Presented by Jeannine Komonosky Long Le James E. Salter Copyright © 2005 SalterQuest.com. All Rights Reserved. Introduction • Watch Industry • Key Brand Components • Current Brand Strategy • Image Associations • Perceptual Map • Competitive Position • Industry Analysis • Opportunities & Threats • • • • Strengths Weaknesses Brand Report Card Revised Branding Goal and Strategy • Revised Brand Messaging Copyright © 2005 SalterQuest.com. All Rights Reserved. Watch
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UNIT 4 Marketing Principles LO2 Be able to use the concepts of segmentation, targeting and positioning CASE STUDY: You are a Business Development Consultant. Your Firm is hired by a small business enterprise that is facing myriads of marketing and organizational challenges. YOUR JOB AS A BUSINESS DEVELOPMENT CONSULTANT IS TO 1) Analyze the problems in the business, 2) Research solutions and/or benchmark good practices, 3) Make suitable recommendations for improvements, and 4) Help the
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today’s marketing. 2.4 How to position, differentiate and reposition products. CHAPTER SUMMARY Learning Objective 2.1: To understand the interrelationship among market segmentation, targeting and positioning and how to select the best target markets. Segmentation is defined as the process of dividing a potential market into distinct subsets of consumers with a common need or characteristic and selecting one or more segments to target with a specially designed marketing mix. Besides
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UNIT-IV Product positioning concept Although there are different definitions of Brand Positioning, probably the most common is: identifying a market niche for a brand, product or service utilizing traditional marketing placement strategies (i.e. price, promotion, distribution, packaging,and competition). Also positioning is defined as the way by which the marketers creates impression in the customers mind. Positioning concepts More generally, there are three types of positioning concepts: 1
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MKTG 1199 MARKETING PRINCIPLES KOH SHAOXUAN JEREMY 3348551 CHUA ZHEN QIANG 3348427 ZALIKHA BTE ZANUDIN 3348751 LOKE JIE YING ANGELA 3348602 Table of Contents Introduction 2 Section A for question 1 4 Type chapter title (level 2) 5 Strength, Weakness, Opportunities, Threat (SWOT) Analysis 6 Section B for question 2 4 Product/Market Expansion Grid 5 Product/Market Expansion Grid Cont’
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of employees. These characteristics have allowed the company to set higher prices than its competitors because of the perceived value. Being able to find and maintain a competitive advantage requires a strong marketing mix consisting of product, price, place and promotion. The marketing mix provides the customers with a clear, distinct and desirable understanding of what the company does and why the product or service is preferable over its competitors (TEXT). The natural and organic food industry
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and got a chance. That’s why they occupy large part of Electronic and automobile industry. 2. List all the brands that you have in your home. Then, research to find the country-of-origin of all the brands on your list. What do you find? How can marketing professionals make use of the information that you have analyzed? What I found is location is really important. Most of products what I brought and used before I came to USA are made in Asian country such as my cellphone, Earphone, and Laptop.
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| Marketing the Vanguard Group | Marketing 532 | | Karen Garcia | 11/29/2011 | | Executive Summary Vanguard group is a Mutual Funds sales company who specializes in offering low cost and long-term investments. Sixty percent of their assets are held by retail consumers, and the remaining forty percent is held by institutions through corporate retirement plans. In 2003, although Vanguard had one of the lowest operating costs in the industry as a percent of average net assets, the
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The first step in Airvana’s segmentation process is to speak clearly about the vision, or the object of the company’s marketing strategy. The segmentation strategy must be coherent with and resultant from the firm’s mission and objectives. They must also present their situations, its strengths, weaknesses, opportunities, and threats (SWOT). The second step in the segmentation process is to portray the diverse segments, which will assist Airvana to be familiar with the profile of the consumers in
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largely in Western Europe? Answer: Automobiles/Western Europe/BMW, Porsche, and Ferrari. 2. List all the brands that you have in your home. Then research to find the country of origin of all the brands on your list. What do you find? How can marketing professionals make use of the information that you have analyzed? Answer: Colgate
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