harrah’s strategy; is it better to catch many small fish or one big whale? The most rewards should be given to the group of customers with high customer worth, or customers who could potentially transition into that category (high predicted worth). Casinos typically target high rollers with a large bank roll who play high stake games. They court these types of players, offering complimentary rooms or services. Harrah’s on the other hand chooses to
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which offers comical face-offs between, say, a faux Miley Cyrus and Joan of Arc, attracts on average forty million viewers—almost four times the viewership of the finale of AMC’s “Breaking Bad.” •Netflix competes both on its brand and on the fact that it has an extensive content library. •Netflix now offers in-house produced content such as “House of
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………………….14 5 Forces Analysis of the Video on Demand Industry By offering streaming movies through its website, Netflix is entering the Video on Demand (VOD) industry. This industry, along with DVD rentals (both from online providers such as Netflix, and cable services such as On Demand and Pay-Per-View), is part of the larger industry of “watching movies in the home.” However, since Netflix is already positioned in this market, with its online DVD rentals, we will examine the smaller 5 portion of the
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Netflix is earth’s largest online DVD/Blu-Ray movie rental service, which offers more than one million subscribed members access to more than 15,000 titles. Their appeal and their success have been built on providing an ever expansive selection of DVDs, and an easy way to choose movies with fast and free USPS delivery. Netflix, Inc. is the leading DVD/ Blu-Ray rent-by-mail company on earth. Netflix has more than 1.1 million paid subscribers who typically pay a monthly fee of around $19.95 for the
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9-607-138 REV: APRIL 27, 2009 WILLY SHIH STEPHEN KAUFMAN DAVID SPINOLA Netflix Late one afternoon in January 2007, Reed Hastings had just concluded a meeting with his senior management team in the King Kong board room at Netflix’s corporate headquarters in Los Gatos, California. Hastings, the founder and CEO of the company, which pioneered online DVD rentals, was preparing to unveil Netflix’s highly anticipated entrance into the online video market. Many industry observers believed that the
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3. As stated in the case, Netflix has a “multipronged” strategy to create and build its subscriber based on strategic components that include: * Comprehensive Library of Movies and TV Episodes – 55,000 titles in 2005 and 100,000 in 2010 * Latest Hollywood Releases * Several Decade Old Films * Movie Classics * Independent Films * Documentaries * TV shows * How-To Videos * New Content Acquisition-Strong ties with various entertainment provides:
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Abstract The following is a case study of Netflix, Inc. an American-based company that provides the streaming of online media to consumers in North America, South America, and parts of Europe. This case study will provide a brief overview of the company’s history along with four present-day challenges that the company will face as it tries to stay ahead of the competition. In its discussion of the present-day challenges that Netflix, Inc. faces the discussion will also relate the proposed challenges
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are working well and which ones need to be improved. By applying the SWOT analysis to Netflix, I have concluded that their strengths are, the easy stream and the accessibility that the service offers to its customers. Subscribers can enjoy their favorite shows and movies in the comfort of their home, on the go, during their lunch break and even on their mobile devices or computers. Another strength that Netflix has is their affordable monthly subscription that ranges between $7.99 and $11.99 per
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------------------------------------------------- Netflix: Strategic Plan Prepared by Carlos Contreras Jasprit Dyal Jessica Hoeschen Francisco Solano-Downs Yen-Chen Wang Prepared for Dr. Gary Wishnjewsky Date submitted August 22, 2013 Seminar in Strategic Business Management Department of Management California State University, East Bay at Hayward, CA Management - 4650 Industry Analysis Relevant Industry Trends Netflix falls under the broad umbrella of the movies and home
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