1. Present Situation New Balance is an athletic footwear and apparel company that has revenues of $1.64 billion per year. It has long had a cadre of loyal customers; the company was made famous for its commitment to runners and innovations like separate widths offered for most of its shoe models. Its main competitors include Nike—which pulls in around $19 billion per year in revenues—and Adidas, which draws about $12 billion per year. In recent years, New Balance has branched out with more models
Words: 1059 - Pages: 5
Mercury Athletic Footwear: Valuing the Opportunity Merger and Acquisition Assignment * Is mercury an appropriate target for AGI? Why or Why not? The footwear industry is highly competitive industry with fairly stable profit margins. In this industry, players compete on basis of style, price and quality. Success factors are active management of inventory and production. Active Gear is a profitable firm in the industry; however Active Gear is a smaller firm than many other competitors and
Words: 1226 - Pages: 5
1. Present Situation New Balance is an athletic footwear and apparel company that has revenues of $1.64 billion per year. It has long had a cadre of loyal customers; the company was made famous for its commitment to runners and innovations like separate widths offered for most of its shoe models. Its main competitors include Nike—which pulls in around $19 billion per year in revenues—and Adidas, which draws about $12 billion per year. In recent years, New Balance has branched out with more models
Words: 1059 - Pages: 5
About Nike, Inc. First established as Blue Ribbon Sports in 1964, Nike, Inc. changed itself to current branding in the year 1971. Nike is the number one athletic footwear and sports equipment brand in the world with over $25 billion in 2013 in revenue. Based in U.S. Nike, employees 44,000 employees worldwide. In the year 2014, Nike was valued at $19 billion for the brand alone. Nike is known for its “Just do it” slogan and “Swoosh” logo. Mission: Bring inspiration and innovation to every athlete
Words: 846 - Pages: 4
Monique Scott 1.0 Executive Summary Nike is planning to introduce a new model of it’s Nike ID Plus, which will be called Nike ID Silver. The original product only calibrated with an ipod when syncing songs and only calculated how many miles ran, and how many calories burned. With the new Nike ID Silver, consumers will be able to sync with any MP3 player ( each sync piece sold separately), can be streamed wirelessly to a PC or MAC, will calculate how many calories burned, how many miles ran, your
Words: 4399 - Pages: 18
in 2005, and the headquarters is located in Toronto Ontario with the primary manufacturing facility located in Kitchener-Cambridge Ontario area. Atos shoes offers a unique approach to athletic footwear, in its ability to offer customers different insole options to customize the fit to each individual. Atos is a new player in the running shoe market and is targeting not only the high performance runner, but also the recreational runner, especially trying to target active families. Atos shoes have
Words: 3659 - Pages: 15
class we were supposed to interview someone in a field of our interest. I chose Page Cotton because of his fantastic history in helping shape DePauw University athletics into what it is today. I asked him to provide information on his path and gathered a lot of information on how he got to where he is today. He was a professor, a coach, athletic director, and now, senior advisor to the President, Brian W. Casey, at DePauw University. "I graduated from Springfield College in 1969 and ended up right at
Words: 1554 - Pages: 7
college athletics. The National Collegiate Athletic Association (NCAA) has interpreted Title IX as requiring an equal opportunity for male and female athletes at our nation's universities. More specifically, the NCAA has ruled that in order to uphold Title IX, the money spent on male and female sports must be equal, as does the proportion of male to female athletes at an institution. Though on the surface Title IX would seem to guarantee equality between the genders in collegiate athletics, the practical
Words: 1544 - Pages: 7
Athletic Footwear Industry Analysis The global athletic footwear market has shown steady growth in recent years with only minimal slowing down during the global economic crisis. China, as a leader, contributing over 63% of the world’s production, followed by Vietnam, Italy, Indonesia, Belgium and Brazil. It grew by 2.6% in 2009 to reach a value of $196.3 billion. In 2014, the global footwear market is forecast to have a value of $230.8 billion, an increase of 17.6% since 2009 (starta.co.uk). The
Words: 831 - Pages: 4
positioning. Industry and market In 1992, Reebok held a 20% unit share and a 24% dollar share of the U.S. branded athletic sports shoe market. Its primary competitor, Nike, held a 20% unit share and a 28% dollar share. Both companies held a 15% dollar share and a 13% unit share of the non-U.S. branded athletic shoe market. Adidas, a long-standing German manufacturer of athletic footwear, was thought to hold only a 3% unit share in the United States but held a 16% unit share outside the United
Words: 1005 - Pages: 5
