Executive Summary Nike manufactures and markets sports apparel and equipment on a global scale. They operate in 160 different countries, and have revenues of $18.6 billion. Yet, they are a growth company. Without any significant acquisition, they have consistently grown revenues and profits over the past several years by shifting emphasis on brands they own in growth sectors. Nike’s marketing strategy revolved around two concepts – premium positioning and everyone with a body is an athlete
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The Social Disadvantage of being a Child Labourer: The Case of Nike Social disadvantages manifest over periods of time into social issues, benefiting particular groups of people while marginalizing others. The case of child labourers that are being exploited by Western-born fashion companies is a complex issue that has been occurring for many years as a result of multiple circumstances, specifically capitalism. To generalize, the companies that use child labour to create their products are the
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invested more into improving conditions than many of its competitors. Although Nike has made attempts through voluntary corporate studies to improve their labor standards in global supply chains, it has been suggested that while they are delivering improvements widely. New approaches are needed that engage governments, NGO’s and local businesses. In May 2005, Nike’s Vice President came to the realization at The Ethical Trading Initiative conference that previously the company was looking at solving
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Business Nike: The Sweatshop Debate 1. Should Nike be held responsible for working conditions in foreign factories that it does not own, but where subcontractors make products for Nike? Answer: Most students will probably agree that Nike should be held responsible for the working conditions in foreign factories where subcontractors make products the company sells. Students taking this perspective are likely to argue that since the workers are there to produce the products for Nike, the fact that
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sweatshop practices and human rights exploitation surfaced in the 1990s, Nike was forced to review and change its operations in order to please the expanding group of conscientious customers who are concerned with the conditions under which the products are manufactured (Suehle, 2011). The pressure for change resulted in Nike’s decision to integrate corporate and social responsibility (CSR) into its business operations. Since then, Nike has acknowledged the importance of CSR to their innovation and performance
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attitude towards the business world extends to its leadership style which is based around three broad principles. * First Principle: Brand positioning This authenticity plays out in Nike's corporate values and in the way it runs the business. When Nike began under the name of Blue Ribbon Sports, it was structured around University of Oregon coach Bill Bowerman's work with a team of average track and field athletes. His approach was to develop the talent at hand through motivating, inspiring, challenging
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values which are not codified in law. In practice the term can refer to a wide range of actions that companies may take, from donating to charity to reducing carbon emissions. By CSR here we refer to the practice of major companies, rather than 'ethical pioneers': smaller companies which are set up with social and environmental concerns as their primary motivation in doing business. Companies engage in CSR because, for a number of reasons, they think it will be good for their profit margins. The
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4. Martha Stewart’s Lost Reputation Discussion of ethical issues 1. What was the basis of Martha Stewart’s reputation? 2. Why did MSO’s stock price decline due to Martha Stewart’s loss of reputation? 3. Who is Martha Stewart’s target market? 4. What qualities were associated with the Martha Stewart brand, before the controversy? Which of these were affected by the accusations of insider trading, and how? How would you find out for sure? 5. What level of sales and profits would MSO have
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foundation for ethical decision making, but it doesn’t provide guidance (Theory) 2. Normative Ethics: It develops general theories, rules, principles for moral conduct and designed to bring moral order out of chaos. (Practical) 3. Applied Ethics: It designed to guide us through moral thicket by confronting issues within a real-world environment. There is no right or wrong answer but there should always be “well reasoned” ones. (Reconciliation between theory & practice) Why Be Ethical? People have
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What are the ethical issues in business? Ethics are a set of unwritten moral rules, norms and values which must be followed. Ethics can be defined as the set of principles and the standard code of conduct accepted by business communities. The acceptability of the level of ethics that should be followed depends on the consumers, competitors, government, various interest groups and individuals and institution’s moral values and responsibility. Ethics is a very important subject not just to learn but
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