between Coke and Pepsi. • Much expansive advertisement for their brand equity Alternative • In this case the second important thing is that the alternative of the CSDs. The local brand in different areas available and these local brands are very low cost and low price. • Consumers using non-CSDs brand. They are moving non-CSDs brands. Introduce New Brands • For Coke and Pepsi have more opportunity to introduce new brands in different taste. These both brand Coke and Pepsi have very strong
Words: 759 - Pages: 4
advantage in this market. 3. Execution test: – PepsiCo’s existing manufacturing, bottling, and distribution infrastructure can be leveraged to minimize costs through economies of scale vis-à-vis its competitors. – Adding an alcoholic pre-mix to PepsiCo’s portfolio would not negatively impact brand equity. 4. Value Proposition: Customers perceive an added value and are willing to pay a price premium for a Pepsi-branded alcoholic pre-mix beverage. Necessary Assumptions to be Tested 1. There is sufficient
Words: 1701 - Pages: 7
TQ1 The beverage industry has always been economically successful, especially Coke and Pepsi. Coke started as a “potion for mental and physical disorders,” sold by a pharmacist named John Pemberton. The Coke business evolved quickly and reached franchises by 1910. The concentrate business and the bottling business, though closely related have very different economic dynamics. The profitability of concentrate producers was much more successful than bottler’s. Even though the profitability of concentrate
Words: 688 - Pages: 3
is vital to understanding the target market and increasing sales. NEED FOR MARKET RESEARCH The need for market research arises from the need of information for businesses – information about customer needs, competition, market demand, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment, characterised by frequent: Changes in technology – enabling newer products and new production processes (e.g. switching of screens to
Words: 1676 - Pages: 7
and competitive strategy of Coca-cola and Pepsi over 100 years of rivalry. New challenges of the 21st century included boosting flagging domestic cola sales and finding new revenue streams. Both firms also began to modify their bottling, pricing, and brand strategies. They looked to emerging international markets to fuel growth and broaden their brand portfolios to include noncarbonated beverages like tea, juice, sports drinks, and bottled water. For over a century, Coca-Cola and Pepsi-Cola had vied
Words: 3073 - Pages: 13
Marketing Notes Adil Muneer Definition of Marketing: Marketing is a process of creating, pricing, distributing and promoting of goods, services and ideas to facilitate a satisfying costumer relationship in a dynamic environment. Explanation: Creating the product means to introduce a new product to sell in the market which is tangible. Means which can be seen and touch. When the customer buys the product, it loss the possession
Words: 1227 - Pages: 5
Supply Chain of Pepsi co. 1.1 Understanding Supply Chain of Pepsi co. 1.2 Supply Chain Strategy or Design In order to ensure a good supply chain strategy, Pepsi co. plans two years in advance. It has several contracts with manufacturers, and receives raw material on a convenient basis. The company also decides where production plants are to be placed. The production process is 65% automated. The company has to provide and manage transport for the delivery of products as well as the arrangement of
Words: 3946 - Pages: 16
ed productsLevi’s Type 1 Jeans A clothier, such as Levi Strauss, that has been around for 150 years is bound to have their share of hits and misses because fashion is terribly fickle and largely unpredictable. But this doesn’t mean you should ignore your target audience. In late 2002, Levi Strauss began a massive marketing push to launch what was being touted as one of the company’s most significant launches in history, Type 1 Jeans. The line unnecessarily went to great lengths to accentuate
Words: 4790 - Pages: 20
7 4.1 STRATEGIES 7 4.2 Supply Chain of PepsiCo. And Supply Chain Strategy 8 4.3 Supply Chain Planning 8 4.4 Supply Chain Operation 8 4.5 Process Views of a Supply Chain 8 4.6 Competitive Advantage to PepsiCo. 9 4.7 Distribution Channels 9 4.8 Customers 10 4.9 Competition 11 5.0 Financial Performance 11 5.1 2013 13 5.2 2012 14 6.0 Corporate Governance 16 7.0 Conclusion 16 1.0 Company profile Pepsi co. Inc. was established through the merger of Pepsi cola. Pepsi cola was
Words: 3662 - Pages: 15
B. YOFFIE Cola Wars Continue: Coke and Pepsi in the Twenty-First Century For over a century, Coca-Cola and Pepsi-Cola vied for “throat share” of the world’s beverage market. The most intense battles of the cola wars were fought over the $60-billion industry in the United States, where the average American consumed 53 gallons of carbonated soft drinks (CSD) per year. In a “carefully waged competitive struggle,” from 1975 to 1995 both Coke and Pepsi achieved average annual growth of around
Words: 13837 - Pages: 56
