Market Research Proposal ‐ PepsiCo Is PepsiCo Healthy? Team 5: Ilaria Caputo Aneesha Duga Marga Galmes Daria Ilgen Jean‐Loup Senski EXECUTIVE SUMMARY The proposed research aims to measure the PepsiCo brand’s consumer perception as “healthy” within the North American market and to analyze the results in order to gather data to generate recommendations on the strategic marketing of the company. The research will survey a sample of 1,000 people in the US different by age
Words: 3821 - Pages: 16
Research Proposal Pepsi Determine the current brand loyalty of Generation Y to the Pepsi-Cola brand. Situational Analysis SWOT Analysis PepsiCo Strengths * Branding - One of PepsiCo’s top brands is of course Pepsi, one of the most recognized brands of the world, ranked according to Interbrand. As of 2008 it ranked 26th amongst top 100 global brands. Pepsi generates more than $15,000 million of annual sales. The strength of the Pepsi brand is evident in Pepsi’s presence in over
Words: 776 - Pages: 4
MKTG522 Integrated Marketing Communications (IMC) Campaign Plan Topic Proposal Form: Due Week 1 Complete this form and submit it to the Week 1 Course Project: Topic Proposal Dropbox. Your instructor must approve your idea, and will give you feedback and suggestions if you need help. Begin by brainstorming and generating a list—you have several options when choosing a product or service for your IMC plan. Consider choosing a brand that you have a passion for or creating a new brand for a new company
Words: 521 - Pages: 3
Pepsi co PepsiCo Inc. (PEP) is a leading food and beverage company that manufactures and distributes its products in more than 200 countries. Food products that PepsiCo manufactures include chips, flavored snacks, cereals, rice, pasta, and dairy-based products. The company’s beverage product portfolio includes carbonated soft drinks, juices, ready-to-drink tea and coffee, sports drinks, and bottled water. Headquartered in Purchase, New York, the company employs around 274,000 people worldwide
Words: 832 - Pages: 4
Market Research Proposal ‐ PepsiCo Is PepsiCo Healthy? Team 5: Ilaria Caputo Aneesha Duga Marga Galmes Daria Ilgen Jean‐Loup Senski EXECUTIVE SUMMARY The proposed research aims to measure the PepsiCo brand’s consumer perception as “healthy” within the North American market and to analyze the results in order to gather data to generate recommendations on the strategic marketing of the company. The research will survey a sample of 1,000 people in the US different by age
Words: 3821 - Pages: 16
Market Research Proposal ‐ PepsiCo Is PepsiCo Healthy? Team 5: Ilaria Caputo Aneesha Duga Marga Galmes Daria Ilgen Jean‐Loup Senski EXECUTIVE SUMMARY The proposed research aims to measure the PepsiCo brand’s consumer perception as “healthy” within the North American market and to analyze the results in order to gather data to generate recommendations on the strategic marketing of the company. The research will survey a sample of 1,000 people in the US different by age
Words: 3821 - Pages: 16
Indian Soft Drinks Market 1970’s and early 80’s—the entry and exit of Coke India has proved to be perhaps the toughest battle ground for the Cola giants. Coca-Cola was the 1st international soft drinks brand to enter India in early 1970’s. Indian market was dominated by domestic brands, with Limca being the largest selling brand. Cola was the largest selling flavor with market share of 40%, Lemon drinks 31% and orange drinks only 19%. Up till 1977, Coca-cola was the leading soft drink brand in
Words: 1509 - Pages: 7
To: Mayor Morse From: Kissel Evaluations by Karen Kissel Subject: Contract Specifics based on Leonard vs. PepsiCo, 1999 Ref: Unit 3 IP PROJECT Date: August 6, 2011 Dist: Anytown, Anywhere Based on Leonard vs. PepsiCo, 1999, along with various readings and research done at AIU Online Library – I, Karen Kissel have evaluated and re-evaluated the various legal ramifications, along with the positives and the negatives that would be involved with the potential advertising campaign of
Words: 1760 - Pages: 8
Develop responsive proposals that provide cost-effective solutions to our clients needs • Deploy the right mix of people and products to deliver value-added services and solutionsto our clients • Follow-up on the quality of our services and solutions to our clients • Appreciate the trust that our clients put in us as we work with them to improve their business and information technology PESPI Company * About PepsiCo UK & Ireland * Richard Evans, President of PepsiCo UK & Ireland
Words: 1156 - Pages: 5
Jenny Ku Management 340 Professor Gervais April 24, 2012 Yum! China Case Analysis Yum! Brands China, a division of the Yum Brands Company, is a fast food restaurant company that owns several restaurant chains such as KFC, Taco Bell, Pizza Hut and Long John Silvers overseas. Yum! China first opened its KFC in Beijing in 1987 and over the years has successfully expanded its operations and other chain restaurants throughout Mainland China, becoming one the largest fast food companies in that region
Words: 5214 - Pages: 21
