Marketing Simulation Summary - Cruiser Thorr Angela DiMattia MKT/421 June 4, 2012 Matthew Rosenberg Markeitng Simulation Summary - Cruiser Thorr Thorr Motorcycles Inc. is a leader in the motorcycle industry with a turn-over of $ 5 billion, 200,000 units produced yearly, and 40% market share. What drove Thorr Motorcycles Inc. to success is the Lifestyle positioning which created a status buying in the high-end range market. The company’s management
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October 11, 2010 Instructor: Name Thorr Cruisers Paper In the Thorr Cruiser simulation, the sales of Thorr Cruiser have been decreasing steadily. This forced the need to redevelop the company’s marketing plan, which includes the determination of whether to introduce a new line of motorcycles. The simulation educates the student with the interpretation of the market research data using a perceptual map. “Perceptual mapping can be used to give you that additional insight into the current position
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Using Perceptual Maps in Marketing Using Perceptual Maps in Marketing Using Perceptual Maps is a great way of interpreting what type of impression the buyer has of the product brand. The buyer’s information from surveys are collected as data and entered into the perceptual map. This information is used to get a better idea of how your product characteristics rate in comparison to those of the competition and to determine your products location in the market. Marketing is not just selling and
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Perceptual Maps Marketing MKT/421 Perceptual Maps Phase 1 – Description – Where is the Thunder? In this phase the marketing manager, SARA needs to reverse the latest trends in the market with a new marketing plan. Before doing so, she needs to know and understand where Cruiser Thorr’s position in the market. SARA needs to choose the four fundamental parameters that are most relevant to the motorcycle industry and that reflect the highest potential for Cruiser Thorr. Phase 1 – Recommended
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Running head: USING PERCEPTUAL MAPS IN MARKETING Using Perceptual Maps in Marketing Simulation MKT/421 The Situation Producing more than 200,000 “plus” units per year, Thorr Motorcycles, is a billion dollar manufacturing company. Thorr also offers such services as dealer training, dealer software packages, motorcycle rentals, and rider training, just to name a few. The image that CruiserThorr symbolizes is one of “masculinity, mobility, and freedom”. To gain insight in this
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Using Perceptual Maps in Marketing Simulation MKT/421 MKT/421 Using Perceptual Maps in Marketing Simulation Summary There was a situation that was being made clear in the following, the simulation explains the moribund sales of the Thorr Motorcycles’s creation, the CruiserThorr, had previous customers that are getting older and are no longer interested in what the merchandise represents. The other reason for the product decline consists of the younger customers out in the world seeking
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Using Perceptual Maps MKT/421 4/27/2014 Marc Mcclintock Using Perceptual Maps Thorr Motorcycles is a company that manufactures 200,000 motorcycles a year. It’s a very high end brand and known for its quality products including T-shirts, shoes, leather goods, toys, and other consumer items. In this economy were things are currently changing Thorr is affected by a growing industry, but sales of its high-end motor cycle is decreasing. The reason for this loss of market share is that the target
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BUSINESS SIMULATIONS USA & Canada 877.477.8787 Outside USA & Canada +1.312.477.7200 WWW.CAPSIM.COM The Course Road Map Registration Getting Started Login with your User ID and Password at capsim.com. Click on Capstone. Go to Getting Started and follow the steps that include: » Reviewing the Rehearsal Tutorial » Opening the Capstone Spreadsheet » Forming your company Practice Rounds (if applicable) Competition Rounds When the Competition begins, your decisions count! Additional tasks
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BizLabs – Student Manual Business Strategy Simulation Table of Contents 1 INTRODUCTION ................................................................................................................................................ 4 1.1 COMPANY DEPARTMENTS ..............................................................................................................
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Perceptual Maps in Marketing The situation Cruiser Thorr (a 1500cc power cruiser priced @ $25,800) and their targeted customer’s ages; 35 to 50 years old, not buying the cruiser due to getting older in age and no longer interested in the lifestyle. The younger consumer that they want to target 21-35 years of age are looking into buying a motorcycle that cost less than the cruiser due to their income. There are two options to see whether sales will increase by maintain the current position in repositioning
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