technology to stimulate hair follicles and lift the hair from the skin, allowing for a more thorough shave.1 Jackson Randall, product manager for Clean Edge, sat in the darkened observation room considering the positioning strategy for this new product. He had led the new product development process and was now grappling with how to position the product for the upcoming launch. All executives at Paramount agreed Clean Edge should be priced in the super-premium segment of the market. However, some executives
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In: Business and Management Snapple BRAND MANAGEMENT Case No. 3 SNAPPLE: REVITALIZING A BRAND INTRODUCTION In the 1990s, Snapple Corporation was one of the leading “New Age” beverage brands when the category was just beginning to take off. With the combination of a unique product, package design, and quirky advertising, the company grew form a regional underground favorite toa nationally recognized brand. Snapple’s rise in the beverage industry was crowned in 1994, when the Quaker Oats
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Snapple is the brand of fruit juices and teas that was founded in Brooklyn, New York in 1972 by a company known as Unadulterated Food Products. The company supplied their production to healthy food stores because Unadulterated Food Products was one of the first companies in the United States to manufacture juices and other beverages made from natural ingredients. In the history of marketing the Snapple case is known as “a three act play” for its rise and fall in the hands of different owners.
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Branding Products are never nameless. In fact, the term “household name” comes from a popular brand or product becoming a part of your home—seeing these products every day in your cabinets, pantry, refrigerator, bathroom, and even garage. There are many laws protecting products and their brand names because of ownership. The makers of these products have the exclusive right to produce these products while labeling them in order to separate themselves from makers of similar products. Branding
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recognizable brand name and identity. In 1997, British sales of Kit Kat amounted to some £227 million, which made it easily the most popular confectionery product on the market. Forty four Kit Kats are consumed every second in the UK! The UK confectionery market is worth over £5 billion per annum and is highly competitive. It continues to be dominated by large, well-established names - highlighting the importance to firms of creating brand identities for their products. Once created, however, a brand name
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McDonough. Calphalon will give Newell the ability to enter the department and specialty store markets as well as help Newell’s cookware product line reach the top of the market. Rubbermaid allows Newell greater presence globally and increases brand name. Below you will find information about the Newell Company that will help you better understand the current position and the direction to take in the future. Corporate Level Strategy The Newell Corporate Level Strategy started as a product
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Chapter one: Company History SQUARE today symbolizes a name – a state of mind. But its journey to the growth and prosperity has been no bed of roses. From the inception in 1958, it has today burgeoned into one of the top line conglomerates in Bangladesh. SQUARE today is more than just an organization, it is an institute. In a career spanning across five decades it has pioneered the development of the local business in fields as diverse as Pharmaceuticals, Toiletries, Garments, Textile, Information
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Thesis in Marketing STRONG BRANDS How Brand Strategy and Brand Communication Contribute to Build Brand Equity THE CASE OF NAVIGATOR Student: Daniela Yasenova Baeva Supervisor: Professor Doctor Arnaldo Fernandes Matos Coelho May, 2011 Master Thesis in Marketing STRONG BRANDS – How Brand Strategy and Brand Communication Contribute to Build Brand Equity: THE CASE OF NAVIGATOR 1 ABSTRACT In a world of global competition that we are living nowadays, brands are each time more used by
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high value for their products. They outsource the production of the MEC house-brand to foreign manufacturers which enable them to sell their products at a lower price domestically6. However, this strategy has earned MEC a reputation of being a “knock-off artist”. This is a critical issue because the public perceives MEC products as copies of name brand products. Furthermore, the negative perception of the MEC house-brand has led to increasing customer dissatisfaction and vocalization of their displeasure
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Nowshud Shabab Rony Barua Main Uddin Sotan MD. Foisal Uddin ID: 0920113605 ID: 0920113711 ID: 0920113699 ID: 0920113717 ID: 0920113721 ID: 0920113720 Submission date of Assignment: 1st December 2011 2|P ag e CONTENTS Introduction Brand Name Extension Brand Line Extension & Category Extension Product-Mix width & product-line length Chart Product Mix Product line stretching Product line feeling Page 1 Page 2 Page 2 Page 4 Page 6 Page 7 Page 7 3|P ag e Profile of RFL GROUP: RFL started its
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