RIN Detergent: To Position or Reposition A key to the success for a product in the consumer goods industry is to position the product in a way that that the customer can clearly identify the useful benefits and traits. In 1984, Lever Brothers International introduced a line of consumer products in Pakistan. The product line consisted of a variety of product lines including laundry detergents in powder and solid bar forms. One of these products was a laundry detergent bar by the name of RIN.
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Cold-Water Detergents Get a Cold Shoulder Tom Uhlman for The New York Times A researcher for Procter & Gamble, Jack English, with fabric test samples. P.&. G makes Tide Coldwater, a category leader. By ANDREW MARTIN and ELISABETH ROSENTHAL Published: September 16, 2011 * Newly formulated laundry detergents can wash most clothes perfectly well in cold water, manufacturers say, but customers are stubbornly refusing to turn down the temperature. Although some of these detergents have
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conducted to perform a comparative analysis between the two detergent brandsSurf Excel and Ariel. The purpose of the survey is to analyze the comparison between these two brands on the basisof points of differences and point of parity and to judge different aspects of the brand which make customers loyal,associated and in favor of one brand more than the competing one.Surf ExcelSurf Excel is the product of Unilever. Surf Excel is the oldest detergent brand to be present in Pakistan since
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at Procter & Gamble Case analysis – Strategy in Action ------------------------------------------------- Camilo Ruano Case main issues: * Recently the company had introduced a more concentrated, also called compacted, powder laundry detergent in Target® stores at the end of February 2011 and results from the first two months were better than anyone had expected. * Over the previous 8 years, Filippo Passerini, Group President of P&G’s Global Business Services (GBS) organization
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to the Tide detergent, which is the most popular brand in the U.S. “Driven by Tide, P&G accounts for 60% of all sales in the U.S. laundry-detergent market and 85% of the profits.” P&G has dominated; especially, in the laundry detergent brand for long period of time in the U.S. This has helped them to dominate in negotiating with the large retailers including Wal-Mart in the prices. For example, Last year, P&G raised the prices on some Tide varieties also reducing the amount of detergent and number
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Sunlight Laundry Detergent Sunlight is a brand of household soap originally produced by the British company Lever Brothers in 1884. It was the world's first packaged, branded laundry soap.[1] Designed for washing clothes and general household use, the success of the product led to the name for the company's village for its workers, Port Sunlight. The soap formula was invented by a Bolton chemist named William Hough Watson, who also became an early business partner. Watson's process created a new
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Identify and explain the characteristics of world class marketing organizations. Illustrate with examples of your choice. To claim to become a world class marketing organization there are certain qualitative and quantitative characteristics which should be possessed by the company. This section of the assignment will discuss these characteristics in detail. Every organization aspires to be a World Class Marketing Organization. World class Marketing organizations identify the needs of customers
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activities of organizations that attempt to communicate the benefits of their product and services to potential consumers. Sociocultural inputs consist of a wide range of non-commercial influences. A TV with a built DVD and A concentrated liquid laundry detergent are influencing by marketing inputs more. Since marketers can influence the consumers perception through illustrated advantages of those product. Fat reduced ice cream and pay television are more influencing by social cultural. Since when consumers
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(Kerin.2013). The markets that I would target for Gain laundry detergent are, the lower income communities by placing Gain in every discount store that I can, also I would target different countries because then Gain would be all over the world. The target markets I chose for Gain would make Gain the number 1 laundry detergent. I would place Gain on end caps, center round abouts, and at eye level in the detergent isle, so customers will see it and be more likely to choose it. I would price
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The Lasswell Formula (1948) Please note: The Lasswell Formula is typical of what are often referred to as transmission models of communication. For criticisms of such models, you should The sociologist, Harold Lasswell, tells us that in studying communication we should consider the elements in the graphic above. Lasswell was primarily concerned with mass communication and propaganda, so his model is intended to direct us to the kinds of research we need to conduct to answer his
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