CASE of NOKIA PROBLEM STATEMENT Nokia Corporation with over 132,000 employees in 120 countries, sales in more than 150 countries and global annual revenue of over $55 billion and operating profit of $2.63 billion as of 2010. It was the world's largest manufacturer of mobile phones in 2011, with global device market share of 23% in the second quarter. But Nokia's estimated share of the converged mobile device market was 31% in the fourth quarter, compared with 38% in the third quarter of 2010.
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Then in the same year, for the first time in history, Samsung Mobile send more than 50 million handsets although there was a global recession. In early 2009, the global market share of Samsung Mobile has existed for more than 17 %, the second of Nokia. Samsung then devoted itself as a big 3G industry by creating smartphone, making a video,
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ian town of Forchheim was getting beat up by rival General Electric Co. and that shareholders were nag- ging Siemens to dump its medical equipment unit. Everyone’s job was on the line. The negotiations were tough. But Kleinfeld won over workers, hanging around the factory asking detailed questions. He answered e-mails from employee reps almost immediately, even late at night, recalls Werner Mönius, chairman of the work- ers council in Erlangen, Germany, home base of Siemens Medical Solutions Division
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Smartphone market is rising rapidly Smartphone is replacing cell phone Nokia is still the leader in smartphone market by 2009 Alliance with OS provider Pros: Quick respond time Better compatibility, better performance Improved R&D Brand name Cons: Less control on the product Share revenue with alliance company Why Microsoft? 2007-2008 51%-40% for Nokia 68%-47% for Symbian Nokia's R&D team was not reliable anymore Nokia must return to the market with its new product ASAP to stop the decline
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Assignment on Consumer Behavior Submitted by: Sougata Panja Submitted to:Prof:Narendra Babu Exercise (A) Introduction: Garnier Oil Clear Face Wash is the product For the men of today who are absolutely conscious of their suave, charming self comes Garnier Oil Clear Face Wash, part of Garnier’s MEN range of face washes and moisturizers. Custom made to offer an extremely effective cleansing experience; Garnier Oil Clear Face Wash leaves the skin hydrated and fresh sans all the excess oil. Formulated
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Analysis Strength: - Vertu concierge services and other Value added services like vertu.me, Vertu Fortress, the Vertu City Brief applications etc. which also accommodate Asian languages to cater to the Asian customers. - Vertu being associated with Nokia which has a strong market presence in the Asian market. - Unique design and handmade craft phones. Weakness: - High production costs. - High cost of value added services. Opportunities: - Asian countries like China and Japan are ranked in the
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nokia makes a crisis out of an opportunity The unveiling last week of the much anticipated Nokia Lumia 920 handset was supposed to be a good news story occasion for the once dominant Finnish telecom company. Instead it turned into a case-study of HOW NOT TO launch a smartphone. Nokia has fallen on hard times since Apple and Google came on the scene with their respective iPhone and Android operating systems. Last year in 2011 Nokia took the decision and ditched it’s Symbian OS and forged a strategic
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easy to write and read a papercut of the name of the Nokia or Apple. Sometimes Apple means that u need to write a shot story of an old nokia company who hasn’t named a single rat on those lifes of god. Can u think that easily is wrong answer to right choose a computer of a bird in computers mouth. Its not so easy to build a big company and buy employees and cars to their familys on an old mobile phone. Old mobile phones are apples and nokias own companys products and its not too easy to complete
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and Nokia Assignment: 1. How was Finland able to move from a sleepy economy to one of the most competitive nations in the world by the end of the 1990s? 2. How was Finland able to become a world-leading nation in mobile communications? Why did this cluster emerge rather than others? 3. Why did Nokia become the world leader in mobile handsets? 4. What are the critical challenges for the Finnish government in 2001? For participants in the Finnish mobile communications cluster? For Nokia? 5
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1- Strategy statement for Nokia: ● Goals: Provide good cell phones qualities Help people in general and consumers of Nokia products in particular to communicate more easily Work to enable people to get more life’s opportunities thanks to Nokia products ● Scope: Produce the basic components in China to reduce costs and meet the financial requirements of customers and therefore provide phones to the largest number of people ● Advantage: Scale-based assets and capabilities Leading brand
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